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How does Starbucks join the restaurant? Starbucks has a well-known brand influence in the field of coffee beverages, and is loved and respected by customers and friends. Its brand strength is strong, and its headquarters is determined to build a well-known brand in China's catering and coffee chain industry.
Starbucks joining conditions and how much it costs.
Starbucks has a strong headquarters, opening up a new field of professional and high-quality coffee beverages, coffee beans and pastry characteristics, and setting up a new banner in the coffee chain industry. Starbucks Headquarters has introduced a team of talents in the coffee beverage industry to create high-quality coffee beverage products, and has always led the trend of professional and quality coffee beverages.
It is possible to invest in a Starbucks coffee shop, and the head office offers investors to operate a Starbucks coffee shop in a joint venture, or a local company directly authorized by the head office to open a Starbucks store. However, the Starbucks Coffee Headquarters adheres to the development path of directly operated stores, and the Starbucks Franchise Headquarters currently only sets up directly operated stores and does not participate in individual franchises. If you want to know more about the conditions and fees of Starbucks joining, please feel free to consult the customer service staff.
The Starbucks brand is at the forefront of the development of the coffee chain industry, creating a strong franchise platform for investors in the field of coffee beverages, and becoming a coffee beverage project followed by many investors. Starbucks has covered most of the country, coffee stores throughout the country's large and medium-sized cities, has become a coffee beverage brand that investors talk about a lot, choose Starbucks coffee project, the future coffee beverage market space is unlimited.
Starbucks provides investors with a scientific and mature operation model, allowing them to enjoy the coffee beverage brand resources provided by the headquarters, regular coffee drinks, coffee beans and pastry marketing training, etc., so that investors who choose this coffee beverage project can start a business without worry.
Starbucks Coffee Headquarters will wholeheartedly provide entrepreneurs with satisfactory coffee beverage project cooperation methods, so that more entrepreneurs who are interested in developing coffee beverage business can achieve success. Starbucks Coffee Headquarters has good experience in the construction and operation of coffee beverage channels, helping partners to provide a promising way to replicate the experience of coffee beverage projects.
Starbucks has a high reputation in the coffee beverage market, creating an ideal atmosphere for entrepreneurs to invest in coffee beverage projects. The Starbucks project is to serve the majority of investors who are interested in the development of coffee beverage business, from professional coffee beverage products to unique coffee bean brand management, to careful pastry brand maintenance, all of which put forward relatively high requirements for the quality of coffee.
For investors, after reading the above introduction to the Starbucks franchise conditions and fees, I believe that investors must be more aware of this coffee beverage project. Now is a good time to choose a coffee beverage franchise program, Starbucks offers investors an opportunity to enter the coffee beverage market, this coffee beverage brand is worthy of your trust. Starbucks Coffee Brand, we look forward to your joining.
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After the economic crisis in 08, Starbucks adjusted its strategy and changed all to direct sales and no longer joined.
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The Starbucks franchise fee is generally about 300,000. Starbucks joining conditions:
1. Investors should be ambitious, have good conduct and sufficient start-up capital.
2. Franchisees should recognize Starbucks' business model.
And embrace its corporate culture.
3. Investors need to have a sense of abiding by laws and regulations, and there can be no illegal operations in the process of opening a store.
4. Entrepreneurs should have good morals and a certain sense of service.
Have a certain affinity.
5. Starbucks investors should recognize Starbucks' business model and accept the event planning plan provided by the headquarters.
The Starbucks Coffee Company was founded in 1971 and is headquartered in Washington State, USA.
Seattle, a world-class specialty coffee roaster and retailer with more than 32,000 stores in 82 markets and more than 32,000 stores in Seattle, is committed to ethically sourcing and roasting the world's highest quality Arabica coffee.
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Starbucks can be said to be the most influential chain brand in China, especially among young people. At present, going to Starbucks is a trend, and Starbucks is even more difficult to find every day in first-tier cities. Therefore, Starbucks has become an ideal project for investors with a certain amount of capital who want to open a store.
So, how do you open a Starbucks? How do I apply for a Starbucks store opportunity? If you have some financial strength, then you can get a look at how Starbucks works together.
Starbucks Coffee Franchise Application Form.
