How to choose a location for a sportswear franchise store

It is important to choose the location of a sportswear franchise store to see the surrounding and concentrated locations, and it is also important to choose the right "neighbor". It is best to have more similar brand sportswear franchise stores around the sportswear franchise store, and it is better to be first-class or close to first-class in terms of grade. In this way, we can cultivate a fashionable, sporty, and high-grade business atmosphere.

Raise consumer awareness - although some top brands are not well-known in China, many young people also cherish their top products.

China's No. 1 Franchise Alumni Association.

In the case that the concept has not been promoted to such a detailed and in-depth level, operators should pay more attention to the brand route and improve consumers' cognitive ability of the product through communication in sales. Management is key, and it is not simply about the amount of sales. Before opening a sportswear franchise store, it is necessary to identify the main consumer groups through surveys and combine products accordingly.

After starting a business, in addition to relying on direct communication between store staff and consumers to understand customer needs, it is also necessary to analyze and monitor sales data to grasp sales hotspots and trends, so as to provide reliable information for preparing for the next season's purchase.

If it is a high-end brand like Nike and Adidas, you should choose a pedestrian street or shopping mall, and if it is a street with more bottom merchants, you can also do it.

If it is in the form of franchise, we need to inspect the number of brand direct stores and the operation in advance, which can reflect the feasibility of this project.

A good project must be a market-tested project, and a direct store is the best way to test the feasibility of the project. The successful operation of the directly-operated store can verify the correctness of the business model of the project, the product is suitable for the current consumption trend, and the store operation is highly operable. The development of the directly operated stores also objectively shows the core competitiveness of the brand.

How to open a sportswear store.

A good project direct store must be the same as the existence of the benchmark: the service is in place, the product is excellent, the decoration is attractive, the location is excellent, and the profitability is super strong.

Whether the business of the sportswear store is good or not, you don't need to enter the sportswear store, just stay at the door of the stool for a few seconds to see! What to see? Look at the signboard, look at the lights, look at the display, look at the hygiene.

To buy sportswear is to buy beauty, and to sell sportswear is to sell image, so we must be good at building an image.

Buying sportswear is to buy beautiful, and now we wear sportswear in addition to being comfortable and fitting, it is more about embodying a kind of spiritual pursuit of beauty, personality, and non-material, and it is an affirmation and realization of self-image. Beauty is the basic feature of our apparel products, so the places where we sell sportswear and the people who sell sportswear should first show beauty. All violations of the principles and behaviors of beauty will greatly reduce the "beauty of sportswear", and it will be impossible to express or even lose everything.

For entrepreneurs, the rent of sportswear franchise stores should not only look at the surface of the best, but should consider the cost performance of the rent. For example, for a store with monthly sales of about 20,000 yuan, its monthly rent is more suitable for 2,000 yuan to 3,000 yuan, which can ensure a certain gross profit margin. (Approximately 10% of sales are rented.)

Site selection should be forward-looking. Not all "** markets" are necessarily profitable, and sometimes when there are changes in municipal planning, lively areas may also become deserted places.

At present, small shops of more than ten square meters are very sought-after, and the rent has risen as a result, while large shops of one or two hundred square meters are worth ** due to unrented. In this case, it is recommended that several entrepreneurs "eat" the large shops at a low price in the form of group leasing, and then divide them, which can save a lot of costs. When choosing a location for a sportswear franchise store, you need to pay attention to the cost-effectiveness of the rent.

The rents of stores with different geographical environments, traffic conditions, and building structures will vary greatly, sometimes even more than ten times. The "group rental" method is economical.

Before opening a sportswear franchise store, you want to find a good store location. Investors should conduct a thorough investigation of the market structure to reduce the probability of failure. Before opening a sportswear franchise store, the site selection must be done well.

I have also seen this aspect of children's sportswear on the Internet, and I have a good understanding of it on the Internet.