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There is some truth to this. E-commerce is just a way of trading, which has changed the form of transactions, but it is inseparable from the support of industry, and there is no e-commerce if there is no product. It is also inseparable from the countryside, where the market is.
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He is very right, because now it is industry and the countryside that can make the economy develop faster.
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I very much agree with Jack Ma's point of view, because I myself was born in a rural area, and the industry is not perfect, so there are still many opportunities.
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There is more and more room for rural land appreciation, and there are industry insiders**: China's urbanization and agricultural modernization contain a market value of 200 trillion yuan, which is equivalent to China's annual growth, which is a huge business opportunity!
Jack Ma: There are many business opportunities in rural areas.
What is the most rural one? Resource.
1. Population resources. The rural population base is large, and where there are people, there is demand, and where there is demand, there is a market.
2. Raw material resources. The countryside feeds the food of the whole country, but the farmers themselves do not promote their products, so rural e-commerce is also a big piece of the pie.
3. Future resources. Rural development has unlimited possibilities, and at the same time, it requires all kinds of funds and opportunities, and there will inevitably be a return on investment.
4. Word-of-mouth (advertising) resources. Farmers are emotional, and whoever can help them get rich must be grateful, which has a huge impact on the reputation of the enterprise.
So what exactly should be done?
First, large-scale planting.
Large-scale planting, maximizing benefits.
2. Planting cash crops.
Cash crops are crops with relatively high unit prices, such as onions, garlic, and ginger, which have relatively high unit prices.
3. Large-scale farming.
Breeding requires a lot of professional skills, such as vision, breeding technology, disease technology, hard-working quality, etc.
Fourth, special breeding.
Special farming is characterized by small market demand, but high unit price. For example, some special breeding: grasshoppers, snakes, peacocks, ostriches, etc.
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China's rural population is still very large, and some people have businesses. You see that there are rural areas in many rural areas, and the establishment of rural areas is that Ma Yun is convenient for rural people to shop and promote rural products. I think Jack Ma attaches great importance to rural e-commerce and is very discerning.
Jack Ma's success today is inseparable from his unique vision.
Ma Yun attaches great importance to rural e-commerce because there is a large population in rural areas, and there are many agricultural products that can be sold in rural areas. We all know that the peasants are in the low-income class, and most of the peasants do not have a high level of knowledge, and they are all hard-working croppers. However, with the development of the e-commerce economy, many rural people also have a certain understanding of e-commerce.
And Ma Yun also set his sights on the countryside, helping farmers sell their agricultural products.
In general, Jack Ma attaches great importance to rural e-commerce because rural areas are still a new field that has not yet been fully explored. What Jack Ma opened was just a platform, a platform for online merchants to sell things. As for rural online merchants selling agricultural products, Ma Yun does not make money directly.
Where Jack Ma makes money is the through train in the online business platform, the marketing tools inside, and the activities in it need to be charged.
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First of all, it should be clear that Ma Yun's Alibaba Group made its fortune by doing e-commerce, and ** and Tmall and Alibaba** are doing better, but Alibaba Group is not only an e-commerce business, but also includes Alibaba cloud computing, artificial intelligence, food delivery, mobile payment, finance and many other industries.
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1, agricultural standardization China's agricultural products are still in a relatively low-level cultivation mode, production efficiency is still very low, and now as the country is getting stronger and stronger, gradually from the commodity capital input side to the output side, various industries need to be upgraded, of which agricultural products are the top priority, and now the national policy of the integration of the three industries is also around this proposition. Even the changes in agricultural hukou circulating on the Internet revolve around the upgrading of cultivated land.
2. Rural consumption The consumption potential of the rural market has not yet been released, and it has become the entry point for major e-commerce and the second echelon of e-commerce to overtake in the corner.
3. Idle Labor Idle labor force in rural areas needs to be used urgently, which is a super large social resource under the disappearance of the current demographic dividend.
Therefore, to sum up, Ma Yun is not interested in rural e-commerce, but from policy to market staking to multi-latitude strategic planning for social and people's livelihood.
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1. E-commerce is fiercely competitive in the city, JD.com, Suning Tesco, and Gome are all losing money to win the market, and it is almost impossible for Ali to expand its share. At this time, turning to the rural market with relatively little pressure is a blue ocean strategy for Alibaba.
2. The cultural level of the rural people is constantly improving. Now there are many elderly and children in the countryside who do not know how to shop online, but in the near future, with the improvement of the level of rural urbanization, the corresponding consumption level will also increase. This reminds me of Meituan's strategy a few years ago, when the major **** was stumbling in the first-tier cities, Meituan made efforts in the third- and fourth-tier cities, which had high profit margins and became Meituan's big rear.
When the thousands of regiments are almost dead, Meituan will come back to harvest. It is because of this that it is what it is today. Ali's layout is based on long-term considerations.
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