Starbucks currently offers ways to open a store:
As of this year, Starbucks has 1,000 stores nationwide, all over the country. 70% of Starbucks stores operate in various places in the form of franchises, and 30% of the stores are directly operated by the company. Therefore, it is possible to join and cooperate at present.
If you have certain financial strength, have a certain understanding of Starbucks, and can manage the store in accordance with the operating standards of Starbucks headquarters, then you can apply to open a store in accordance with the Starbucks franchise process.
Starbucks Franchise Application Process:
1. Problem consultation, first figure out what you want to know about Starbucks store opening, and then investigate.
2. For detailed investigation, you can go to the Starbucks headquarters to inspect the detailed cooperation situation to ensure that you can rest assured.
3. Detailed discussion of cooperation, you can understand the details of cooperation with the investment personnel of Starbucks headquarters face-to-face, and reach a cooperative relationship if you are satisfied.
4. After becoming an official Starbucks franchisee, the next step is the preparation process for your Starbucks franchise store.
Starbucks Coffee official website.
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1. How much does it cost to open a Starbucks?
First of all, Starbucks has very strict requirements for the location selection of all stores, and the core business district and the largest number of stores are the basic requirements. In order to reflect the quality and grade of Starbucks, Starbucks stores are generally located in high-end commercial buildings and business districts. And the minimum area of the store will not be less than 100 square meters, so in terms of store rent, the annual expenditure is usually not less than 100,000 yuan.
Moreover, Starbucks wants to give consumers a high-end brand image, as a high-end business coffee brand, a single product sold in the store needs to be close to 30 yuan. Therefore, the decoration of the store must also keep up with the high-end products. The decoration style of all Starbucks stores is to show a sense of elegance and luxury, and to achieve such a decoration effect, the cost is generally 15-200,000 yuan.
After the store is renovated, it is definitely necessary to buy equipment. Starbucks' coffee equipment is high-end and professional for sure. And Starbucks not only has coffee equipment, but also purchases some other equipment to provide consumers with other food for consumers to consume, so there must be tableware and kitchenware equipment, as well as air conditioning, tables, chairs and displays in the store, etc., with a total cost of no less than 400,000 yuan.
Since Starbucks is a high-end consumption catering establishment, the service is also more professional and formalized, so a Starbucks store needs to be more comprehensive structure such as management and executive level, so Starbucks stores need at least 8 people, so the staff salary needs to be at least about 40,000 yuan per month. For such a high-quality catering consumption place, it is more conducive to maintaining the popularity and influence of the brand in the market during the opening publicity and operation, and the role of advertising is very important. The cost of publicity in the store is generally about 10,000 yuan per month.
Even if everything in the store is in place, it is still necessary to prepare a certain amount of liquidity, and generally speaking, Starbucks stores need to prepare at least 100,000 yuan of working capital to maintain the normal operation of the store. Therefore, investing in a Starbucks generally requires about 100-1.6 million yuan. The specific franchise fee for joining Starbucks franchisees also needs to go to the relevant ** or call customer service to inquire more accurately.
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Hello, all Starbucks stores in China are directly operated, which means that if a place wants to open a Starbucks, it must be funded by the head office after the inspection of the Starbucks head office, and does not accept the franchise operation of individuals or enterprises. Hope to adopt.
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Directly operated stores, even if there is no 5 million franchises, they can't get down.
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【Starbucks Franchise Application Form】Starbucks is famous for its coffee, which can make high-consumption customers feel highly dependent, which cannot underestimate its high-quality coffee raw materials. Starbucks has a wide variety of varieties and strives to bring people pure coffee. In terms of production, there are also strict requirements, such as Starbucks' main product latte to boil milk to at least 150 degrees Fahrenheit.
With the change of the times, the product structure has changed, and tea, pastries, etc. have begun to increase, and the products have entered diversification, but the brand image has not decreased. Starbucks has been growing as a chain and currently has more than 8,000 plus stores in North America, Latin America, Europe, the Middle East and the Pacific Coast. The company is committed to providing quality coffee to the public and"The Starbucks Experience"At the same time, we strive to operate our business partners in a social, environmental and economic way.
