Chen Xiaochun s live broadcast overturned with goods, and the merchant spent 510,000 yuan and only s

The merchant spent 510,000 yuan to invite Internet celebrities and Chen Xiaochun to bring goods live, but the sales of goods during the live broadcast were only 5,000 yuanIt seems that celebrities are not necessarily reliable to bring goods.

1. The commercial value of celebrities

With the rise of the live broadcast industry, many celebrities have also set their sights on the live broadcast room, while media companies and businesses have taken a fancy to the popularity of celebrities and their role in drainage, hoping to increase the sales of products through the popularity of celebrities, which is also the embodiment of the commercial value of celebrities. <>

In fact, celebrity live streaming is an upgrade of traditional advertising endorsements, comparing the two methods, although the influence of live streaming is large, the actual sales effect is uncontrollable.

Second, celebrities are not necessarily reliable

This is also the rise of the live broadcast industryThe first case of a merchant suing a media company, There have been cases of celebrities overturning with goods before, but the merchants have chosen to remain silentThis time, the merchant asked for a refund of the pit fee, which will also provide reference and basis for other cases.

In order to achieve a certain sales volume in live streaming, in addition to relying on celebrity popularity, it is also affected by factors such as product type and consumer economic levelIt's not that the bigger the coffee slot, the higher the sales.

In this case, although Chen Xiaochun conducted a live broadcast, because the Mandarin was not standard, he did not achieve effective interaction with fans and audiences, and the introduction of the product did not meet the requirements of the contract, so it caused dissatisfaction among the merchants. <>

The performance of other celebrities in the live broadcast room has also been very controversial, and netizens believe that the product promotion does not match the quality, and there is even a suspicion of exaggerating the publicity, and this phenomenon is not an exceptionTherefore, the essence of celebrity delivery is celebrity endorsement, and the celebrity itself does not strictly check and promise the quality of the product, nor will it have a substantial effect on sales.

Third, product quality is the top priority

The consumer association also conducted random inspections of the products in each live broadcast room, and many problems were also exposed after the random inspection, which not only damaged the interests of consumers, but also had a certain negative impact on the brand of the merchant.

Therefore, merchants and consumers should objectively look at the phenomenon of celebrity live broadcasting, not rely too much on the star effect, or put the quality of the product in the first place.

Not reliable at all. Because some celebrities will not bring goods at all, and the goods they bring will not be liked by fans, I hope that merchants will not be too blind.

I think it's not very reliable, because few people are willing to do this, and the cost of such a thing is very low, and it's a matter of losing money.

Unreliable, because these people are not professional, and their ability to carry goods is not particularly strong.

It's not reliable. Although celebrities have a certain amount of influence, whether they buy things or not depends on the psychology of the masses themselves, and it is too risky to spend a lot of money to let celebrities bring goods.

I think it's unreliable for celebrities to bring goods, because celebrities don't have the skills of anchors, and they don't have too many descriptions of products, which is difficult to attract attention.

is unreliable, because consumers are becoming more and more sensible, and they will not pay for celebrities, so they are unreliable.

Chen Xiaochun and Internet celebrities only sold for 5,000 yuan for 3 gamesThe water of live streaming is very deep.

There are three reasons for this:

The first point is that although there are many fans, the products sold do not meet the requirements in the hearts of fans, and fans will not pay easily. We know that live streaming is a very popular way to sell goods now. said that the products are pinned on the hope of bringing goods through Internet celebrities or celebrities.

In order to increase their sales and bring considerable income, there are also many products that choose the wrong celebrities and Internet celebrity circles, causing irreparable losses. Because the products sold may not meet the requirements of fans, many fans will not pay for such products.

The second point is that live streaming requires long-term word-of-mouth accumulation. Although we know that Chen Xiaochun is very popular, live broadcast sales require long-term word-of-mouth accumulation. Selling goods in online live streaming is not achieved overnight, and it takes some time to accumulate and precipitate.

Through many attempts, over and over again. Sell a variety of products, as well as sell good goods, sell new food, accumulate fans, accumulate buyers' recognition of this product and recognition of this Internet celebrity. Such a gradual accumulation process will form a good shopping environment and atmosphere, who will come to the live broadcast to sell goods will be able to receive good results, sell a lot of products, and create a lot of wealth.

The third point is that live streaming needs to be psychologically prepared. Live broadcast sales also need to have a good psychological preparation. Although he invited a popular actor, he may not be able to sell it, nor may he be able to sell it very well, and the income is very high.

