The company spent 510,000 yuan to invite celebrities to bring goods and only sell them for 5,000 yua

Because when celebrities bring goods, they don't understand the main situation of the product at all, and they can't let go of it during the live broadcast, and they don't know the skills of live broadcasting.

is because some celebrities may not have a good ability to bring goods, and they do not have a good ability to drive the atmosphere, so they are not particularly reliable.

Because celebrities don't understand products at all, they are only interested in making money, and they can't sell goods, so they are not reliable at all.

<> bring goods, a popular word on the Internet.

The meaning of the expression refers to the leading role of celebrities and other public figures on the product, and in the real society, the use and favor of celebrities for a certain product often causes consumers to follow suit and set off a popular trend of this commodity.

On November 12, 2019, there are still some things that need to be regulated in live streaming, especially in the process of some Internet celebrity anchors, such as exaggerated publicity, data fraud, and recommendation without experience.

"Gong Shou Dao" launched before Double 11

The theme song "The Wind is Clear".

This song was written by Jack Ma.

After Faye Wong's chorus was exclusively launched, "the number of multi-terminal user visits exceeded 30 million on the same day, and the effective ** volume quickly approached 100 million times", "Ma Yun's ability to 'bring goods' can be seen", and related words include "carrying power", "bringing goods economy" and so on.

On November 12, 2019, there are still some things that need to be regulated in live streaming, especially in the process of some Internet celebrity anchors, such as exaggerated publicity, data fraud, and recommendation without experience.

Now live streaming has become a new profession. Including some celebrities, they have begun to go to live broadcasts to bring goods, and people are also very curious, why do they go to live broadcasts if they don't have a good career? In fact, this is also these stars, they see this business opportunity.

After all, in this era of self-development, live streaming is a very effective method. Some celebrities may not have a good way out in the entertainment industry. And they are famous, and it can be said that they have just played their advantages by doing live broadcasts.

First of all, in the past few years, we may not have heard of live streaming, what is it? But in recent years, since ** is so developed, people are often able to swipe all kinds of things sold on the Internet**. And now people go to physical stores less and less time to shop, and live streaming can not only save costs, but also expand their business scope.

People all over the country are able to see their products This should be a new trend in the retail industry in the future.

It can be said that celebrities have natural advantages over ordinary people. After all, popularity is a very important factor in live streaming. If you don't have any popularity, then you won't be trusted by others.

Then there won't be many people buying your stuff. And we can't see the physical when buying things online. There must be no certainty, so the popularity of the anchor at this time is very important.

In the past, people were very clear about the distinction between influencers and celebrities, but now I think the concept is very vague. In the past, celebrities were celebrities, Internet celebrities were Internet celebrities, Internet celebrities were active in self-a**, and celebrities were active on the big screen. But now the income brought by live streaming will not be less than the income of stars acting in TV series and making movies.

Therefore, for some artists who have no prospects for development in the entertainment industry, doing live streaming is their wisest choice, which can maximize their fame. But even though you just bring goods to make money, you should also uphold the heart of thinking about fans, and you can't live up to the trust of fans.

Now celebrities are bringing goods mainly because of the income restrictions of celebrities that their income has plummeted, and the epidemic has made the overall economy sluggish.

This is a way for celebrities to make money, because the current approval of film and television dramas is strict, many stars have no drama to act, and the agent can make no money from the company and the star, so they will set their sights on live broadcasting.

It may be because of some previous big influences, which have led to economic stagnation, the actual circulation of some goods is not smooth, there is an online carrying, and the traffic of celebrities is very high, and it is a good way to sell through the high traffic of celebrities.

There are several factors to consider when celebrities bring goods, one is that celebrities endorse many brands, and the brand owners require them to bring goods, and the second is that live streaming can interact with fans and increase popularity.

Because celebrities are famous, it is easy for people to be fooled, and the quality of the goods brought by celebrities is poor, **high, and they are all **.

Hello, I'm glad to have your question, this situation is also normal, the stars themselves have their own traffic, and if they have money to make, they will naturally choose to bring goods, and they are not tired of bringing goods.

Because live streaming is now very profitable, celebrities have also begun to bring goods, they also need to live, and the profits of bringing goods are also very high.

Because of the high profits.

Now it is very profitable to bring goods, and celebrities can charge a fairly high fee for bringing goods, plus the share of the goods sold, which is a considerable income.

Because of the high profit from selling goods and the fast way to make money, coupled with the relatively small production of film and television dramas and IP creation, the competition for film and television actors is large, and the audience has high requirements.

This is because of the star effect.

Celebrities are famous, and they sell a lot of goods when they bring them up.

There are more people who buy it.

There should be no one in this world who can't get along with money, celebrities are also people, why not bring goods if you have money to make.

Because the current ** is like this, it is very profitable, and some are also arranged by brokerage companies.

Now the stars are bringing goods, because they can make a lot of money by bringing goods.

They also do it for the sake of profit, and they are really helping you look forward to it

It's quick and easy to bring money with goods, which is much easier than filming.

Recently, the news of "celebrities being sued by sellers for bringing goods" has aroused heated discussions among netizens, and the former top star Chen Xiaochun took over a task with an employment fee of 510,000 yuan, and the final sales volume was less than 5,000 yuan. So he was sued by the seller. The final legal judgment was to refund 410,000 yuan.

In today's traffic-oriented Internet era, why do celebrities with tens of millions of fans carry less than 5,000 yuan? What are the reasons why celebrities are unreliable?

Bringing stars has no professional knowledge.

Live streaming has now become a special industry, although the industry has a low threshold, but not everyone can profit from it, and the anchors in the live broadcast room with more popular goods are often able to speak well and get the audience's attention. This requires that the anchor must have a certain amount of professional knowledge and understand the advantages and advantages of the relevant goods.

