Chen Shu s endorsement of Xiaoxian Stew bird s nest was fined 200,000 yuan, why was it fined?

In the era of rapid development of information, for a company, there are more and more ways to sell products, but asking celebrities to endorse is the easiest and fastest way. However, when celebrities endorse products, most of them only look at the endorsement fee, and few celebrities will really pay attention to the quality of the product itself. Because of this, celebrity endorsements overturned and jumped out one after another.

Ma Yili's endorsed brand milk tea is suspected of fraud, and the matter has not subsided, and a bird's nest endorsed by Chen Shu and Zhang Ziyi was fined again. This bird's nest endorsed by Chen Shu is an Internet celebrity bird's nest, and the sales of this bird's nest once occupied the championship of major well-known online sales platforms, in addition, the endorsements of many celebrities have also brought huge sales to this brand. However, it is such a star product, but it was fined by the Quality Supervision Bureau for false publicity.

1. Fined for false publicity. The e-commerce company where the bird's nest brand is located indicates the origin of the bird's nest, the content of the bird's nest and related food additives on the product parameter interface. However, a number of indicators marked were seriously inconsistent with the real thing, and the Market Supervision and Administration Bureau determined that it was false propaganda and imposed a fine of 200,000 yuan.

Second, burn money marketing, do not pay attention to the product itself. Previously, some anti-counterfeiters had exposed the problem of false publicity of this bird's nest brand, and they were punished many times for dishonest behavior. I think the reason why this product sells so much is also related to the brand's money-burning marketing.

It is understood that celebrities such as Chen Shu and Zhang Ziyi not only endorse it, but also investors in this brand, paying too much attention to marketing and not paying attention to product quality.

Third, integrity management, in order to sustainable development. For consumers, celebrity endorsement may be able to guide consumers to buy, but if the quality of the product is not good, this guidance can only bring a temporary effect, but cannot develop in the long run. Only by paying attention to product quality can we achieve sustainable development.

Because of the quality problems of the "Xiaoxian Stew" bird's nest endorsed by Chen Shu, and there is also a certain exaggeration in his advertisement, he was complained about and fined 200,000 yuan.

Because the brand's advertising violates the Advertising Law, there are illegal acts such as false publicity and misleading consumers.

Because the quality of bird's nest is completely different from what is said in the live broadcast room, many consumers feel that it is particularly inferior after buying it, so they will be fined.

The ingredients of bird's nest are different from those introduced, and there is a meaning to deceive consumers. Nowadays, more and more celebrity-endorsed products are very bad.

Because they faked and advertised some fakes, they were not regular products at all, there were some false behaviors, and some ingredients were not real, did not meet the requirements, and the quality was not up to par.

Because many indicators of this bird's nest promotion did not match the reality, it was identified as false publicity, so it was fined 200,000 yuan.

Mainly because of the false propaganda of this "Xiaoxian stew" bird's nest endorsed by Chen Shu, it was fined 200,000 yuan by the relevant departments.

Because this bird's nest was revealed to have many things that did not match the actual situation, it was determined to be false publicity, so it was fined.

Because Xiaoxian stewed this bird's nest, it was mixed with many other substances, all of which were harmful to the human body, and she was not a real bird's nest, so many people sued.

Because the brand involved false publicity, it will be fined.

The popularity of Internet celebrity Xiaoxian stewed bird's nest has always been very strong, and many Internet celebrities and celebrities have been invited to endorse. However, when conducting an investigation, it was found that this bird's nest was falsely advertised, and it contained very little bird's nest ingredients. In fact, bird's nest cannot be said to be an IQ tax, and bird's nest is more suitable for women to eat.

Everyone thinksBird's nest is a food that can help us quickly groom, and it can also be the first choice for health care products, so it is loved by many women.

In fact, the market price of bird's nest is indeed very expensive, and the sialic acid contained in bird's nest has always been considered by everyone to be an extremely rare nutrient. If we want to supplement sialic acid in our lives, then we can also eat more eggs, beef and other foods. These foods contain several times more sialic acid than bird's nest, and many people eat bird's nest not to have a health phenomenon, but mainly to eat a taste.

