Internet celebrity bird s nest fairy stew was fined 200,000 yuan, for what reason? Is it all IQ tax

The popularity of Internet celebrity Xiaoxian stewed bird's nest has always been very strong, and many Internet celebrities and celebrities have been invited to endorse. However, when conducting an investigation, it was found that this bird's nest was falsely advertised, and it contained very little bird's nest ingredients. In fact, bird's nest cannot be said to be an IQ tax, and bird's nest is more suitable for women to eat.

Everyone thinksBird's nest is a food that can help us quickly groom, and it can also be the first choice for health care products, so it is loved by many women.

In fact, the market price of bird's nest is indeed very expensive, and the sialic acid contained in bird's nest has always been considered by everyone to be an extremely rare nutrient. If we want to supplement sialic acid in our lives, then we can also eat more eggs, beef and other foods. These foods contain several times more sialic acid than bird's nest, and many people eat bird's nest not to have a health phenomenon, but mainly to eat a taste.

In fact, if we ordinary people don't need to spend so much money to buy bird's nest, if we want to supplement something, we can rely on the food in our lives to help us replenish.

Beef and eggs can help us replace bird's nest Bird's nest is indeed very expensive, and bird's nest is also difficult to buy better. There are many ready-to-eat bird's nests on the market, and these ready-to-eat bird's nests are not very reliable. When did bird's nest come to the forefront?

It was in Simba's live broadcast room in 2020 that because he sold fake bird's nest, this incident caused a stir on the whole network. If our monthly salary is not particularly high, there is no need to choose to buy bird's nest to replenish the sialic acid needed by the body.

It is difficult to buy high-quality bird's nest, if you want to supplement sialic acid, then we should also choose to eat more eggs and beef, which are several times or even dozens of times cheaper than bird's nest. There are a lot of things to eat, and they are not of much use to the body.

It's because they don't have any real nutrients, just water and sugar. Yes, a lot of bird's nests are paying IQ tax, because really good bird's nests, their ** will not be particularly low.

This is because the quality of this bird's nest is not particularly good, so there is a practice of selling fake goods. Bird's nest is indeed an IQ tax.

I think yes, the efficacy of bird's nest is not so good, any health soup can be compared, and bird's nest is not something that ordinary people can afford.

It's true.

How to distinguish the authenticity of bird's nest:

1. Hand touch discrimination. We can identify bird's nests by touching them. Soak the bird's nest in water for about half a minute, then rub it repeatedly with your fingers, take out a piece of bird's nest silk, if it breaks when you pull it, there is no elasticity, it means that it is a fake bird's nest, and the real bird's nest is very elastic after that, and it can be rubbed into a paste with your fingers.

2. Pure bird's nest is made of swiftlet's saliva, so it has a fragrant taste, and there will be a taste of eggs after stewing; If it is a fake bird's nest, it often has a greasy smell, fishy smell or the smell of chemicals.

3. Genuine bird's nest has a translucent filamentous structure, and there will be no change after soaking, while fake bird's nest is mostly a sheet structure, or the texture is not clear.

4. You can use the fire to judge the authenticity of the bird's nest. Fake bird's nest contains a lot of impurities, crackling sparks when burned, and it will have a burnt smell.

In the era of rapid development of information, for a company, there are more and more ways to sell products, but asking celebrities to endorse is the easiest and fastest way. However, when celebrities endorse products, most of them only look at the endorsement fee, and few celebrities will really pay attention to the quality of the product itself. Because of this, celebrity endorsements overturned and jumped out one after another.

Ma Yili's endorsed brand milk tea is suspected of fraud, and the matter has not subsided, and a bird's nest endorsed by Chen Shu and Zhang Ziyi was fined again. This bird's nest endorsed by Chen Shu is an Internet celebrity bird's nest, and the sales of this bird's nest once occupied the championship of major well-known online sales platforms, in addition, the endorsements of many celebrities have also brought huge sales to this brand. However, it is such a star product, but it was fined by the Quality Supervision Bureau for false publicity.

1. Fined for false publicity. The e-commerce company where the bird's nest brand is located indicates the origin of the bird's nest, the content of the bird's nest and related food additives on the product parameter interface. However, a number of indicators marked were seriously inconsistent with the real thing, and the Market Supervision and Administration Bureau determined that it was false propaganda and imposed a fine of 200,000 yuan.

