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Decathlon's things are not expensive, physical stores are also cheap, relatively, the quality is not bad, and the gap between big brands such as Adinac is still very large, the level of copycats, but the advantage is that the cost performance is too high, Adinike can buy three or four Decathlon pieces, and you can't feel distressed if you wear it out.
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He will tell you that the purchase channels are different, the factory tail goods, the original import order and so on. It's hard to say whether it's true or not, it depends on your luck. If you are **, pay more attention to the reputation of the store and look at the evaluation of past transactions.
I shop a lot online, and it's a mixed bag. Remember that you get what you pay for, and don't be cheap.
ps: I don't agree with the upstairs, there are a lot of fakes and rotten goods in ****.
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Decathlon stuff other products do not know, but clothes and shoes this kind will not have fakes. There are many channels. Moreover, Decathlon is not a famous brand, a niche brand, it is updated quickly, it is discounted at every turn, and the profit is not high.
There is no need to imitate copycats, but there are more high-profit fakes like some Adidas Nike North Colombia. I have bought a lot of ** Decathlon, which is exactly the same as the physical store.
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If it's Decathlon in ****.
If you buy it, it is definitely not a fake, and if you buy it, it is not clear ---
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No, I'm not a professional I bought it for real.
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Usually** is the same, if there is a large-scale ** event such as Double 11, the official coupon on the Internet will be more favorable. Normally, Tmall***and the pricing of the store should be the same, but for:The tail judge guessed the goodsDiscount products Tmall*** and stores will have their own right to adjust the price, of course, Tmall*** will also have some activities that lead to ** and stores are different, but they are still the same.
Decathlon. Originally from France, it is a retailer of body-digging educational products, founded in 1976 by Michel Relec, and its first store opened in Enlos, a small village near Lille, France.
Decathlon entered China in 2003 and has 178 shopping malls in 46 cities across the country by 2021.
Provide chain sporting goods business and sports industry chain.
It has a rich line of private label products, and is divided into 20 different name brands according to different sports categories.
For beginners and professional athletes, Decathlon can provide sportswear, equipment and a variety of creative sports products, and its whole industry chain control model makes its products cost-effective. December 2018, World Brand Lab.
Released the "2018 Top 500 World Brands".
list, Decathlon ranked 484th.
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Seeing this question, I can't help but think of when I was a sophomore, I used to work at Decathlon in Shijiazhuang, when I was working in the Quechua department, and the deepest feeling I had at that time was the word cheap. It's not as good as Nike Adi's brand, but the quality of the clothes is still okay. The fleece jacket is in the quechua department, as long as, cheap and practical, windproof and warm, and very cost-effective.
Especially in the mountains, the temperature difference is large, so it is safer to have one. It's really 50 yuan, you can't buy it, you can't be fooled, you don't feel distressed if it's dirty, and you don't feel sad if it's broken.
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There's a Decathlon near my house, close enough to walk. As an after-dinner pastime, visiting Decathlon became my pleasure! Decathlon's socks!
The most recommended is really Decathlon's socks! Its socks are differentiated according to sports and belong to functional socks. They are extremely easy to choose, the material components and shape of the socks for each project are specially made for the project, I like the socks in the badminton area and hiking area the most, because in addition to sports, daily life is also extraordinarily suitable, sweat-absorbing and not smelly, very heel!
**A lot of ripped socks are really not as comfortable as Decathlon's, and they are cheaper.
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The first is socks, the second is a variety of undershirts, the third is running shoes, swimming equipment, entry-level mountaineering equipment,. More than ten years ago, I bought a mountaineering bag in Decathlon and it is still very strong and not broken, the quality of the sleeping bag is also good, the only drawback is that it is a little heavier, and it is definitely worth it to get started. It is very recommended for children's clothes, from one or two years old to teenagers, my daughter likes it very much, and the cost performance is high, and the children's clothes are not cheap and the quality is average, in Decathlon I think it is the most cost-effective.
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Decathlon's fleece jacket, which is called a good quality and inexpensive, wears a jacket in winter with a warm effect, no need to wear a woolen sweater, a huge cheap **, super washable quality, and the characteristics of drying overnight, do you still have a reason to refuse? It is especially suitable for the elderly to wear it in winter to protect against the cold! Come on, let's get ten pieces!
