Marketing masters! Urgent for help, freshman marketing calculation questions, urgent !! steps requi

From their opinions, you can see that the qualities that marketers need are:

1. Learn to innovate independently. Marketing techniques have their own merits, and how to break through in the market, creativity is the key to success. If marketers want to get better returns, they must learn to think independently and maximize profits by combining market demand and the advantages of their own resources.

Successful marketing is based on good planning, and planning focuses on your creativity, so marketers should have a sense of independent innovation.

2. Good at public relations. Interpersonal communication is as important to marketers as you need dishes and chopsticks to eat. And the public relations relationship sometimes has to consider a social interest, not blindly pursue personal desires, because the real successful marketing is not one or two successful cases, but an overall marketing culture concept implanted in the hearts of consumers.

Marketing is an advanced product of social development, not some primary barter. Although marketing is based on exchange, modern marketing needs more soil than it used to be. The development of marketing depends on the maturity of the market, so the countries with developed economies and rapid circulation have relatively perfect marketing development, and these countries attach more importance to marketing.

But you can't use a country's national income as a measure, you have to focus on how much that country values the economy and how much it invests in it.

People like you are also a failure in society, and they still learn marketing, forget it, people like you are suitable for public relations talents, and they are quite good at going through the back door.

You have gone to the misunderstanding, you know that it is used to communicate, but it is not omnipotent, and you have the time to look for it on the Internet!

1. It is known that the fixed cost of a product of a production enterprise is 200,000 yuan, and the variable cost of each product is 12 yuan. Calculation: In order to ensure the company's profit of 100,000 yuan, how much should the company's sales volume reach.

Solution: 100,000 profit = x * (17-12).

100000/(17-12)=x

x=10w/5

x = 2W2, the production capacity of the enterprise B product is 300,000 pieces, but the current market demand is 200,000 pieces, and has tended to be saturated, the unit variable cost of the production B product is the component, the total fixed cost of the enterprise is 100,000 yuan, calculate the breakeven of the B product**, if the enterprise wants to ensure a profit of 60,000 yuan, how much is the price? If there is a manufacturer who orders 50,000 products from the enterprise, but bids for yuan, whether to accept it.

Breakeven**: x=( y=(

x=34w/20w y=46w/30w

x= y=x is the break-even of 20w pieces**; y is the break-even with an output of 30w pieces**.

Let the profit be: z

z=50,000 pieces*

z=z=loss).

Not accepted. 3. An enterprise produces a daily commodity, with a fixed cost of 500,000 yuan, a production capacity of 50,000 pieces, a unit variable cost of 25 yuan, and a unit commodity profit of 9 yuan.

This question seems to be lacking: another 10,000 pieces are discounted on the basis of the originals: is the basis of the originals the basis of the selling price or the basis of the profit?

If it is 6% off the profit base, 100% accept this order, if it is 6% off the selling price basis, because I don't know the selling price, so I can't judge.

From a management point of view, orders should be accepted. Reason: Not accepting the order means that the fixed cost is idle and wasted, and there is still a profit of 27w in front of you (3w is executed at the original price).

Students, study hard! Every day! Good luck! Don't forget to give points!

The market demand zhi200,000 pieces, 100,000 200,000, which is the fixed internal cost of each piece of dao. The break-even capacity of the enterprise is RMB. Then divide the profit by the number of pieces of market demand, 60000 200000.

Profit per piece. The unit price is RMB. The price is 2 yuan.

200000 50000, this order is not accepted.

You find a marketing book and read it yourself, there should be examples of calculation problems on it, I studied marketing, but I can't help you, I forgot it, you go check the textbook yourself.

Marketing and sales are the most talked about in the field of entrepreneurship! Many people confuse marketing with sales, but the two are closely related but somewhat different.

At the beginning, the definition of marketing was actually explained very clearly in Philip Kotler's book "Principles of Marketing"!

Marketing is the process of finding target user groups and providing them with high-value products and services, so as to obtain benefits from the target user groups!

In the process management at the lowest level of marketing, it starts with the needs of users, and in Maslow's demand pyramid, human beings have five basic needs!

After people have the desire for a house, a car, and money, if there is a real estate agent, then people will take action for their own desires and buy them.

This process is the basic process of marketing. Starting from people's needs, gradually let people have the desire to have, and finally let people walk in and take the initiative to buy!

In marketing, there is a sentence that is incisive, that is: in marketing, it is not that you want to sell, but that he wants to buy! Do you understand? But.

What about sales? Sales is actually selling products to customers, a product is placed there, how do you make customers buy willingly, and will continue to repurchase next time?

Who are my users and what is the crowd portrait? What is the demand of the market? What is the market environment?

How exactly do I develop a market-oriented marketing strategy?

Establish a systematic marketing plan, action plan and implementation goals!

Establish profitable customer relationships, CRM + services, and keep customers coming in to buy referrals! (Sales).

Extract value from customers, get good profits and money!

Above, these are the five steps to do specific marketing content. And what about sales at that stage? As you can see, it's in the fourth stage, but.

The ability to sell is the underlying ability to gain insight into users, Shi Yuzhu was a brain platinum back then, and he also went to the Wuxi area in the south of the Yangtze River to talk to those old men and grandmothers.

Shi Yuzhu continued to visit and chat, Shi Yuzhu finally discovered the needs and pain points of the elderly market, and confirmed the target group for purchase.

Do you still remember the sentence "I don't receive gifts during the holidays this year, only brain platinum is accepted for gifts"? That's right, a lot of times, business is actually about talking! Sales ≠ marketing, but sales are included in marketing.

You can't capture the psychology of users, you can't capture the attention of users, and you can't stimulate the desire of potential users to have it. What else? You are also welcome to add it! Ha ha.

Sitting under the sky at the moment, writing these words, what else do you not know about marketing and sales? Welcome to the exchange!