What is the method of display in a clothing store?

Matching the same color. Clothes of the same color will give people a very comfortable feeling when put together, pay attention to the same color collocation do not put the same style, the same length together, so as not to make people feel like a warehouse. Contrasting colour combinations.

That is to say, use cold colors to set off warm colors, for example: use green clothes to set off red clothes, use blue clothes to set off yellow clothes, when placed on a pole, you can't let cold colors and warm colors account for 50% each, it is best to have a ratio of about 3:7, and pay attention to the interspersing of cold and warm colors.

Rational use of living areas. The so-called live zone is the area that is easiest to see first in the direction of **, and vice versa. It is necessary to put your main style in the living area and put the other style in the dead area, which can greatly increase sales.

Store displays should have a sense of rhythm. Don't divide the color system too rigidly, the left side of the store is a cold color, and the right side is a warm color, which is too incongruous, and the combination of cold and warm should have a sense of rhythm.

The display of clothing requires skill, and the display of clothing is also directly related to the sales of clothing. Poor clothing display often makes the sales of clothing decline, it can be seen that the display of clothing is particularly important, so how should clothing be displayed, generally according to the clothing category, raw materials, size and color and other aspects of the subdivision to display, let us learn together. Classification by variety:

According to the different varieties and styles of clothing, it can be used as the basis for the division of clothing display. For example, it can be divided into clothing area, pants area, skirt area, and so on. This kind of classification is not only convenient for statistics and purchases, but also conducive to the selection of customers.

Classification according to raw materials: There are many kinds of garment materials, which can be classified according to their differences, such as sweater counters or leather clothing counters, etc., which is conducive to customers choosing the clothes they want. Classification by use:

This way of classification and display is often more suitable for the classification and display of **, which can be classified according to the different wears of ** on different occasions. Generally, it can be divided into casual wear or professional wear, etc., and can also be classified according to the different styles required for different occasions in the suit department. Categorization according to the gender and age of the target customers:

Generally, popular clothing is mostly divided into men and women, and then subdivided into ages. For example, ** can be divided into categories such as young girls, working women, middle-aged women, etc. Classification by size:

When classified by size, it can be divided into large, medium, and small, and then it can be subdivided.

In a typical display, design and size are common considerations, but the focus is mostly on size. This assortment makes it easy for customers to choose the clothes that suit them and make it easy to try them on. In this kind of display, it is often possible to display only the style, and then ask the salesperson to pick it up according to the size required by the customer.

According to the color: the general customer in the purchase of clothes, handkerchiefs, ties, pay attention to their color, so when displaying these goods, must be classified according to the color, so that the customer's desire to buy, is very effective. In particular, the use of models to wear clothes on the body, and some accessories of the same color, such as bags, headwear, scarves, etc., I believe it is sure to attract the attention of customers.

The above is the display of clothing, clothing in the display often need to be based on certain display principles and skills, if it is arbitrary display and classification of clothing, then the effect will definitely make consumers dissatisfied, so that consumers do not patronize their own stores, so we must pay special attention to clothing display.

The eight steps of a garment display are as follows:

1. Attract the attention of customers. Attract the attention of customers by centralized display of a variety of products, large-scale display of a single product, and themed display of ** activities.

2. Embody and enhance the brand image. Display is a way to show products and brand image to customers, so pay attention to whether it is conducive to the embodiment and promotion of brand image at any time.

3. The most accurate interception of target customers. Analyze the store environment and customer habits, and display products where target customers are most likely to arrive.

4. Rationalization comparison with similar products. Put your own products in the same grade and type of area can form a reasonable comparison of brands, varieties, and other similar products, and avoid unreasonable comparisons of non-similar products.

5. Rational use of display area to maximize sales.

6. Increase the opportunity for products to contact with customers. Whether it's finding a new display location or expanding the original display area, the more opportunities a product has to reach customers, the better the chances of selling.

7. Reflect the primary and secondary structure of the product. It is not to distribute the display area evenly for all products, but to divide the size of the display block, the quality of the display position, and the main and secondary display products.

8. Concentrated activity area, this area will attract a lot of customers, just as some customers are looking for products with store leaflets, customers will also think that the products in the activity area are more favorable.

The common methods of clothing display are: scientific classification method, frequent change method, joint convenience method, cycle repetition method, wardrobe combination method, etc. Specifically.

1. Scientific taxonomy

Most clothing stores operate a wide range of categories, ranging from dozens to hundreds, in order to expand the service area and increase the transaction rate. The so-called scientific classification is a method of classification according to some rational logic, such as sorting in order of age, entering the door is juvenile clothing, the middle is youth clothing, the innermost is elderly clothing or children's clothing, or the left is the mid-range price clothing, and the right is the high-end price clothing.

2. Frequent transformation method

Clothing stores deal in fashion goods, and every time there is a wave of fashion, the fashion store should have a new look. If the product does not change much, you can make some changes in the display, furnishings, decoration, and also make the store have a new face, so as to attract customers.

3. Joint and several convenience method

The method of selling combined goods is called the method of joint convenience by placing a series of products required by the same type of consumer object together, or putting together the styles that are often matched together, which can be convenient for customers. For example, men's shirts, suits, ties, tie clips, etc. are placed together, and autumn and winter outerwear are placed together with hats and scarves.

4. Cyclic repetition method

Some clothing styles have been in one position for too long and are not in demand due to the influence of light and surrounding styles, so they can be repositioned and recombined with other styles of clothing, which will create a new artistic theme and increase the chance of selling. Moving the clothes from the inner shelves to the outer shelves will be even more noticeable.