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Small backpack. Note that it's a small backpack of more than a dozen pieces! The color is bright and the size is small, especially suitable for walking the child's mother to the community to carry something. If it is a mountaineering bag, I suggest you buy a more professional brand, Decathlon's mountaineering bag is really average in addition to being cheap!
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Non-popular sports related products. There are many sports that most people rarely get involved in, but occasionally they can be used, such as diving, horseback riding, hunting, etc., since they rarely play once, and they don't want to spend a lot of money to buy professional equipment and sometimes don't know to buy **, Decathlon is your best choice, basically you can find a variety of sports-related products. And even the bottom-end models can meet the basic needs of this type of sport, such as Decathlon's cheapest ski suits, which will ensure that you don't get into the snow when you roll in the snow.
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A variety of blue products. Decathlon will identify the most competitive, cheapest, and largest production products of each free brand as blue products, and these products have attracted the attention of the entire company's employees from production to logistics to sales.
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Decathlon's ** bike, as far as I know, the more expensive the Decathlon bike, the more worth buying, because Decathlon sets a low profit value, you don't have such a cheap ** anywhere else!
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Badminton rackets, bow and arrow sets, sweatpants, golf equipment.
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Since I met Uniqlo, I feel that Uniqlo's fleece and sweatshirts are much better looking and better than Decathlon, ** to buy when Uniqlo is on sale, it is similar to Decathlon, but the fabric is indeed better and more beautiful than Decathlon. Of course, other jackets or other things are still bought by Di, and Uniqlo doesn't have them.
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The biggest feature of Decathlon is that it is large and complete, and it is very cost-effective. Because it is very cost-effective, the decoration of the store will be simpler, and the shopping environment is also very relaxed, purely optional, of course, you can find a salesperson if you have problems and needs. Personally, I think Decathlon needs to be found, and I can find good things that suit me.
Because Decathlon's products pay more attention to function, they lack some fashion sense in terms of style, color, etc., but if you look hard, you can definitely find something that suits you.
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**Items under 50 are worth buying. Now my sports gear and loungewear are all Decathlon.
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The sports class is very good, there are a lot of socks, and they are fully functional. I love his socks the most.
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Short-sleeved T-shirts, I buy 10 pieces of 8 pieces every year, mainly ** and one piece.
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Sun-protective clothing, beautiful and practical, dual-purpose, sunscreen in summer and warm in autumn!
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I like Decathlon's ski clothes very much, they are good and inexpensive, and they are highly recommended for ski lovers.
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I only went to Decathlon last night to replace an inflatable mattress I bought in April 17 with a new one because of air leakage, although the warranty was passed, but the clerk consulted the leader, and the leader said that this mattress would not be used several times a year, and he would change it.
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I bought shoes for my family once, gray mid-top casual shoes, the shoes are discounted, ** is 199 yuan, the shipping seems to be 12 yuan or 15 yuan, the shoes are not very good, and I have never bought Decathlon again.
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In 2013, I bought a T-shirt at Champagne Ludicathlon and still haven't thrown it away, because its size seems to be customized for me, and the quality is too good and it doesn't fade. Socks and shoes are also something I like.
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Running socks, skipping ropes, quick-drying clothes, fleece jackets, dumbbells, and his sports products are cheap and good.
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First of all, to be clear, Decathlon sells sports shoes, which are used for sports, from this point of view, Decathlon shoes are quite cost-effective, and the quality and durability are also very good. But if you wear it every day, it is very likely that there will be a small problem in the position after a long time of wearing, and the sneakers still have to be exercised, and overall it is still good.
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Decathlon's shoes are very good, the quality is also very good, and this brand focuses on the sneaker series, which is very durable, and now the sales in the Chinese market are also very good, many Chinese young people are very fond of it.
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Decathlon focuses on the sneaker series, first of all, it is cost-effective, and secondly, the shoes are very durable and of good quality.
And it is very popular with young people, and it is worth buying.
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The Decathlon brand is a sports brand, so the shoes are also sneakers, ** itself is not expensive, between 199-499, and this Decathlon brand often engages in preferential activities, so it is very cost-effective, as a sneaker, this brand is also very durable and wear-resistant. Very recommended.
