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Hello: Market Analysis:
The market positioning of Red Mocha specialty coffee is clearly segmented. At present, most coffee shops in mainland China are business coffee shops, mainly for business negotiations, couple dating, chess and card leisure, and the per capita consumption value is high, the time period is long, and the age is on the older side. The red mocha is mainly based on casual coffee, and the main body is created"The third space for urban living"The consumer group is 18-35 years old white-collar fashion young people, this consumer group pays attention to enjoyment, leisure, advocating knowledge, respecting human nature and rich in petty bourgeoisie, but this part of the people's consumption power is not very strong, but the base is huge, accounting for 30% of the population in China, and will increase year by year.
On this basis, it is particularly important to open affordable and convenience stores to satisfy the coffee dreams of a large number of young and fashionable people. Analysis of the General Environment 1. Development of the Socio-economic Environment China's economy has maintained sustained growth of more than 8 percent in three years China's development in the past 30 years has reached the achievements of Europe and the United States for several hundred years. The transformation of consumer products from shortage to surplus China's economy has gradually transitioned from a planned economy to a market economy China's economy is speeding up on a high-speed rotating economic express train, driving the rhythm of life of the entire Chinese people to ups and downs; The external environment of freedom, competition and change has impacted the traditional way of life of the Chinese.
Analysis: At present, China's economic development rate is rising, and many areas have the conditions to open stores, but the key is to see what kind of location it is open in, which plays a decisive role.
The investment in opening a coffee shop includes the following:
1.Storefront rental.
Finding a storefront with a good location and a reasonable rent is a prerequisite for opening a store.
2.Renovation costs.
The cost of decoration depends on the size of the store and the grade of decoration.
3.Labor wages.
The salary rate of employees is based on the local salary standard, and the number of employees is calculated according to the need, and the cost of this area will increase for small stores with fewer people and larger stores.
4.Utilities.
This item is an essential part of daily expenses and is generally included in the cost.
The key is that you learn more about this and go on your own field trips.
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It is particularly important to open affordable convenience stores to satisfy the coffee dreams of the huge young and fashionable people.
Contextual analysis.
1. The development of the socio-economic environment.
2. Differentiation of consumer groups.
3. Different living conditions.
I've drunk red mocha coffee before and it feels good, go try it, it will help you
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How about coffee franchise mainly depends on the franchisee's service, how long it has been done, and the product.
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Dear friends will be happy to answer for you:
Franchise conditions. l. Love coffee culture and have a strong interest in coffee;
2. Have certain business experience (coffee shop experience is preferred), have a strong sense of professionalism, responsibility and desire to pursue corporate success;
3. Recognition"Grinding time"corporate culture, recognized"Grinding time"Business philosophy and management model, including: trade name, brand, logo, management, image, service;
4. Maintenance"Grinding time"Trademark brand reputation, guarantee is wrong"Grinding time"trademark infringement;
5. Have legal procedures and suitable business premises;
6. Have the corresponding necessary property conditions and financial capacity;
7. Have a sincere and cooperative attitude to ensure the coordination of local relations with foreign parties in the process of operation;
8. Be able to pay the franchise fee and trademark number usage fee in strict accordance with the agreement;
9. Acceptable"Grinding time"Unified management of the franchise system.
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At present, there are still many coffee brands, if you really don't know how to choose, you can see whether its classification is business or casual, I personally think that like Starbucks type - grinding time is in line with the taste of Chinese, leisure is also the trend of coffee.
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Variety! What you said upstairs makes sense, Wanda sees it here!
Quite a lot of guests! Drink it once and it tastes good!
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Within 200,000.
The funds for opening a coffee shop are generally within 200,000 yuan, how did you get it, let's calculate it first. First of all, the decoration of our store should be 50,000 yuan, and the rent should be about 40,000 yuan, and then add the tools we bought, such as tables and chairs, which should add up to 30,000 yuan.
1.Relieves constipation: Coffee contains niacin, vitamin B, free fatty acids and other ingredients, which can speed up metabolism, promote digestion and fat decomposition, thereby helping to relieve constipation.
2.Improvement**: Coffee has antioxidants in it, which helps to metabolize and can delay aging.
3.**: Coffee contains magnesium, potassium and other elements, which are conducive to the regulation of blood sugar by insulin, help burn fat, and play a leading role.
4.Relieves fatigue: The high level of coffee in coffee can excite the human body, relieve fatigue and improve brain function.
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