Second, burn money marketing, do not pay attention to the product itself. Previously, some anti-counterfeiters had exposed the problem of false publicity of this bird's nest brand, and they were punished many times for dishonest behavior. I think the reason why this product sells so much is also related to the brand's money-burning marketing.

It is understood that celebrities such as Chen Shu and Zhang Ziyi not only endorse it, but also investors in this brand, paying too much attention to marketing and not paying attention to product quality.

Third, integrity management, in order to sustainable development. For consumers, celebrity endorsement may be able to guide consumers to buy, but if the quality of the product is not good, this guidance can only bring a temporary effect, but cannot develop in the long run. Only by paying attention to product quality can we achieve sustainable development.

Because of the quality problems of the "Xiaoxian Stew" bird's nest endorsed by Chen Shu, and there is also a certain exaggeration in his advertisement, he was complained about and fined 200,000 yuan.

Because the brand's advertising violates the Advertising Law, there are illegal acts such as false publicity and misleading consumers.

Because the quality of bird's nest is completely different from what is said in the live broadcast room, many consumers feel that it is particularly inferior after buying it, so they will be fined.

The ingredients of bird's nest are different from those introduced, and there is a meaning to deceive consumers. Nowadays, more and more celebrity-endorsed products are very bad.

Because they faked and advertised some fakes, they were not regular products at all, there were some false behaviors, and some ingredients were not real, did not meet the requirements, and the quality was not up to par.

Because many indicators of this bird's nest promotion did not match the reality, it was identified as false publicity, so it was fined 200,000 yuan.

Mainly because of the false propaganda of this "Xiaoxian stew" bird's nest endorsed by Chen Shu, it was fined 200,000 yuan by the relevant departments.

Because this bird's nest was revealed to have many things that did not match the actual situation, it was determined to be false publicity, so it was fined.

Because Xiaoxian stewed this bird's nest, it was mixed with many other substances, all of which were harmful to the human body, and she was not a real bird's nest, so many people sued.

Because the brand involved false publicity, it will be fined.

Xiaoxian stewed bird's nest is real.

It belongs to the very famous freshly stewed bird's nest products. The shelf life of small fresh stewed bird's nest is very short, which is 15 days. Its main raw materials are bird's nest, rock sugar and water, which is very safe and can be eaten directly.

People can make the state of the bird's nest better by eating it for a long time. The taste of Xiaoxian stewed bird's nest is also very good, and most people can accept it.

There are no thickeners in the small fresh stewed bird's nest, it is made by boiling fresh bird's nest and simmering it. However, we must pay attention to the preservation method when preserving, and cannot store it in a high-risk environment.

Its products

1) Selected Malaysian and Indonesian bird's nests:

The geographical location of Malaysia and Indonesia is a paradise for swiftlets, and the bird's nests produced are thick and high in sialic acid. Xiaoxian Stew selects traceable bird's nests from Malaysia and Indonesia, and then goes through 30 raw material standards screening, and high-quality raw materials ensure that the freshly stewed bird's nest is distinct.

2) Polycrystalline rock sugar:

Xiaoxian Stew uses high-quality polycrystalline rock sugar to retain the sweet taste of sugarcane, which is a good partner for stewed bird's nest. After accurate ratio calculation, the sweetness of each bowl of freshly stewed bird's nest is controlled, and the taste and nutrition are balanced, and the low sugar is healthier, which is suitable for long-term consumption.

The above content reference: Encyclopedia - Xiaoxian stew.

Summary. Hello, I have eaten that Xiaoxian stewed bird's nest, it is true, his ingredient list is bird's nest, water, without any additives, so his preservation time is shorter, only 15 days of delivery, the whole process is cold chain delivery, fresh.

Hello, I have eaten that Xiaoxian stewed bird's nest, it is true, his ingredient list is swallow and split hand nest source, absolutely disgusted with water, without any additives, so his preservation time is shorter, only 15 days of delivery The whole process is cold chain delivery, fresh.

Bird's nest has always been a kind of health supplement that people like to choose, and now not only dried bird's nest, but also instant bird's nest is also very good. So do you know Xiaoxian stewed bird's nest? Is Xiaoxian stewed bird's nest domestic?

For this question, many friends want to know the answer, let's find out quickly.