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Decathlon shoes, the pricing is basically x49, x99, basically ......price reduction. For example, the ** of 249 sells and the one sells 99. This is a common rule.
Except for high-tops and sandals, most of Decathlon's other shoes are used in all seasons, and the characteristics of changing seasons are not so obvious. In particular, high-top models and warm models will enter the inventory clearance channel after the Spring Festival. Decathlon will have obvious and regular shoe replacement, which is generally gradually put on the shelves after the Spring Festival.
Running shoes naturally have new themes and fashion trends every year, and Decathlon Kalenji naturally keeps up with fashion, such as the new products of 16 years with a greater emphasis on lightness. As for newfeel, it is also almost a year to change. The quality is ok.
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Decathlon belongs to the mid-range brand.
Decathlon is a whole industry chain company integrating production, design, R&D, brand, retail and logistics, and at the same time masters both ends of the first and retail, and is an out-and-out "traditional" enterprise. Because such an enterprise is large-scale, the corresponding organization and management are also difficult, and it is not easy to operate, but the performance is growing steadily, which is commendable.
Due to the impact of e-commerce, physical stores are not having a good time, and giants like Walmart are no longer new under the sun when they close stores and lay off employees in China. So how did Decathlon maintain its performance growth despite the contrarian trend?
Since it is against the trend, if you want to be alone in the case of an unsatisfactory environment, you must have a special way. Decathlon has several unconventional practices in retail that are worth noting.
Decathlon currently has 204 stores in China, and the number is still increasing, these stores are basically far away from large commercial centers (there are also a few shopping mall stores, with an area of about 1,500 square meters), with an average store area of about 4,000 square meters, equipped with free basketball courts, football fields, parking and related supporting facilities, and must set aside about 15% of the indoor usable area for customers to experience.
In order to reduce costs, Decathlon generally adopts the developer's cooperative leasing and land purchase and self-construction model, with leasing accounting for the vast majority, and Decathlon will choose to sign a long-term contract, which is 20 years at a time. Due to the high cost of land in China, the proportion of self-built stores currently accounts for only 13% of all stores in China.
In the past, the location of physical stores was selected in the best location. Because every inch of land is expensive, it is impossible to leave a lot of space for consumers. Go to the specialty stores in the shopping mall, the display of goods is full, in anticipation of more purchase opportunities to achieve higher efficiency.
Decathlon has done everything it takes to establish itself as a family weekend destination. Their stores are generally required to be equipped with free basketball courts, soccer fields, parking and related facilities. Approximately 15% of the indoor usable area must be set aside for the customer experience.
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Decathlon belongs to the mid-to-high-end brand.
When it comes to Decathlon, it is indeed very different from many sporting goods brands.
Not only is it scary, but the store is big, and it doesn't ask for endorsements or advertising. On top of that, everything inside Decathlon is surprisingly cheap.
This cheapness is different from the kind of knockoffs on the Internet, Decathlon's cheapness is the kind that allows you to buy a product at a low price, and then go back to use it and feel that the quality is acceptable, which can be called the Uniqlo in the sports world.
Decathlon was originally a French brand. However, after the expansion, the quality inspection standards of the products are still implemented in accordance with the standards of the European Union.
The European standard is one of the strictest in the world, which gives a strong sense of security and is why many beginners prefer Decathlon: at this price range, you know it's not going to be much better, but you also know it's not going to be any worse.
The highly vertical ** chain and the development of a large number of private brands ensure that it can control the cost in the manufacturing process to the most reasonable range. That is to say, after I purchase raw materials around the world, I design, process and sell them by myself, so that there is no middleman to make the difference.
Another point is that most of Decathlon's products have no outer packaging.
Many people feel unbearable about this, but if you recall the sky-high price of mooncakes, it is not difficult to find: what is the packaging? It's all money!
Not only that, but Decathlon almost never advertises. If you look at a big sports brand, you will invite many well-known sports stars to endorse, or sponsor sponsorship competitions and advertise or something to enhance the brand. Campaigns require a lot of money, and these costs are ultimately taken from consumers.
Decathlon's non-advertising behavior finally achieved the goal of reducing the price by cutting publicity costs.
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