New Oriental s bilingual live broadcast is on fire, can New Oriental, which has found a new way, tur

New Oriental, which has encountered the double reduction policy of education, has once again come out of the circle with a bilingual live broadcast after last year's turmoil, which has made many consumers shine, so while being amazed by New Oriental's unique way of bringing goods, many people will also have such questions, can New Oriental turn over this time? I think it can be analyzed from the following aspects:

First, a unique way of live broadcasting, New Oriental's bilingual live broadcast will definitely bring a lot of traffic. Moreover, New Oriental's shift from the education and training industry to live streaming is also in line with the trend of the development of the times. There is no doubt that live streaming has always been a new outlet, and the traffic and income brought by live streaming are also very considerable.

It is understandable that New Oriental chose this path in the process of transformation. Judging from the current live broadcast data, the economic and popularity effects of New Oriental in the short term cannot be ignored.

Second, in order to get a piece of the red sea of live broadcasting, New Oriental also needs to have a long-term strategic plan. For live streaming, although an IP effect like Yu Minhong will bring temporary traffic and attention, in the long-term operation process, relying on one person's celebrity effect alone cannot help the long-term development of the enterprise. Therefore, New Oriental's bilingual live broadcast also needs to have a sound operational strategic plan to let consumers feel the unique charm of this live broadcast room.

Third, maintain unique characteristics to make the live broadcast room recognizable and attractive. As far as the current situation of New Oriental's live broadcast room is concerned, its characteristics are as follows: first, the celebrity effect, Yu Minhong's personal IP delivery ability can be seen; Secondly, the bilingual live broadcast, carried out by professional English teachers who have brought more than 500,000 students to New Oriental, has made many consumers' eyes shine, which is also a feature that other live broadcast rooms do not have.

To sum up, New Oriental still has a long way to go if it wants to rely on live broadcast to bring goods to turn over, and it can't just see the traffic and popularity in front of you to determine the future of an enterprise.

New Oriental itself is led by Yu Minhong, who is a very thoughtful person and very innovative, and will definitely find a way to succeed.

I think this is fresher than the New Oriental, he can turn over, I think it is very meaningful to bring goods like this.

New Oriental live streaming can obtain considerable benefits, and it is a new means to attract new customers, but it is difficult to turn over.

Willing to "when I was a child, I couldn't express my words, and when I grew up, I couldn't say anything".

Pessimism is foresight, objectivity is wisdom".

Life will be difficult for a while, but life will not be difficult for a lifetime".

These eloquent sentences came from the mouth of Dong Yuhui, the anchor of New Oriental's "Oriental Selection" live broadcast room.

From an English teacher to a "vegetable seller", New Oriental has experienced the pains of transformation, and finally got a counterattack because of the anchor's "belly with poetry and books".

Half a year ago, Yu Minhong was ridiculed by the group when he announced his transformation, and some people persuaded Yu Minhong to learn from Luo Yonghao.

When doing live broadcasts of agricultural products, only 2 people placed orders sporadically at the worst time.

Six months later, New Oriental relied on a new way of bilingual delivery, and in 3 days, sales increased by 17.77 million yuan, and as of today, there are 4.74 million fans.

On June 10, the sales of 18 hours reached 10,000 yuan, an increase of nearly 30 times compared with the beginning of the broadcast.

The source of this explosion all points to the treasure sellers of New Oriental.

The source of this explosion all points to the treasure sellers of New Oriental.

Dong Yuhui, a bilingual anchor known as "Zhongguancun Jay Chou", takes English classes while selling goods:

What do you say about raw cut steak? original cutting。

How do you say that you want the meat to be cooked when you order food? medium well。

When he introduced books to the audience, he could learn about astronomy and geography

I will tell you the history of Huo Quai's illness and the wolf Juxu, and use my own and younger brother's personal experience to describe the brotherhood between Su Shi and Su Zhe.

When you immerse yourself in his unique view of A Brief History of Mankind, he becomes a philosophy teacher who talks about Kant's moral laws.

