What are the reasons behind the global Android tablet market share falling below 50 for the first ti

For the first time in a decade, the global Android tablet market share has fallen below 50%, and here's why.

Under the influence of the epidemic, due to the needs of online teaching and office, the tablet market has ushered in a new round of recovery, and sales have also increased for two consecutive years. But this situation did not last long, according to a market research company, in the second quarter of this year, Apple, Samsung, Lenovo, Amazon, Huawei, all declined.

What's even more unacceptable is that the market share of Android tablets has dropped below 50% for the first time in the past 10 years. While Apple takes half of the market on tablets, in the market, Android has a larger share. At present, iPad sales have seen a slight decline, while Android manufacturers have fallen even more, with Lenovo and Huawei falling by more than 20%.

Originally, Xiaomi gave up the tablet because of the downturn in the tablet market, after the Xiaomi 4 series was launched, and when the epidemic broke out, the sales of tablets skyrocketed, and he returned to the tablet market and launched the Xiaomi 5 series, OPPO, vivo, realme and other brands have launched their own tablets.

It stands to reason that in this situation of more monks and less porridge, the competition for tablets will become more intense, and their products will be cheaper, but now, Android's **is continuous**, and major manufacturers are marching into the high-end market.

Oppo, vivo, Xiaomi and other brands of flagships can buy iPad**, Huawei's high-end tablet price is also more than the price of iPad Air, and Samsung's high-end tablet is on par with iPad Pro.

Manufacturers miscalculated the needs of users, and there were not enough office environments suitable for tablets. Take Xiaomi Mi 5 Pro as an example, with an inch screen and a keyboard of more than 900 grams, the degree of thinness and lightness is not high. If you're planning to use this phone for work, then the same**, you might as well try a thin and light laptop.

The most important reason is the reason,The new version of the tablet of Android**is generally in the range of 2000 to 3000 yuan,If it is high,It is only nearly 4000 yuan,And the low configuration of Apple's new version of the tablet** is also more than 4,000,If you want to buy a high configuration,The budget has to reach the range of 5000 to 6000,So Android's high cost performance is a strong attraction point。 The second reason is the rise of Android chips, Android tablets now generally use Snapdragon's top chip, Snapdragon 870, which can greatly improve the performance of tablets.

It may be that the market is not in a good mood, or it may be that people don't need tablets anymore.

Since the tablet is now in a dispensable state, it is embarrassing, and it is said that its sales are declining, because everyone has mobile phones and computers, and tablets are in the middle, and it is really difficult to survive.

The global Android tablet market share fell below 50% for the first time in more than 10 years, and there are many reasons for this situation, which may be because the market has reached saturation, or it may be that everyone feels that the use value of tablets is not particularly high, and will choose other electronic products. However, there must be a road before the car reaches the mountain, although the share has declined, but the future development may be better and better. As long as the continuous innovation of technology can bring more new experiences to consumers, there will be a breakthrough in Suijian.

Manufacturers can work hard to develop new products during this time to gain the attention of consumers. Now the electronic products have entered almost thousands of households, both adults and children will have 1 2 electronic products. The use of tablets is relatively wide, children can use tablets to log in to various class apps when they go to school, and in some places, because of the epidemic, children must have to take classes at home, so the demand for tablets will also increase, but many parents have bought a large number of tablets before, so the sales from 2021 to 2022 are not particularly optimistic.

Adults can use a tablet to watch TV and watch movies, which is more convenient, the volume is not very large, and you can carry it in your bag. <>

The difference between the Android system and the iOS system is relatively large, if you let everyone choose, I believe most people will choose the latter, although it is more expensive, but it is more convenient to use, and the security skills are relatively high. A long time before the mountain clan, the Android system was generally suitable for the low-end market. But with the development of time, more and more manufacturers are going to the wrong path, they are not afraid of the iOS system, the ** of tablets is rising, so many people are stopped because of the high **.

Now there are more and more manufacturers of the Android system, so the number of customers is decreasing, and there are many manufacturers whose business is not as good as a year, so they will announce their closure if they can't hold on for too long, as long as they survive to the end, these manufacturers will become winners.

For manufacturers, the opportunity is that the tablet market is beginning to move towards high-end, and the challenge is that the core competitiveness of most manufacturers is insufficient.

The market share fell below 50%, and manufacturers need to speed up the creation of new models, find out the shortcomings of goods as soon as possible, update them, increase the pace of research and development of fast products, and also strengthen the publicity market.

The global Android tablet market share has fallen below 50% in the past decade, which indicates that the market has been saturated, and manufacturers may make mistakes in benchmarking the high-end market strategy of the forest hail market.

Although tablet computers are also electronic products that we need daily, and there are many families that will have such a device, but compared with mobile phones, the demand for tablets is still small, and most people who will buy tablets are needed for office, or for the entertainment of children at home. In this case, both sales volume and type of demand will be affected, and external factors will also contribute to market share**. <>

The Android tablet market is saturated

As we all know, since the outbreak of the epidemic, many students need to take online classes at home, so for families without computers, they need such a tablet, the market demand in the short term has triggered the vigorous production of manufacturers, and now most families have online class equipment, and now the epidemic has been well controlled, and most areas do not need online classes. In this case, the market will be saturated, and the market share of these over-produced tablets will be very high. In addition, even if students need to buy tablets, they may not all choose Android tablets, and if they don't have a bright light, they should forget that Apple also produces tablets, and many people also have the brand of green apple.