This is a psychological preparation that manufacturers need to have. Otherwise, when you find that the Internet celebrities or celebrities you invite are spending, but the products do not sell very high sales, so the gains outweigh the losses, so before inviting Internet celebrities and celebrities, you must first understand the situation and the specific**. Don't be smiling and generous, and ask for hardship.

Therefore, the water of live streaming is very deep.

There is a high threshold for direct rolling training and broadcasting, and not anyone who brings goods in live broadcast can succeed, even if the old envoy is a star, it is no exception.

The water of live streaming is very deep, and not all celebrities can make money through live broadcasts, it still depends on personal ability.

Not every star is suitable for live broadcasting, and the effect of live streaming is not necessarily good.

Of course, celebrities are unreliable to bring goods, because they themselves don't understand the role of these products, and everyone will not buy them if they bring goods like this.

Some celebrities can't bring goods, and some celebrities can't buy much when they bring goods live broadcasts, and their ability to bring goods is not very strong.

It is clear that Li Xing is unreliable to bring goods, not all celebrities are suitable for bringing goods, and it is not suitable to find celebrities to bring goods.

In fact, celebrities are not necessarily reliable, because the quality of these products cannot be guaranteed.

Chen Xiaochun's overturning with goods is constantly fermenting on the Internet! The reason why this matter is quite hot is naturally because Chen Xiaochun, as a big star, only sold for 5,000 yuan! Chen Xiaochun's record of bringing goods this time is not even comparable to some small Internet celebrities, which is really confusing!

Chen Xiaochun is a Hong Kong star, and he is also a very famous star, why is there no one to support him? I believe that Chen Xiaochun was also quite surprised by this!

In fact, Chen Xiaochun failed to bring the goods, the reason is very simple, first, Chen Xiaochun's Mandarin is not good, and when introducing the product, Tong Socks waited for this respectful stumbling, and netizens themselves had no patience. Second, Chen Xiaochun's fans are older, and they basically don't shop online, so they can't support Chen Xiaochun. Third, Chen Xiaochun is the first time to live broadcast and have no experience, so he will naturally mess up!

Chen Xiaochun failed to bring goods, and what he lost was only word of mouth, but the merchant suffered a very heavy loss! With a pit fee of 510,000 yuan, plus a series of fees, it is very normal for merchants to lose more than one million in a live broadcast! In this way, it is no wonder that the merchant wants to sue Chen Xiaochun for a refund of the pit fee!

After all, Chen Xiaochun did not play his due role!

Contract. When the merchant invites a celebrity to bring the goods, he must sign the contract clearly and sign carefully! Only when the contract is signed clearly and meticulously can we ensure that the benefits are maximized!

Some merchants invite celebrities to bring goods live, and the pit fee basically starts at 500,000 yuan a game, if this money is sold or not, the risk of the merchant will be very high! If the live broadcast fails, the merchant may fall into a catastrophe! Therefore, the merchant bureau must be targeted to sign the contract and protect its legitimate rights and interests to the greatest extent!

Choose. When merchants invite celebrities, try to invite some popular stars, don't invite some outdated superstars! After all, each star's fan base and fan age group are different!

Most of the people who like to visit the live broadcast room are the post-80s, post-90s and post-00s! So it's also important to find the right star positioning!

The merchant asked Chen Xiaochun to bring the goods for only 5,000 yuan, and the merchant "lost" completely this time! also made Chen Xiaochun lose face!

It should be noted that when inviting celebrities, you should choose some stars with high morality, choose stars who can drive the atmosphere, and you should also pay attention to the lack of code in advance to let the stars understand the main content of ** and the product. Dress up as a rock.

When a merchant asks a celebrity to bring goods to make a manuscript, he must first look at the professional ability of the star, how to look at the popularity of the star, and also communicate with the star in advance, and should also write a contract, so as to protect their own interests.

It is necessary to pay attention to the star's ability to carry goods, pay attention to the star's traffic fans, pay attention to the star's real and clear strength, pay attention to the star's appearance, and pay attention to the value of the star.

Chen Xiaochun's ability to bring goods is not good, according to netizens, some merchants spent 510,000 yuan to invite him to bring goods live, but only sold 5,000 yuan for three live broadcasts. In the end, the merchant sued and directly recovered 410,000. In fact, this is not the first time Chen Xiaochun has brought goods, as early as a long time ago, he cooperated with some merchants, but the effect was very poor at that time, and he was complained by netizens.

Facts have proved that live streaming requires the ability to bring goods, and in the absence of loyal fans, a good note is the guarantee for selling goods.