In fact, if we ordinary people don't need to spend so much money to buy bird's nest, if we want to supplement something, we can rely on the food in our lives to help us replenish.

Beef and eggs can help us replace bird's nest Bird's nest is indeed very expensive, and bird's nest is also difficult to buy better. There are many ready-to-eat bird's nests on the market, and these ready-to-eat bird's nests are not very reliable. When did bird's nest come to the forefront?

It was in Simba's live broadcast room in 2020 that because he sold fake bird's nest, this incident caused a stir on the whole network. If our monthly salary is not particularly high, there is no need to choose to buy bird's nest to replenish the sialic acid needed by the body.

It is difficult to buy high-quality bird's nest, if you want to supplement sialic acid, then we should also choose to eat more eggs and beef, which are several times or even dozens of times cheaper than bird's nest. There are a lot of things to eat, and they are not of much use to the body.

It's because they don't have any real nutrients, just water and sugar. Yes, a lot of bird's nests are paying IQ tax, because really good bird's nests, their ** will not be particularly low.

This is because the quality of this bird's nest is not particularly good, so there is a practice of selling fake goods. Bird's nest is indeed an IQ tax.

I think yes, the efficacy of bird's nest is not so good, any health soup can be compared, and bird's nest is not something that ordinary people can afford.

Since the "Simba Bird's Nest Incident", many people have questioned this industry, no, "Xiaoxian Stew" was punished for "providing untrue statistical information". I think that the current industry is not mature, and there is a lack of a good market regulation management system, which will lead to the current deadlockBut I don't think the industry is going to be cool! Because with the improvement of people's quality of life, most of them are more willing to choose good ingredients to maintain their bodies, and bird's nest with high nutritional value is one of them, so in my opinion, the bird's nest market still has great potential in the future.

As it standsNowadays, the bird's nest market is mixed, and many unscrupulous merchants just want to take advantage of this opportunity to make profits, which will lead to a great reduction in people's impression of bird's nestBut I believe that with the standardization of the market and the stability of the industry, some unscrupulous businesses will inevitably be replaced by large enterprises, and then bird's nest will once again become a nutritious product to meet the needs of the public, thereby stabilizing the bird's nest market. <>

Take "Xiaoxian Stew" as an example, as an Internet celebrity product, its own business model basically relies on early publicity to seize market share, and this business model requires a lot of investment to maintain, so it is not surprising that it has caused the current loss. At the same time, it is also explainedAt present, there are still problems in the bird's nest market, such as non-standardization and single business modelThese are also the problems that future operators need to solve urgently. I hope that in the near future, the bird's nest market can be more standardized and formalized, and a good industrial chain can be formed, so as to go further.

Of course, if you want to regulate the bird's nest market, the relevant food safety departments must also join in, strictly investigate and deal with false propaganda and fraudulent bird's nest enterprises, and encourage those bird's nest companies that are truly conscientious, so that it is possible to further standardize the bird's nest market and form a good competitive environment for the survival of the fittestIn the end, let the people enjoy the high-quality, first-class bird's nest products, truly for the sake of the public.

I don't think so. Because the punishment will make the industry tend to be standardized and transparent, reduce the occurrence of counterfeiting, and develop in a healthy direction.

It should not affect the entire bird's nest industry. Because today's people's living standards have improved, the demand for some nutritional products has also increased. Where there is a market, there will be buying and selling. Therefore, the entire bird's nest industry will not be cold because of the little fairy stew.

It won't be cool. However, the management system for bringing goods on online platforms will be increased, and there will be stricter regulations, and there will also be inspections for anchors and goods.

I think the industry will definitely be cool because there are very few very good quality bird's nests in the real market, and people don't believe it.

Personally, I feel that this industry will not be cool, in fact, even if there are many problems of bird's nest in the market at present, as long as there is demand, this industry can still continue, and it will not affect the entire industry because of individual problems.

No, because after all, there are still some honest merchants who can buy good bird's nests, so as long as the price is reasonable, there are still consumers who are willing to buy it.