You think you're sitting in a university classroom, immersed in the chatter of a learned professor, but in reality, it's just a live broadcast room.

The entertaining and educational way of bringing goods is refreshing.

There are no family members, double click 666 yelling, no hoarse ** and urging, some are just gentle sales, interspersed with teaching English, and from time to time you can also write down a few beautiful words, do not create anxiety, be thrifty and choose by yourself.

Such a different live broadcast room made many people sigh "It's too much knowledge, I like this way of bringing goods", "I want my children to be welded in this live broadcast room during the summer vacation".

After half a year, the New Oriental teachers, who are known for telling jokes, have integrated their lectures into bringing goods and opened up a new road of live broadcasting.

In 2021, the education and training industry will be affected by the double reduction, and there will be no more hot scenes in the past. Even New Oriental, a leading enterprise in the education and training industry, is inevitably affected by it.

Last year, New Oriental first donated a large number of desks and chairs to schools in mountainous areas; This year, Yu Minhong once said that it was indeed more difficult.

Now, New Oriental is surviving in a difficult situation and has entered the live streaming industry, which is currently in the limelight, and New Oriental's stock price has also risen sharply due to this incident.

This time, New Oriental still gave full play to its advantages in English and carried out bilingual live broadcasts. It can be said that this move is indeed a differentiated route in today's highly competitive field of live streaming.

Also, the anchors we see on weekdays are either Internet celebrities or celebrities, like New Oriental, who use their own knowledge advantages to bring goods, which are indeed a minority.

Because New Oriental's English strength is obvious to all, and because the teachers who are popular in this live broadcast are indeed very good in terms of English proficiency and ability in all aspects, many netizens also said: Thank you New Oriental for raising the threshold for live broadcast and helping everyone wash their ears and eyes;

Hello, there are several reasons why I prefer to pay for such an anchor:

1. Have a deep knowledge reserve. Recently, the New Oriental bilingual live broadcast for several days in a row, most of their anchors have mastered two or three or more foreign languages, indicating that they already have a deep knowledge reserve, and it is also a pleasure to listen to their live broadcast.

2. Whether to buy or not should be decided according to your own actual needs. Live streaming is a new type of sales method, but whether to buy or not to buy things should be decided according to your actual needs, if you just blindly follow the trend does not have much practical significance.

3. Why not watch the live broadcast and learn knowledge at the same time. There is a personal feeling during the live broadcast that his anchor level is very high, whether it is professional knowledge reserves or words with goods, after listening to it, you feel that what you say is very good and reasonable, and it is easy to stimulate your desire to buy. And in the process of live broadcast, will it be interspersed with some grammar teaching, not only to watch the live broadcast to satisfy the desire to shop, but also to learn a certain amount of knowledge in the process.

At present, New Oriental's transformation is relatively successful, and the successful combination of live streaming with education and teaching will help improve the atmosphere and direction of the entire live streaming.

To be honest, I don't like to buy things in live broadcasts, regardless of whether the anchor is literate or not, knowledgeable and connotative. There is only one principle for me to buy things, that is, it is good quality and low price, and it is cost-effective. Although I don't buy anything.

But if I have to buy something from ordinary anchors and knowledge anchors, then I am more inclined to pay for the latter.

New Oriental's bilingual live broadcast is a new type of delivery model, giving people a feeling of brightness. New Oriental's bilingual delivery model has given full play to the advantages of New Oriental and is a very successful transformation.

Although I don't watch live broadcasts to buy things, I have inadvertently swiped into the live broadcast room, and I have also seen various forms of live broadcasts selling goods.

There is a bloody plot, and the manufacturer sells goods at a "blood loss". It's pretty much the same as the old kind of TV shopping. What did the original price of 9,999, the live broadcast welfare 999, the anchor directly called the price of 99, and then the manufacturer cried and said that it would not be sold, and the assistant cried and shouted, and the scene was very spectacular.

It's good to take a look at this kind of thing, but it's not much cheaper, it's all about the effect of the show.