Celebrities often only rely on popularity, trying to rely on the number of fans of celebrities to rush sales, while hired stars sit in front of the camera in the live broadcast room, often at a loss. These stars have no professional knowledge reserves, and they can't say why, and the people who go to their live broadcast rooms are only his fans, but for his people rather than commodities.

The amount of cash realized by out-of-fashion stars is insufficient.

In fact, we can find that some celebrities who are now more popular often have considerable data on their goods. And those stars who were more popular in the past, now they are popular, and the data is often not very impressive. The memory of the Internet is poor, and the enthusiasm of consumers is only given in the moment.

Out-of-fashion stars often don't get the favor of the audience, let alone pay for him.

Consumers already have relevant shopping experiences.

In recent years, live streaming has long become an industry, and the audience began to buy goods from the live broadcast room a few years ago, and until today they have a lot of experience. Therefore, consumers tend to be cautious when bringing goods in the live broadcast of celebrities.

Celebrities bring goods just like sales, the star itself has a certain influence, under his halo call, some fans may buy goods, but it also depends on the quality of the product and the explanation of the star himself, if these two things are missing, it is easy to overturn.

These celebrities are not prepared for live broadcasts in advance, so when they sell goods live broadcasts, they can't even explain the functions of the products clearly, and consumers will naturally not buy it.

Celebrities have fans, but they may not have the appeal to bring goods, and the fan group is divided into many kinds, and there are many fans who have no ability to spend money.

Because these stars are not professional live broadcast carriers, and they don't know much about the product, there are many people who don't like this star very much.

Celebrities bring goods that celebrities use their popularity to cut leeks.

Many celebrity fans don't care about the quality of the goods, and they place orders when they see their favorite celebrities live streaming the goods.

And most celebrities don't care about what kind of goods they bring in live broadcasts, as long as they can make money.

That's why there are a large number of celebrities who overturn with goods.

I think it's normal if it's an Internet celebrity bringing goods, after all, his profession is an anchor with goods. But if it's a celebrity who brings the goods, I personally don't think it's in favor of it, because whether the star is a movie star, a TV series star, or a singer, they all have their own jobs. They can still make money in their own industry, if he goes to other industries to make a piece of the pie, although no one allows them to do it, but they will definitely leave part of their job behind, because movie stars or TV series actors are very hard and busy, so if he is already so busy, he has to be distracted to be an anchor, it will reduce the quality of his own work, for example, an actor, he is obviously very good at filming.

But because he didn't use 100% investment as an anchor, if he went to film, it would make his ** flawed, remember what Guo Degang often said, why are all the movies he makes bad movies? Because he said that Master Zu has given him everything on the stage of cross talk, he has reached the peak of cross talk, if he is filming and can still have a good reputation, this is unfair, it is impossible for a person to shine in both industries, I think he is right, in fact, it is not a wrong behavior for celebrities to bring goods, but to do what he can, if he is not good at filming, and makes money by earning traffic and bringing goods, I think he is ashamed of his own work.

In fact, it has become more and more common for celebrities to bring goods, in the past, it may be that third- and fourth-tier stars will come out to bring goods, but now, many first- and second-tier stars have also entered the delivery of goods, and even developed into goods experts. Celebrities bring their own fan traffic, as far as businesses are concerned, many are willing to cooperate with them, as far as fans are concerned, it is also a happy thing to be able to see their favorite stars recommend products to themselves, and even be able to interact, for the stars themselves, the income from a live broadcast is quite objective, so this is a multi-party advantageous thing. Of course, there have been problems such as celebrities selling fakes in live broadcasts before.

Therefore, celebrities still have to control the selection of products, and it is good to truly bring affordable and easy-to-use products to the public and their fans.

Celebrities bring goods is a very normal marketing method, using their own star effect, through bringing goods can bring rich income for themselves, but at the same time of bringing goods, you should also strictly control the quality of the goods, so that you can get a firm foothold on the platform with goods.

I think it's completely unnecessary for celebrities to bring goods, because celebrities may make some money because of bringing goods, but I don't think they need to do this at all, because they will have a high salary every time they perform, and there is no need to do business with goods because they earn such a little money.

The selling point of celebrities is that some people love and trust him, so you can have a conscience when you bring goods, and it is very important to choose goods and cooperative merchants, otherwise you will only slowly consume your own selling points, and in the end, it will not be good to leave a stench for 10,000 years.

In fact, this is very normal, celebrities have their own traffic, and e-commerce is to use the traffic of celebrities to achieve their own goals, they can make more money, and they can also improve their own ** rate, so it is very normal, celebrities can make money by bringing goods, and fans can show their love for celebrities by buying goods brought by celebrities.

Now many celebrities are trying to bring goods live for the following reasons!

1.Live streaming is a trend in the future, both celebrities and amateurs are trying to do live streaming, which shows the popularity of live streaming and the benefits it brings.

2.Celebrities have a natural advantage in bringing goods. Since it is a star, it must have its own traffic, even if it is just your own fans to go to the live broadcast room, it is a large base, so hardcore fans will definitely buy the products recommended by idols, which can naturally bring sales.

3.The economic benefits of celebrities are high. If the economic benefits brought by a live broadcast are better than the previous movie or a TV series, then which star will not do it?

A live broadcast is only a few hours, and it takes at least a few months to shoot a **, and the time cost is really worlds apart. Under the accounting, the economic benefits must be more cost-effective for live broadcasting.

4.Celebrities bringing goods is also a transformation of some celebrities. Because some celebrities have a narrow acting path or restrict their development with age or other violations, they switch to a relatively relaxed live broadcast to bring goods, which can not only ensure their economic income, but also have the best degree, which is really beneficial and harmless.

That's all for me, I hope it can help you.