Let s talk about what can be done to enhance the influence of Guangxi s tourism brand in combination

To enhance the brand influence of enterprises, we can mainly start from the following 7 points: Brand awareness Brand recognition Brand reputation Brand preference Brand share Brand satisfaction Brand loyalty After brand positioning, brand marketing can be carried out in a variety of ways, such as traditional print advertising, TV advertising, online advertising, etc., to tap a large number of potentials.

It can be combined with some local tourism services in Guangxi. Attractions publish a travel collection to do brand promotion According to the analysis of Beijing Runshang Culture and Finance writers, it is pointed out:

Books are a good choice in the process of enterprise development and growth, the general advertorial, **, award means from the timeliness and weight can no longer meet the needs of enterprises, enterprises, entrepreneurs need a long-term stable output of brand, culture, values of products, books is the best choice. Once the book is published, it will spread its influence for a long time, and there will be many articles that can be done around the book, online and offline, press conferences, seminars, corporate exchanges, etc., and the long-tail effect is significant. The enterprise continues to develop, the team is bigger, and it must be upgraded, and the publication of a book is the weight of the company's own voice, and it continues to enhance its influence through books.

Books are always highly valued in Chinese society, and they are also a symbol of authority, which can solve the shortcomings of fragmented and one-sided external information of daily enterprises. At the same time, books are also a better tool, all kinds of **, channels are more like to borrow "books" to talk about things, so a book that writes industry benchmarks and entrepreneurial ideas can virtually provide a strong assist for the company's brand image communication, and can also allow the company's customers, investors, leaders who pay attention to the company's development, and people from all walks of life to better understand the company. Small enterprises rely on management, large enterprises rely on culture, and industrial revival begins with cultural revival; Benchmarking leads from cultural leadership.

Hope mine can help you, thanks!

Summary. It is necessary to optimize the spatial pattern of cultural and tourism development, upgrade and develop Guilin as an international tourist resort, accelerate the promotion of "six first-class" major projects, and promote the in-depth integration and development of culture and tourism, health care, ecology and other industries; Accelerate the construction of tourist resorts in Beibu Gulf and Bama, vigorously develop coastal resort tourism, Maritime Silk Road cultural tourism, and marine leisure sports, build a number of high-grade coastal leisure facilities and resort hotel groups, and open up high-quality maritime transnational cruise routes; We will build tourism belts and tourism center cities, accelerate the construction of China-ASEAN cross-border tourism bases, focus on the development of border and coastal national tourist scenic routes and cross-border characteristic cultural and tourism routes, focus on cultivating border tourism industry chains, and explore the establishment of international cooperation platforms for cross-border tourism.

It is necessary to optimize the spatial pattern of cultural and tourism development, upgrade and develop the international tourist resort of Guilin in Yuluzhong, accelerate the promotion of the "six first-class" major projects, and promote the in-depth integration and development of culture and tourism with health care, ecology and other industries; Accelerate the construction of tourist resorts in Beibu Gulf and Bama, vigorously develop coastal resort tourism, cultural tourism of the Maritime Silk Road and Zhushan Mountain, and marine leisure sports, build a number of high-grade coastal leisure facilities and resort hotel groups, and open up high-quality maritime transnational cruise routes; We will build tourism belts and tourism center cities, accelerate the construction of China-ASEAN cross-border tourism bases, focus on the development of border and coastal national tourist scenic routes and cross-border characteristic cultural and tourism routes, focus on cultivating border tourism industry chains, and explore the establishment of international cooperation platforms for cross-border tourism.

Make every effort to build the industrial chain of Guangxi's tourist attractions.

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Conclusion: Guangxi can make use of Hainan's tourism resources to expand Guangxi's brand value and economic development capacity.

Why: Hainan is an island destination in China, blessed with natural resources and a beautiful coastline, with various types of resort hotels and resorts that attract a large number of tourists.

Guangxi has many ethnic minority cultures and its own scenery, but it is not well publicized and relatively low-profile.

Taking advantage of Hainan's tourism resources, Guangxi's characteristic products, cultural and tourism resources can be promoted to the whole country and overseas through brand cooperation or brand cooperation, so as to enhance Guangxi's popularity and brand value.

Content extension: In addition to tourism resources, Guangxi can also take advantage of Hainan's location and port resources to expand cooperation with ASEAN countries, develop more opportunities for economic exchanges, and enhance Guangxi's regional economic competitiveness.

Guangxi can also learn from Hainan's development experience, strengthen its own construction and innovative development, and promote high-quality economic development.

Guangxi can take advantage of Hainan's tourism advantages to expand Guangxi's brand value and economic strength. Guangxi and Hainan are located in the same tourism area, both enjoy unique natural landscapes and cultural resources, which can strengthen tourism cooperation between the two places, jointly develop tourism products and promote tourism brands. In addition, as Hainan is an important part of China's free trade zone, Guangxi can learn from the experience of the Hainan free trade zone, actively expand the space for upgrading, reform and development of the free trade zone, and improve Guangxi's industrial competitiveness and regional influence.

By taking advantage of the dismantling of the group and the integration of the resources and advantages of the two places, Guangxi and Hainan can form a bureau with complementary advantages and coordinated development, and promote the steady development of the economies of both sides.

A very important feature of Guangxi's tourism products is seasonality, Guangxi's tourism industry is to defend the natural landscapes such as Guilin as the leading product, this tourism product is also Guangxi's very attractive tourism resources, and the seasonality of this kind of tourism products is also very strong.

3.The economic benefits driven by Guangxi's cultural tourism industry.

Dear, hello, I am glad to answer for you, A3 The economic benefits driven by Guangxi's cultural tourism industry are.

First, the advanced development strategy of the tourism economy The practice of the world tourism economy shows that countries can have two choices in the way of tourism development: one is the advanced development strategy; The other is a lagging development strategy. The advanced development strategy is that the tourism economy surpasses the overall development stage of the national economy and drives the development of related industries of the national economy by taking the lead in developing tourism.

The lagging development strategy is the level at which the development of the tourism economy lags behind the overall development of the national economy, that is, after the national economy has developed to a fairly high degree and the infrastructure has formed a strong system, it will drive the development of the tourism economy. The advanced and lagging development strategies are the two choices of countries in the world under different economic conditions on the road of tourism development, and have a certain objective inevitability. At the same time, there are obvious differences in the operating environment and economic characteristics of the two development strategies.

The adaptation conditions of the advanced development strategy are: the natural and environmental conditions of tourism are good, the tourism resources are large and the tourism products are attractive. The scope of adaptation is mainly:

Coastal areas with a good economic foundation and areas with abundant tourism resources and a high degree of development. Because the advanced development strategy is based on the low level of the national economy, therefore, the strategy is not the pursuit of the industry's intrinsic economic benefits but the ripple benefits of the tourism economy, that is, the use of the comprehensive characteristics of the tourism economy, through the high-intensity investment in the tourism industry, to comprehensively promote the development of the national economy related industries.