There are also more normal ones, which are normal sales, such as clothes try-on, food tasting, lipstick color test, introduction of functions, and answering questions. This kind of simplicity makes people feel more reliable and practical.

If New Oriental Live sells ***, you can still buy it. So compared to other anchors, I prefer this new type of live broadcast to New Oriental.

The secret of New Oriental's success mainly lies in bilingual live streaming, and no anchor has carried out this kind of delivery mode before.

After Yu Minhong of New Oriental carried out live broadcasting, Yu Minhong couldn't find the direction of bringing goods for a while, and many netizens also suspected that Yu Minhong might not be suitable for live streaming at all. Some netizens found that Yu Minhong especially likes to speak English words when bringing goods, which may be because of Yu Minhong's own professional habits. After that, Yu Minhong also let his anchor try to bring goods in both languages, and the effect of bilingual delivery will be very good.

New Oriental's live streaming method exploded overnight.

When Yu Minhong of New Oriental carried out live broadcasting, Yu Minhong not only personally participated in the live broadcast to bring goods, but also signed several anchors to bring goods. When they tried to bring goods in a bilingual manner, many netizens thought that this way of bringing goods was very novel, so they visited their live broadcast room, and the sales of New Oriental's live broadcast goods also increased by more than 10 million turnover in three days. <>

The secret of New Oriental's success lies in bilingual live streaming.

Because New Oriental itself has a business advantage in English, New Oriental gives full play to the professional skills of the teachers when bringing goods in live broadcast. We can see various ways to bring goods on the Internet, but no one has ever carried out bilingual delivery, so this model suddenly exploded on the whole network, which further accumulated a lot of popularity for New Oriental's live broadcast room, and fans believe that this form can not only allow them to buy goods, but also exercise their English speaking skills. <>

It's hard to sustain this pattern.

Although this model made New Oriental's live broadcast room popular for a while, to a certain extent, when netizens adapt to this model, many netizens may not continue to consume in New Oriental's live broadcast room at all. Because not all netizens like the so-called bilingual model, and the cultural quality of many netizens cannot meet the requirements of the corresponding live broadcast room, this model is just a short-term explosion phenomenon, and it is difficult to really make New Oriental's live broadcast room completely successful. <>

The secret of New Oriental's success is the courage to try different ways to bring goods, because bilingual live broadcast rooms are rare, and this model can attract a large number of people in need to go to **.

Innovative, they know how to combine current hot topics to discuss, and carry out bilingual classes to increase interest.

Because the way they use is very easy to understand, and it is easy to make a name for themselves.

I think in some ways, this is a successful transformation. After a series of reforms, New Oriental's overall development layout has undergone some changes. <>

Many of their employees have basically gone to live streaming, and I think this can be regarded as a successful transformation, after all, it has achieved great results. Like when they first started the live broadcast, they may not have too much popularity, but with their continuous dedication and live broadcast, everyone found that the teachers of New Oriental actually have a lot of excellent places. When they bring goods live broadcast, they will give people a different feeling, which is completely different from the effect achieved by those celebrity Internet celebrities with goods, and we can feel the feeling of poetry and books in their belly.

When they were live broadcasting, the number of fans was very large, and through this period of live broadcasting, everyone also learned more about many teachers in the industry of New Oriental, and the results they achieved in live streaming were even better than those Internet celebrities. It can be said that they have discovered a new industrial chain through live streaming, because now with the development of technology and the rise of the Internet, live streaming can be said to have become a new type of e-commerce industry. A lot of celebrities, Internet celebrities and all kinds of people will get income through live broadcasting, this way is indeed very popular, it can be said that it has become a mainstream trend in recent years, New Oriental has also seized the trend of the development of this era, and created its own live broadcast platform Oriental Selection, as long as their quality can be consistent.

I believe that their transformation will be more successful, because they have a lot of cultural backgrounds, and sometimes they need people like this in an industry like this. When they broadcast live, they are not just selling things, their style is completely different from those Internet celebrities, they have a very quiet feeling, which makes you feel that this live broadcast is really introducing you to a product and will not make people feel very irritable.