What is the relationship between Jingde and Guihexiang?

Jingde and Guihexiang are both brand trademarks of Jingde Porcelain.

Jingde Porcelain Co., Ltd. owns several major brands such as "Jingde" and "Guihexiang", including a series of high-end ceramic works such as tea ware, wine utensils, porcelain panel paintings, ornaments, etc., integrating classical and modern styles, and has become the favored object of the majority of porcelain lovers and the hot spot of continuous attention in the cultural field.

Guihexiang is one of the brands of Jingde porcelain industry, the founder of Mr. Chen Jiangping, because of the deep love for Chinese classical tea ware, came to Jingdezhen, the porcelain capital of China, in the early years, traveled all over the porcelain capital and its surroundings, looking for the best porcelain minerals, recruiting skilled craftsmen. The first batch of handmade tea ware in Jingdezhen is not only the origin of "Guihexiang" tea ware.

"Guihexiang" was only an unknown small handicraft workshop in Jingdezhen at the beginning, mainly producing blue and white, blue and white exquisite, pastel, and various color glazed tea sets. Later, it was covered by the "Jingde" company specializing in the business of porcelain tea sets. During this period, "Guihexiang" made a lot of high-end handmade tea sets for "Jingde", and occasionally made some imitations of ancient porcelain in the Ming and Qing dynasties.

The works of this period are delicate, the glaze is uniform, the painting is fine, the shape is simple, the bottom stroke is neat, the handwriting is deep, and the hair color is also pure. Due to the fact that it was mainly OEM, "Guihexiang" during this period had almost no own brand, only the "Jingde" model. Therefore, it is called the OEM period when the old hall master was in charge.

With the operation of the market, the handmade tea sets made by "Guihexiang" have gradually been accepted by the market. Seeing the success of "Jingde", the independent brand awareness of "Guihexiang" began to awaken. They began to make handmade tea utensils on the bottom, plus the "Gui and Xiang" style, but due to the close strategic cooperation with "Jingde", and had to be marked with "Jingde" in front, this period of the works of the style of "Jing De Gui and Xiang".

This desire to express oneself is clearly out of place. During this period, the young hall master Zou Jun began to rise, and due to the enlightenment of his own brand, he began the initial period of succession by the young hall master.

With the continuous development of the tea industry, the market demand for tea sets requires more brands to participate in the competition. The Jing porcelain tea set represented by "Jingde", although it has been sought after by tea customers, is no longer a lone show, among which the handmade tea set of "Gui Hexiang" began to sell well. "Guihexiang" has stepped out of the "Jingde" greenhouse and began to participate in the competition in the tea set market.

At that time, in addition to continuing to produce some high-end handmade tea sets for "Jingde", "Guihexiang" mainly focused on making tea sets independently. In 2005, "Gui and Xiang" marked the tea set with the six-character year and Tangkou of "Yi Younian Gui and Xiang".

With the continuous improvement of popularity, "Guihexiang" has gained a firm foothold in the market. Due to the marked chronological model, in this way, it is necessary to be more aware every year, which makes the bottom model become varied, which is not conducive to the promotion and identification of its brand. In order to better implement its brand strategy, it is necessary to unify the style.

Therefore, "Guihexiang" no longer uses the previous chronological model, but instead uses the "Jingdeyao Guihexiang" six-character Tangkou section and the "Guihexiang system" four-character Tangkou paragraph, and also uses the eight-character model of "Jingdeyao Guihexiang Collection". In the variety and shape of the instrument has been greatly enriched, the quality is even more excellence, the development of "Guihexiang" gradually matured, and the brand was finally accepted by the market.

Jingde and Guihexiang are both brand trademarks of Jingde Porcelain.