How to effectively improve the eye catching ability of mobile game advertising

How do you create a high-converting ad creative? Here I summarize a process of thinking: advertising creative monitoring tool - > selection of ideas - > refining creative points - > combining product characteristics to nurture creativity - > forming advertising ideas - > verification of advertising ideas, focusing on refining ideas and nurturing creative stages.

With the help of bigbigads, an advertising creative monitoring tool, we can analyze the creative materials of peers and competitors, and refine the creative points for secondary creation. In this way, we find the best mobile game advertising creatives, and summarize 5 major features:

Celebrity endorsements, increase visibility, and obtain accurate traffic.

Screen recording game content shows fun.

The plot plot is fascinating.

Show off the game's own features and zoom in.

Combined with anime and two-dimensional.

Combining the above five characteristics, it will definitely be able to enhance the eye-catching ability of mobile game advertising. Hope it helps!

The game wants to play the NetEase version of the world HD novice worth 8888 gold medal gift package, click on the upper right corner of the interface "+ number" - "settings" - "exchange gift package".

There are several points that can be optimized for creatives:

Regardless of the game itself, first of all, you must ensure that the ** materials promoted by the advertisement must have enough clarity. Vague ** will affect the audience's perception experience and greatly weaken consumers' desire to buy.

Therefore, avoid blurry footage as much as possible. Of course, if it is deliberately "fuzzy", it is a different matter. Conscious blurring helps consumers focus on what advertisers want to highlight.

Clear and blurry** contrasts.

Blurring.

The theme, gameplay, and style of the mobile game will affect the choice of materials.

The highlights of the game, the user tendencies themselves, and the style of the material are also crucial.

For example, if the art style of a game is Japanese comics, then the materials selected must be biased towards two-dimensional, rather than three-dimensional and four-dimensional of real people.

For example, the subject matter is apocalyptic in nature, and the tone and style of the material itself should be biased towards the dark wind, rather than the bright color and sunny style. Of course, if it's a similar situation where the plot of a game changes from bleak to cloudy, you can choose bright-toned materials to make a poster based on it.

In other words, the style of the material should change accordingly due to various factors such as the content and copywriting that the game and the advertisement want to express.

The highlights determine which side of the game is to be shown in the ad. For example, a game focuses on "social", and the ad mostly presents "social" elements. Of course, most game highlights are not single, so you can try to put multiple types of materials together to compare which types of materials have better results.

The advertising elements of a mobile game include a combination of advertising styles such as "social", "gameplay", "feelings", and "celebrity endorsement".

It's a good idea to distill the highlights of your game and use them as a basis for your creatives.

If the game is aimed at children, the style of the advertisement can be a little more childlike and two-dimensional. If it is for white-collar workers, young people, etc., the style can be a little more technological and modern. If it is for the elderly, it can be harmonious and nostalgic.

Depending on the consumer group targeted by the product, the style needs to change accordingly.

Differentiation of creatives is often the key to success in advertising.

In terms of delivery materials, the homogenization of the purchased materials of the two is very serious. In the case of the same amount of materials, there will inevitably be a competitive relationship between the two.

This relationship leads to the fact that in the case of games with similar gameplay themes, it is difficult to differentiate in advertising, and if the quality of the materials of one party is not as good as that of the other party, the effect of advertising on the side with poor quality will decline very seriously.

Therefore, not only should the material be selected to match the game, but also the placement of competing products in the market must be considered.

The effect of mobile game advertising is not good, and I personally think that it can be optimized from the following aspects:

Whether the creative has an attractive focus, it must give people a point to attract the user's eyeballs.

The ad copy is not creative enough, and the ad copy should allow users to get the value of the product you are promoting.

The landing page of the advertisement, the landing page is the last link to convert users, if the conversion rate of the ad is low, the landing page needs to be optimized, and the landing page design also has a lot to pay attention to:

CTA design.

Theme style. User experience.

Copywriting instructions. Whether the two points of the product are prominent.

There are many factors to choose the best ad design, and only a series of step-by-step optimization can achieve the best results. If you don't know how to optimize, it is recommended to look at other people's ads with good results, bigbigads is a tool to see domestic ads, and bigspy is a tool to see foreign ads.