New Oriental has a monthly salary of 50,000 bilingual anchors, how did New Oriental s live broadcast

New Oriental has a monthly salary of 50,000 bilingual anchors, and Yu Minhong intends to do the selection of the East!

New Oriental's live broadcast with goods has been tepid before it became popular, and it can be said that it is not the mainstream live broadcast industry! can't even rank in the top 100 in the live broadcast room! By chance, a netizen asked an English question to the live broadcast in the live broadcast room, and wanted the anchor to help answer it, and after the anchor helped the netizen solve his doubts, the "Pandora's Magic Box" was opened, and many netizens poured into the New Oriental live broadcast room at once, and the fans increased by one million overnight!

In this way, the saying that the New Oriental live broadcast room can not only buy high-quality and low-cost goods but also learn English, just like that, the New Oriental live broadcast room became popular overnight, with countless fans, and directly became the top of the anchor circle!

After this phenomenon happened, Yu Minhong once said: I hope it is not a flash in the pan! Probably Yu Minhong didn't dare to think that the New Oriental live broadcast room could become like this!

So far, the popularity of the New Oriental live broadcast room has remained high, this is because the anchor is really level, and netizens can get a solution to the problem as long as they ask! New Oriental used to be the top in the education and training industry, which was evident in the live broadcast room!

Wish. Netizens hope that the New Oriental live broadcast room will get better and better, and hope that Yu Minhong's Oriental selection can become bigger and stronger! After all, Yu Minhong's live broadcast room doesn't need pit fees, doesn't want a large number of samples, it's his conscience that makes recommendations to netizens!

Netizens can not only buy high-quality and low-cost goods, but also learn knowledge, which is the best choice and the best live broadcast room!

Copy. Although it is said that after the fire in the New Oriental live broadcast room, many live broadcast rooms have also opened bilingual live broadcasts! However, New Oriental's bilingual live broadcast is irreplaceable!

After all, New Oriental's recruitment here is not something that other live broadcast rooms can imitate if they want to imitate the soul! As long as the New Oriental live broadcast room does not forget its original intention, the follow-up development will get better and better!

New Oriental's monthly salary is 50,000 bilingual anchors, do you like New Oriental's way of bringing goods?

Freshness, I think he is particularly fresh, so when I see a lot of people, many people go to watch.

Bringing goods is very interesting, allowing people to learn some knowledge, the interaction between anchors is also funny, and many items are also guaranteed by quality, which is liked by many people.

It's fun to bring goods, I've learned knowledge, the interaction between anchors is also funny, and many items are also liked by a lot.

Willing to "when I was a child, I couldn't express my words, and when I grew up, I couldn't say anything".

Pessimism is foresight, objectivity is wisdom".

Life will be difficult for a while, but life will not be difficult for a lifetime".

These eloquent sentences came from the mouth of Dong Yuhui, the anchor of New Oriental's "Oriental Selection" live broadcast room.

From an English teacher to a "vegetable seller", New Oriental has experienced the pains of transformation, and finally got a counterattack because of the anchor's "belly with poetry and books".

Half a year ago, Yu Minhong was ridiculed by the group when he announced his transformation, and some people persuaded Yu Minhong to learn from Luo Yonghao.

When doing live broadcasts of agricultural products, only 2 people placed orders sporadically at the worst time.

Six months later, New Oriental relied on a new way of bilingual delivery, and in 3 days, sales increased by 17.77 million yuan, and as of today, there are 4.74 million fans.

On June 10, the sales of 18 hours reached 10,000 yuan, an increase of nearly 30 times compared with the beginning of the broadcast.

The source of this explosion all points to the treasure sellers of New Oriental.

The source of this explosion all points to the treasure sellers of New Oriental.

Dong Yuhui, a bilingual anchor known as "Zhongguancun Jay Chou", takes English classes while selling goods:

What do you say about raw cut steak? original cutting。

How do you say that you want the meat to be cooked when you order food? medium well。

When he introduced books to the audience, he could learn about astronomy and geography

I will tell you the history of Huo Quai's illness and the wolf Juxu, and use my own and younger brother's personal experience to describe the brotherhood between Su Shi and Su Zhe.

When you immerse yourself in his unique view of A Brief History of Mankind, he becomes a philosophy teacher who talks about Kant's moral laws.

You think you're sitting in a university classroom, immersed in the chatter of a learned professor, but in reality, it's just a live broadcast room.