Yes. Xiaoxian Stew selects Malaysian, Indonesian bird's nest, innovates the freshly stewed bird's nest water mist stewing process, the raw materials only contain bird's nest, rock sugar and water, the shelf life is 15 days, the order is freshly stewed, and the cold and fresh delivery is delivered to the home every week. From 2017 to 2020, Xiaoxian Stew has ranked first in the country in terms of sales of freshly stewed bird's nest for four consecutive years, and has become the fastest-growing bird's nest brand in China for three consecutive years, promoting bird's nest nourishment into the era of freshly stewed bird's nest.

It's true. Xiaoxian stewed bird's nest is a health care product officially approved by the state of China, which can not only nourish various organs after taking it, but also meet the nutritional elements needed for the normal growth and development of various organs. Some patients can also improve their immunity and resistance after taking it, and prevent the symptoms of colds and flu.

The second is to improve the symptoms of physical weakness and low immunity.

With the mission of "making nourishment easier and inheriting China's thousand-year-old nourishing culture", Xiaoxian Stew is committed to providing consumers with fresh, nutritious and delicious freshly stewed bird's nest, and is committed to promoting the high-quality development of China's nourishing industry. It has carried out basic scientific research on bird's nest with Sun Yat-sen University, Guangzhou University of Traditional Chinese Medicine, and China Agricultural University, set up scientific research on Xiaoxian Stewed Bird's Nest, and established an expert committee on nutrition science of Freshly Stewed Bird's Nest. At the same time, focusing on "freshly stewed bird's nest", Xiaoxian Stew has also independently developed freshly stewed bird's nest stewing process equipment, promoted the approval and establishment of the "Good Manufacturing Practices for Freshly Stewed Bird's Nest" standard shed, etc., and empowered the high-quality development of the bird's nest industry with scientific research.

In order to develop a scientific stewing method, the founder Lin Xiaoxian spent half a year, consumed 36 kilograms of bird's nest raw materials, tested 218 combinations of temperature and stewing time, and lost 3,300 bottles of freshly stewed bird's nest. Lin Xiaoxian calculated the speed of shaking well during manual stewing, pinched the stopwatch to record, and found a slow and uniform speed through many tests and tests by the machine, which can not only achieve the full fusion of the bird's nest, but also will not make the bird's nest be shaken, and 360° can make the bird's nest and water fully shake and fuse, so as to ensure the taste of the bird's nest; At the same time, the rotation speed does not exceed 5 times per minute, and the cumulative rotation is 180 times, so that the bird's nest will not be shaken, but can fully contact and fuse with water. The core production equipment of Xiaoxian Stew is Lin Xiaoxian's personal participation, which has obtained a number of patents.

Recently, the bird's nest market has been in turmoil, and on December 14, Xiaoxian Stew faced a crisis of fines due to financial fraud. It turned out that the reporter of Xiaoxian Stew mistakenly rewrote the negative value to a positive value, which simply means that it is obviously a loss state, but it becomes "profit" when it is reportedSuch a big mistake made Xiaoxian Stew label as "financial fraud", and so far the relevant departments have issued a fine of 8,000 yuan! Through this incident, it also shows from one side that the current performance of Xiaoxian Stew is in a state of loss, which is indeed unbelievable.

According to the official version, the reason why Xiaoxian Stew is in a loss-making situation is due to large-scale investment, the establishment of factories to expand productionFor example, the newly built Bazhou factory, so Xiaoxian stew is not unprofitable, but uses the money to expand the scale, according to this statement, it must be explained. At the same time, as an Internet celebrity bird's nest, the initial investment cost of Xiaoxian stew is also very high, such as celebrity publicity, live broadcast with goods, etc., which all need to be paved with premises, and this link is also quite a "money-burning" link, so I think Xiaoxian stew lost money last year, mainly in these two major pieces. <>

And from the current form, China's bird's nest industry is still in the early stage, and it is very unstable from product quality to scaleAlthough it has gained popularity, the rate of return is still unknown, which may also be one of the reasons for the loss. However, in my opinion, in the future, with the standardization and development of the bird's nest market, coupled with the strengthening of people's recognition of products, many high-quality bird's nest companies will be at the forefront, while some unscrupulous merchants will be slumped or even eliminated because of this. <>

Overall, I am still very optimistic about the bird's nest industryOf course, this is built in a good competitive environment, after all, people are now paying more and more attention to physical health, but also improve the awareness of maintenance, and bird's nest is the product they need, so it will inevitably be favored by consumers, and I hope to see more high-quality bird's nest companies in the future to provide high-quality bird's nest.