Return <>

A network leak Ku Liangyou broke the news that Chen Xiaochun cooperated with the merchant to broadcast live, and the other party spent 510,000 yuan to invite him, but the live broadcast effect was not good, and he only sold a few thousand yuan in the end. After that, the merchant went to the court to sue and finally ruled that Chen Xiaochun returned 410,000 yuan. This matter has been noisy on the Internet, and many people have begun to question it.

However, some people think that the merchant is bold, after all, Chen Xiaochun's Mandarin is not good, and many fans can't hear what he says. In addition, there was a live broadcast overturning before, and he was invited to live broadcast, and the business vision was really not good.

Chen Xiaochun's live broadcast ability is not strong, so if you search casually on social platforms, you can find a lot of live broadcast overturning**. In fact, it's no wonder that Chen Xiaochun, although he is very famous, he is not a popular artist, and there are not so many "true love fans". With the rise of the live broadcast industry, more and more fake and shoddy products have appeared, and netizens no longer buy things for celebrity popularity.

There are many celebrities who have rollover accidents during the live broadcast, such as Li Xiang, Wang Han, Yang Kun, etc. The overall income is far less than the cooperation fee, and the merchant will lose a lot of money.

There are many celebrities who have started the live broadcast business, but there are only a few who are really successful. For example, Jia Nailiang, who has better eloquence, has hit the ranking of bringing goods many times, surpassing many professional anchors. We have to understand a problem, celebrity popularity does not mean the ability to bring goods in live broadcasts, and we should also pay more attention to product selection.

Like snacks, ordinary people may buy them when they see them. Cosmetics or other things, everyone has a recognized brand, and they will not sell casually.

Chen Xiaochun and Internet celebrities only sell 5,000 yuan for three games, Chen Xiaochun's ability to bring goods is actually still a model and a yard lead, but there is a small misunderstanding that only sells 5,000 yuan for three games, the actual situation is that Chen Xiaochun only participated in one live broadcast, and there was no live broadcast link in the one he lived, so there was no goods to sell, and the later one was Chen Xiaochun arranged an assistant to replace him with a live broadcast, so I saw that the amount of patting and staring was 5000 yuan.

Chen Xiaochun's ability to carry goods is relatively average, and there are only a handful of goods sold, which makes people feel a little disappointed. But it is also understandable.

Chen Xiaochun's ability to bring goods is not very good, because he doesn't talk much in the live broadcast room, and his expression is very wooden.

The merchant spent 510,000 yuan to invite Chen Xiaochun and Internet celebrities to bring the goods, but only sold 5,000 yuan for slow burning, and the final result was that Chen Xiaochun wanted to return 410,000 yuan. With the popularity of the live broadcast industry, more and more celebrities are investing in the live broadcast industry. Some celebrities don't sell well, Chen Xiaochun is not unpopular, and his focus is not on the live broadcast industry.

In order to protect their own rights and interests, the merchant recovered most of the money, which is still more gratifying, after all, no one's money is washed by the flood. So, what exactly is the beginning and end of the incident? Let's take a closer look!

First, the merchant spent 510,000 yuan to invite Chen Xiaochun and Internet celebrities to bring goods live, and only sold them for 5,000 yuan

At the beginning, it was the Internet celebrities who brought the goods, and the stars saw that the profits were relatively large, and some actors no longer acted, and specialized in live broadcasting. Before the live broadcast, a lot of small ** will be released in a short **, just to pull the distance with the fans, and when the number of fans accumulates to a certain extent, the live broadcast will start. Chen Xiaochun also signed a contract with the merchant before selling the goods, but in his live broadcast, he only sold 5,000 yuan of goods, and the sales volume was not satisfactory.

There will always be some anxious atmosphere in the live broadcast room, causing the audience to consume impulsively, but most of the audience has become accustomed to the routine of live broadcasting, so they will also place orders cautiously.

Second, how was the matter finally resolved?

The merchant protected his rights and interests through legal litigation and recovered 410,000 yuan. The reason why Chen Xiaochun only sold for 5,000 yuan was because his live broadcast only lasted about 8 minutes that day, and the subsequent broadcasts were all sold by assistants. Due to the fact that the link was not completed in time when the live broadcast was sold, Chen Xiaochun's appearance time was relatively short, it seems that he did not take the live broadcast seriously, and I hope that Chen Xiaochun can be cautious about every work, otherwise this is a consumption of fame.

Chen Xiaochun and his wife Ying Caier have always been immortal CPs in everyone's minds, and they rarely have a black history.

In short, merchants should sort out the code and ask celebrities to help bring goods. Investment is risky, don't sell blindly. It is necessary to control the quality of the goods and provide good services, so that even if you don't do live broadcasts, you can sell the goods well.