The entertaining and educational way of bringing goods is refreshing.

There are no family members, double click 666 yelling, no hoarse ** and urging, some are just gentle sales, interspersed with teaching English, and from time to time you can also write down a few beautiful words, do not create anxiety, be thrifty and choose by yourself.

Such a different live broadcast room made many people sigh "It's too much knowledge, I like this way of bringing goods", "I want my children to be welded in this live broadcast room during the summer vacation".

After half a year, the New Oriental teachers, who are known for telling jokes, have integrated their lectures into bringing goods and opened up a new road of live broadcasting.

In 2021, the education and training industry will be affected by the double reduction, and there will be no more hot scenes in the past. Even New Oriental, a leading enterprise in the education and training industry, is inevitably affected by it.

Last year, New Oriental first donated a large number of desks and chairs to schools in mountainous areas; This year, Yu Minhong once said that it was indeed more difficult.

Now, New Oriental is surviving in a difficult situation and has entered the live streaming industry, which is currently in the limelight, and New Oriental's stock price has also risen sharply due to this incident.

This time, New Oriental still gave full play to its advantages in English and carried out bilingual live broadcasts. It can be said that this move is indeed a differentiated route in today's highly competitive field of live streaming.

Also, the anchors we see on weekdays are either Internet celebrities or celebrities, like New Oriental, who use their own knowledge advantages to bring goods, which are indeed a minority.

Because New Oriental's English strength is obvious to all, and because the teachers who are popular in this live broadcast are indeed very good in terms of English proficiency and ability in all aspects, many netizens also said: Thank you New Oriental for raising the threshold for live broadcast and helping everyone wash their ears and eyes;

Hello, there are several reasons why I prefer to pay for such an anchor:

1. Have a deep knowledge reserve. Recently, the New Oriental bilingual live broadcast for several days in a row, most of their anchors have mastered two or three or more foreign languages, indicating that they already have a deep knowledge reserve, and it is also a pleasure to listen to their live broadcast.

2. Whether to buy or not should be decided according to your own actual needs. Live streaming is a new type of sales method, but whether to buy or not to buy things should be decided according to your actual needs, if you just blindly follow the trend does not have much practical significance.

3. Why not watch the live broadcast and learn knowledge at the same time. There is a personal feeling during the live broadcast that his anchor level is very high, whether it is professional knowledge reserves or words with goods, after listening to it, you feel that what you say is very good and reasonable, and it is easy to stimulate your desire to buy. And in the process of live broadcast, will it be interspersed with some grammar teaching, not only to watch the live broadcast to satisfy the desire to shop, but also to learn a certain amount of knowledge in the process.

At present, New Oriental's transformation is relatively successful, and the successful combination of live streaming with education and teaching will help improve the atmosphere and direction of the entire live streaming.

To be honest, I don't like to buy things in live broadcasts, regardless of whether the anchor is literate or not, knowledgeable and connotative. There is only one principle for me to buy things, that is, it is good quality and low price, and it is cost-effective. Although I don't buy anything.

But if I have to buy something from ordinary anchors and knowledge anchors, then I am more inclined to pay for the latter.

New Oriental's bilingual live broadcast is a new type of delivery model, giving people a feeling of brightness. New Oriental's bilingual delivery model has given full play to the advantages of New Oriental and is a very successful transformation.

Although I don't watch live broadcasts to buy things, I have inadvertently swiped into the live broadcast room, and I have also seen various forms of live broadcasts selling goods.

There is a bloody plot, and the manufacturer sells goods at a "blood loss". It's pretty much the same as the old kind of TV shopping. What did the original price of 9,999, the live broadcast welfare 999, the anchor directly called the price of 99, and then the manufacturer cried and said that it would not be sold, and the assistant cried and shouted, and the scene was very spectacular.

It's good to take a look at this kind of thing, but it's not much cheaper, it's all about the effect of the show.

There are also more normal ones, which are normal sales, such as clothes try-on, food tasting, lipstick color test, introduction of functions, and answering questions. This kind of simplicity makes people feel more reliable and practical.

If New Oriental Live sells ***, you can still buy it. So compared to other anchors, I prefer this new type of live broadcast to New Oriental.

New Oriental has a monthly salary of 50,000 bilingual anchors, how long do you think New Oriental's live broadcast will be popular? Those who are really strong will stay until the end.