The high-end market strategy may have made a mistake

In the past few years, we will find that there are more and more manufacturers of tablet computers, and the tablet tablet ** is getting higher and higher. Most of the domestic cost-effective tablet PCs go to about 1000 to 6000, which means that many manufacturers produce products with high-end users. In such a situation, some ordinary people will not consider buying this equipment when they do not necessarily need it, even if their children need online classes, they will buy this sail through the second-hand market to use.

In this regard, Android tablets may make mistakes in benchmarking users, and there are not many people who really need high-end tablets.

This shows that the market for this brand of tablet PC is not particularly good, and now everyone basically uses mobile phones, and mobile phones are more functional.

This time ** means that the market for tablets is not very good,

This ** means that the current position of the Paihuai tablet is very embarrassing, because it is in the middle of the mobile phone and computer that everyone uses now, and the position is dispensable.

The global Android tablet market share fell below 50% for the first time in a decade, as everyone's desire to switch to electronic products became lower and lower due to the epidemic. If you can use it improvised, there is no need to buy a new one. Because it is not easy and easy for everyone to make money, and the epidemic is far from over, so everyone has started to save more money.

The emergence of the epidemic has provided more strength for the development of the tablet industry, as everyone needs to take online classes at home. If you use a mobile phone, the screen is very small, and parents are afraid that their children's eyes will be harmed, so they rush to order online. But this situation did not last long, because the tablet did not bring much convenience to everyone's life.

Many people may have seen some ** that will be pretended to be the main machine on the Internet, and they are attracted by the fancy copywriting in **. But when it actually reached their hands, they found that the experience was getting worse and worse, and many people even used the tablet to cover instant noodles. <>

The ** of a tablet is relatively high, and now various brands are beginning to pay attention to the tablet. Generally speaking, in order to sell their products, these brands will fight the best battles and choose to give some small gifts, but it is completely opposite to everyone's imagination. Because these brands have always wanted to send their products to the high-end market.

Many people like to buy iPad very much, and after making comparisons, everyone chooses to buy iPad Air or iPad Pro.

Android tablets started relatively late, and they can't compete with Apple for the time being. Although they have always used the office as a selling point of the tablet, there are not many occasions where they actually use it. Moreover, the tablet is relatively heavy, so everyone will feel very tired when holding it in their hands.

You can often see the posts of ** tablets on some second-hand platforms, most of them have completed graduate school or bought them blindly, so they want to get back to their roots. This series of events is also a reminder to be sensible when buying any product.

Since the launch of the tablet, Android tablets have occupied half of the global tablet market for many years due to their high cost performance, resourceful app store support, and better adaptability. However, the global Android tablet market share has fallen below 50% for the first time in a decade. It stands to reason that as the Android system becomes more mature and the system becomes more and more smooth, its share should continue to grow, but what are the factors that led to such a result?

One of the most important reasons is that the market for tablets is no longer as big as it used to be, and more and more consumers don't even think of it as an electronic product to consider buying in the future. This is due to the fact that the tablet is too frivolous and takes up too much space to be portable. With the fierce competition in the mobile phone market, it has almost been able to replace the use of tablet computers; And even if it is necessary for work, it can be done on the computer.

After many people realize that the tablet is only a larger device at best, they give up buying, and the Android tablet, which is known for its cost performance, is more difficult to meet the needs of working users than the iPad, and its market share will naturally decline.

There is also a very important reason, that is, the current Android tablet is no longer so cheap, with the improvement of hardware and software, many brands of flagship models have approached the iPad Pro**. Although the main factor in this price increase is the improvement of hardware and configuration, many consumers directly dispel the idea of buying an Android tablet after seeing this**, and directly turn to buy an iPad. Once there are more such people, the market share of Android tablets is basically a "certainty".

You know, due to the blind impact of many Android tablet manufacturers, the first time that Android tablets are becoming more and more expensive, which naturally makes consumers a little unacceptable, and the ecosystem of Android tablets is very general, which leads to consumers being reluctant to buy Android tablets that are not cost-effective in their opinion.

This is due to the impact of the epidemic, coupled with the impact of the war, and also by the impact of mobile phones, so it will lead to lower and lower sales.

The blind high-end of tablets is one of the reasons for the sales of ** Xiaomi because of the downturn in the tablet market, as well as the impact of the global epidemic.

Recently, the statistical agency Counterpoint Research released the tablet shipment list for the Q1 quarter of 2021, and it was found that Apple ranked first with a share of 37%, followed by Samsung (20%), Lenovo (9%), etc., and Huawei fell from 11% share last year to 5%, perhaps due to the lack of chips.

Among Apple's iPads, the most popular and best-selling is the iPad 8, accounting for 56% of shipments, which is also Apple's cheapest tablet product at present, while the iPad Air 4 with A14 processor accounts for 19% of shipments, iPad Pro accounts for 18%, and the remaining 7% is contributed by iPad mini.

iPad 8 is equipped with A12 processor, using non-full screen design, the price is 2499 yuan, considering that many users' demand for iPad is just to watch wanton dramas, play games, so the performance is good, and it is not surprising that the lower price of iPad 8 can sell well. It is reported that iPad 9 will be launched in the second half of the year, maintaining a price of 2499 yuan, the processor may be upgraded to A13 14, and the design language of full screen + side fingerprint is adopted, I believe it will be another explosive model! Are you using an iPad?

Which one is used? Feel free to leave your comments.