5. Wardrobe combination method

In each season, the consumer's wardrobe is a new combination, with a variety of styles for every occasion, for all purposes, and for all themes, rich and orderly. With the acceleration of the pace of urban life, people need more services in wardrobe combination design. When combining products, clothing stores may wish to take advantage of this psychology and add a housekeeping design service while selling goods.

Display is a kind of visual expression, which uses a variety of props, combined with fashion culture and product positioning, and uses various display techniques to show the characteristics of goods. The display should vary depending on the purpose of the display, the method of display, and the way of shopping. Reasonable product display can play a role in displaying goods, enhancing brand image, creating brand atmosphere, and improving brand sales.

Q: What are the specific areas that increase store occupancy?

Answer: The combination of the store's door, window, entrance flow table, image wall, and wall elevated is all areas to improve the store's entry rate, and the most effective way to improve the store entry rate is the window!

Therefore, the window is the most important factor to increase the store entry rate, so how can you create a successful window? Think there are 6 key points!

First, we should pay attention to the artistry and matching effect of the window.

Before doing window display, it is necessary to conceive the entire window scene, plan the corresponding storyline, and display the goods in line with the style of the brand, reflecting a certain sense of life beauty and reality. The placement of models and props is one of the factors that affect the aesthetics of the window, and it is necessary to pay attention to the level of far and near, high and low, and the beauty of staggering. The display of the model's clothes should be in harmony with the display of the background pop, and the color of the props should also be echoed.

Second, it is necessary to display products that are seasonal, main, and reflect the advantages of the brand.

The focus of the window display should be on the feature, the main product or ** product, to understand what I want to promote or ** what is the product? What products do I want to showcase that reflect my brand's image? At the same time, it is also necessary to do a good job in the product display research of other brands, reasonably display the brand's superior products in the window, and highlight the personality, advantages and connotation of the brand's products.

Third, pay attention to the lighting application and lighting intensity of the window.

The application of window lighting is a matter of detail, and it is necessary to use cross-lighting, which has the best light intensity and illumination range to effectively display the color and style of the product. The intensity of the window lights should be about twice the intensity of the lights in the lobby, so that the entire store front and window display can be eye-catching. The lighting intensity of stores and shop windows has a direct impact on the behavior of consumers entering the store.

In fact, the common methods for clothing display can be categorized by brand:

At present, when mature display artists are faced with stores with different positioning, their display techniques are naturally different. In today's clothing display collocation, the flexible application of decoration and color has greatly enriched the display effect. For merchandisers who are new to the display work, it is necessary to be able to distinguish different store display styles and techniques.

FMCG brand] eg:zara

Zara's independent stores are generally located on the street, and the large-scale buildings form a brand image through design, which is a natural billboard in the largest number of bustling neighborhoods. As the first visual display window to convey the store's product information, ZARA's window models are also very frequently replaced with recommended models.

The main products are displayed on the shelves of the main aisle, making it easier for customers to see, touch and feel. The translucent shelves are delicate and elegant, and the use of light enhances the transparency of the area. The costumes of the exhibition table are laid out on the table in a simple way to make it easy for customers to choose and increase the close-up contact.

The simplicity underneath the table is most likely to be overlooked, but we can use a large number of shoes of the same style to create a sense of order and rhythm.

Clothing with design details is on display, and a separate display area reflects the brand's philosophy of harmonious planning of color and rhythm. The curved shelves meet the needs of a large number of hanging installations, and the curved shape is suitable for reflecting the softness and elegance of the first class.

Luxury brand] EG: Maxmara

Maxmara was the first to operate**, and then focused on **. The first collections of French and Italian styles were camel coats and pink suits, which have remained classics ever since.

The storefront windows are all expressed in the form of semi-transparency, and the windows on both sides are in sharp contrast, but it makes the theme more obvious and more lively.

The main display shelves in the store are: models, hangers, hangers. The model is placed on the bottom bracket in the correct direction, and the front and back directions are adjusted according to the ** direction, and the hanger is hung in the unified direction.

Boutique collection brand] eg:anyshopstyle

In a boutique, shopping may not be the most direct purpose of the customer, but the visual experience is the most important. The subjectivity of each area is also clear, the number of products is not much, and more attention is paid to highlighting the quality of texture. For the display of boutiques, it is more about categorizing according to style.

Mr. Johnathan, a senior teacher of Sinobo, said in the class that the display methods of goods in different types of stores are different, such as fast-moving brands, in addition to the design of the windows need to be simple and clear, the display of props and models pays more attention to practicality, as well as the diversity of combinations, and displays designs with a strong sense of theme and category in the season, which are easy to touch and try on.

Clothing samples and hanging samples.

More and more clothing stores began to pay attention to how to sample clothing, some specialized color consulting agencies have become their advisers, and at the same time, more brands are still responsible for product samples by store managers.

1.Color sampling The color as the criterion for sampling is suitable for side-hanging or side-hanging, but the sample is not good and will cause messiness, and the advantage is that the sampling method is vivid and lively.

The combination of dark and light style sampling methods can generally follow the following rules:

From left to right, from light to dark, from warm to cool.

From left to right, it is dark, light, dark, and light, which can be the same or different, but pay attention to the curve caused by the hem is not too abrupt.

Symmetry effect: the middle is the front hanging mode, to the two sides, in order to light, medium, dark.