Rather than becoming popular, I prefer to use "accumulation" and "natural success" to describe the current harvest of the East. It's just that Mr. Fang's "Dong Yuhui" became popular, so that more people knew about this treasure live broadcast room earlier.

At present, New Oriental (filial piety mainly refers to Oriental selection), most of the sales are mainly agricultural and sideline, fresh food, and food. Due to the timeliness requirements of its own products, it is not easy for this category to achieve a good reputation, and the first chain and product selection must be handled carefully, and it may be unexpected to become popular, but behind the data is a down-to-earth and responsible daily operation.

I believe many people already know that the latest two live GMVs have been more than 10 million, but the sales performance curve of Dongfang Selection has actually been in a relatively stable state, especially since the middle of April, it has been able to break through the 1 million results of the day, which is quite good for a team that has been established for about half a year.

The highest regional distribution of fans in the Dongfang Selection live broadcast room is Beijing, which is reached in only one city. And this is also the base camp of New Oriental. Taking 2019 before the epidemic as an example, the number of student registrations of New Oriental reached 10,000 people, and how many students did New Oriental, which has been established for decades, have to be a huge fan group that has been dormant for decades.

According to my observation, for Douyin's amateurs to suddenly become popular, there is an extremely important feature that "must have a strong desire to express themselves on camera", which is very consistent with Dong Yuhui's characteristics, "willing to laugh at himself with his appearance", "funny and funny in the live broadcast room" but well-read and memorized, plus fluent English, such contrast and recognition are fascinating.

And not only Dong Yuhui, but also New Oriental's own teaching scoring system for many years, has cultivated a large number of teachers who are not only professionally qualified, but also very infectious and easy to love. The humorous eloquence and English accumulation that have been practiced for many years on the three-foot podium have become barriers in the live broadcast room, and they know how to interact with the "classmates" in the live broadcast room better than other anchors to enhance their interest in knowledge points and products.

What's more, this form itself is not decoupled from bringing goods, it always revolves around the goods to explain, you think he is speaking English, in fact, there are history, humanities, physics and chemistry. In essence, it is still doing sales, but it is just a popular science sales, but with the blessing of the teacher's personal charm, a wonderful chemical reaction has been tried.

I think at least I can fight for a few years, because this is the influence of the general environment. The epidemic has made everyone's minds more mature, and the demand for watching live broadcasts is no longer limited to entertainment, and the demand for culture is getting higher and higher.

I don't think this method is enough to detect leaks and last too long. Because this field of live streaming is already in a state of saturation, it is also in a bottleneck period.

Live streaming is now a popular profession, and an excellent carrier can create extraordinary performance.

New Oriental, which has encountered the double reduction policy of education, has once again come out of the circle with a bilingual live broadcast after last year's turmoil, which has made many consumers shine, so while being amazed by New Oriental's unique way of bringing goods, many people will also have such questions, can New Oriental turn over this time? I think it can be analyzed from the following aspects:

First, a unique way of live broadcasting, New Oriental's bilingual live broadcast will definitely bring a lot of traffic. Moreover, New Oriental's shift from the education and training industry to live streaming is also in line with the trend of the development of the times. There is no doubt that live streaming has always been a new outlet, and the traffic and income brought by live streaming are also very considerable.

It is understandable that New Oriental chose this path in the process of transformation. Judging from the current live broadcast data, the economic and popularity effects of New Oriental in the short term cannot be ignored.

Second, in order to get a piece of the red sea of live broadcasting, New Oriental also needs to have a long-term strategic plan. For live streaming, although an IP effect like Yu Minhong will bring temporary traffic and attention, in the long-term operation process, relying on one person's celebrity effect alone cannot help the long-term development of the enterprise. Therefore, New Oriental's bilingual live broadcast also needs to have a sound operational strategic plan to let consumers feel the unique charm of this live broadcast room.

Third, maintain unique characteristics to make the live broadcast room recognizable and attractive. As far as the current situation of New Oriental's live broadcast room is concerned, its characteristics are as follows: first, the celebrity effect, Yu Minhong's personal IP delivery ability can be seen; Secondly, the bilingual live broadcast, carried out by professional English teachers who have brought more than 500,000 students to New Oriental, has made many consumers' eyes shine, which is also a feature that other live broadcast rooms do not have.

To sum up, New Oriental still has a long way to go if it wants to rely on live broadcast to bring goods to turn over, and it can't just see the traffic and popularity in front of you to determine the future of an enterprise.