Sports brand joining, sportswear joining how to join sports brand

Open a sports brand store investment to hundreds of thousands, the general purchase price is about 5% off, if you are in the county to open a store recommended you to consider the "Aoku sports **" single-store multi-brand comprehensive store model, sports, leisure, outdoor three series, are well-known domestic brand products, investment as long as half of the store, the purchase price is only 2-3 fold, suitable for county-level cities to open stores.

Sports brand, first of all, depends on whether you are a specialty store or a discount store, generally do internationally renowned brands, high profits, easy to expand the market. Generally speaking, it ranges from tens of thousands to hundreds of thousands, and if it is a specialty store, the cost may be higher, but it depends on the consumption level of your city and the area of the store.

I've heard of quite a lot of sports brands, the specific ranking is not clear, international brands, see and hear more reputable, there is the brand Diadora. I heard that he is 60 years old and has a long history, so it should be a good choice. And my friends around me have bought this brand of shoes, saying that there are many styles, and the pair he bought said that it was very good, boasting that high, saying that it is very durable and comfortable, and the quality is much better than what he used to wear.

The previous one is a good point. Start small.

What are the franchise brands of domestic gyms?

As a result, sportswear has become one of the hottest investment options in 2012. As we all know, sportswear is currently the world of brand franchise chains, so if you want to open a sportswear store, you have to join a brand chain store. At present, there are many sports brands on the market, how to choose to join the Lianshen hail lock brand?

The following is a good plan for the majority of investors. Brand market positioningAt the beginning of choosing a franchise brand, you should first have a certain understanding of the sportswear market in your city, especially the same situation in the business district around your store. If the consumption level in your region cannot be compared with the economically developed areas, then you can't easily blindly introduce the best sportswear; If you have a lot of casual wear brands around your store, and the competition is particularly fierce, then you can stagger the scope of your business and target the lady's ** or professional wear, and the effect will definitely be better.

In short, according to the market situation to determine the general positioning of the franchise brand, and then targeted to find the franchise brand, in order to get twice the result with half the effort and improve the success rate. Product PopularitySportswear is a special commodity, and its purchase depends entirely on how much the consumer likes the product. Because of this, whether the sportswear brand you want to join has a good reputation in the local area and how popular the product is; What percentage of people in the local area will have a good impression of the brand's positioning and product style and are interested in buying; Whether the product pricing is the most competitive in similar brands, etc., are all factors that need to be examined.

Reasonable profit margins are good, and this is of course one of the most important principles. Can the franchise company give you enough profit margins? It is far from enough to only look at the superficial supply discount and replacement rate, and there are many hidden projects that need to be considered, such as store rent, labor wages, water and electricity miscellaneous expenses, etc.

Next, subtract the projected income from the investment, and estimate what kind of space your profit range will be? What is the highest profit margin and what is the lowest? How long will it take to recoup its investment?

Which is better or worse, high and low are immediately apparent. Training and service support, last but not least. At present, many of our franchisees engaged in sportswear business lack the experience of Shengtong Yuanyi, and to ensure the high success rate of the business, the company's training support is very needed.

Li Ning: About 350,000 yuan (depending on the price of your façade, the big investment in the façade will naturally be more) Anta 20 tens of thousands, 361 ° 10 tens of thousands is enough.

Precautions for franchise chain operation.

Franchise chain business is not as easy as people think, practice shows that to successfully join the chain operation, you have to pay special attention to the following matters.

Item 1: Choose the right franchise industry.

In recent years, there have been many new popular chain brands, but many brands have disappeared after a long time. It can be said that the brand of the franchise chain has to be reshuffled almost every year, which undoubtedly increases the difficulty of the choice of franchise entrepreneurs. Therefore, when choosing to join the industry, you must be able to stand the test of the market:

The chain management system has been in place for at least 5 years.

Item 2: The higher the requirements for joining, the greater the chance of success.

Franchise chain management, for people who want to start a business, saves the trouble of not finding an entrepreneurial project, and is indeed a shortcut to success. According to a survey, 80% of independent stores in Japan's retail industry closed in the first year, and only 8 survived to the fifth year. However, only 20 chain stores closed in the first year, and 77% of chain stores survived until the fifth year, which proves that "franchise is definitely more cost-effective than starting your own business." "But these numbers don't mean that you will be 100 percent successful when you join.

According to the survey, looking for a competitive chain brand with a certain store opening experience, and the number of chain stores has reached a certain scale or has been developed for at least five years, and the chain brand is more secure. Some emerging franchise systems have not been in the market for a long time, have not gone through the market experience, and the customer's consumption habits have not yet been formed, which is easy to create the illusion of temporary business prosperity. When choosing a weak chain brand, although you can pay less franchise fee, you can enjoy less resources and help from the headquarters. Many things have to be taken care of by the franchise stores themselves, and the competitiveness is naturally weaker.

Competitive chain brands have a good future for development, and the requirements for joining are naturally high. However, it is necessary to understand that the more stringent the franchise conditions, the more stringent the brand, often has a more complete franchise system and stronger financial resources and strength, but is more capable of ensuring the profits of the franchisee. Because of this, the more reputable the chain enterprise, the more rigorous the selection of franchisees.

Item 3: It is best to be "face-to-face" with the chain headquarters

Now there are many chain enterprises, and the profits of franchise stores in the past few years are considerable, which makes some emerging chain enterprises and franchisees more impetuous. Some entrepreneurs are eager to start a business, only listen to some promotional materials of chain enterprises on a hasty contract to join, and wait until there is a dispute to find that the chain headquarters is smaller than their own store, or even an empty shell, and there is no ability and experience to solve store problems at all. Therefore, it is very necessary to visit the headquarters and its franchise stores in person to collect first-hand on-site information.

Now when it comes to sports brands, the first thing that comes to people's minds is Nike Adidas, so many large and medium-sized cities have Nike Adidas stores and discount stores, and the way of cooperation is also very simple, generally looking for dealers to get goods, as well as obtaining store authorization qualifications, site selection, decoration, and official opening of stores.

Online information: The franchise store is a ** As long as you join the goods on the goods, you will first feel that you are ** stuck You will get deeper and deeper The deposit or performance fee is deceiving, you can't complete their task at all Even if you complete it, they will also try everything to make you unable to get it back One is that you have to pay management fees every year in the future Two is that you are in breach of contract in the performance of the contract, no matter what, you will never get it back If you want to join a brand, first of all, you must be prepared to be deceived and have a lot of financial support, or you're dead

After you fancy a brand, enter the brand's official website and contact the relevant person in charge or customer service to consult related questions. Generally, if it is a foreign sports brand, the fee charged is relatively high, after all, it is a big brand. Are you sure you want to be a sports brand?

Actually, you also think about anime brands. Now there are many well-known international animation brands, such as the Duoduoluo brand, which is a Japanese authorized Totoro brand, and the audience is about 8 to 35 years old, which is wider than the sports brand consumer group.

You can find Oku, a one-stop comprehensive store for domestic outdoor sports brands, without any charge.