1.Young people in the city, population mobility brings business opportunities;
2.Some students and middle-aged people: they have a certain understanding of the Starbucks brand, but they are still taking a wait-and-see attitude based on certain factors such as financial ability and preferences;
3.The student population is more enthusiastic about the Starbucks brand, but does not have high spending power, and at the same time has a preference for other brands, and is in the exploration stage.
4.Young white-collar workers, this kind of people are very loyal to the Starbucks brand, and they usually like to chat and talk about things at Starbucks, and this behavior has formed a trend.
5.Middle-aged white-collar workers, this group of people have high brand loyalty to Starbucks, but as they get older, there is a trend to shift the direction of consumption.
1. Store image: Starbucks provides a full set of domestic and foreign brand images and has a number of registered trademarks;
2. Image consultant: It has a special brand image consultant and design to support the domestic and foreign development of the brand image.
3. Store design: provide full-time design and store image planning, and assist and prepare for the establishment of franchise stores;
4. Management mode: Starbucks provides a full set of operation and management systems, and standardizes domestic and foreign brand image management;
5. Advertising: provide hand market information and support for the overall image of the brand;
It has an independent legal personality and requires corporatized operation;
Have a strong brand awareness and development vision;
Have a good business reputation, not afraid of hardship, not afraid of tiredness;
Have the willingness to cooperate and the ability to participate in operation and management;
Have a certain economic strength;
Highly agree with Starbucks' marketing philosophy, and are willing to grow rapidly and achieve a win-win situation with Starbucks;
2. Field visit: Investors go to the headquarters for project inspection and business exchanges with the headquarters staff.
4. Sign the contract: both parties confirm that there is no dispute over the results of the inspection and formally sign the contract.
6. Headquarters training: The headquarters arranges investors to conduct technical training, and the authorized bronze medal will be issued after the training is qualified.
7. Store decoration: the headquarters provides decoration guidance and design guidance for franchisees.
8. Opening: The headquarters continues to pay attention to the operation of the franchisee, and gives business guidance and help.
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Starbucks' franchise fee is one or two million, as long as it depends on the place and area.
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It's about 4 million yuan.
First of all, the local Starbucks company chooses according to the characteristics of each region.
Shop; These choices mainly come from three aspects, the company's own search, the introduction of intermediaries, and the major real estate companies will consider taking the initiative to introduce while building business buildings.
Starbucks is here to create the environment. "In Shanghai, the ratio of these three options is about 1:1:2. ”
The second stage is:
Audits at headquarters. Generally speaking, Starbucks'.
Chinese companies will store fronts.
The information is sent to the Asia Pacific headquarters for assistance in the assessment. Starbucks.
Globally, there are some standardized data and** that can be used as the main criteria for measuring a storefront. These standardized data are often analyzed from the database established by the store selection data in various places.
In fact, the importance of the audit phase is not very prominent, and the main decision is still in the hands of the local company. If you just wait for the APAC assessment to end, it's likely.
Because of time. And miss out on business opportunities.
Starbucks is the world's leading specialty coffee company.
Retailers, bakers, and Starbucks brand owners. Starbucks joined.
Its retail products include more than 30 of the world's top products.
Coffee beans, handmade.
Espresso. and a variety of hot and cold coffees.
Drinks, fresh.
Delicious assortment.
Pastry food as well as a rich variety.
Coffee machine, coffee cups, etc.
Commodity. In addition, Starbucks joined through a joint venture.
Partner manufactures and sells bottles.
Frappuccino coffee drinks, ice shake double espresso and.
Ice cream, through marketing and.
Distribution Agreements. in retail stores.
Manufactured and sold in convenient places.
Starbucks coffee and cream.
liqueur, and continue to expand new products and brands such as Taishu tea and Starbucks** discs.
Starbucks joined.
Very popular among students and urban white-collar workers in the United States and Canada. In addition to coffee, Starbucks affiliates also offer things like tea (hot or iced), pies, cakes, etc. Some Starbucks stores are even located.
Supermarkets, bookstores.
Such a local.
in stores (Starbucks does not operate these supermarkets or bookstores). In general, Starbucks.
The ** of the franchise store will not be higher than that of other competitors.
In addition to coffee beans, beverages and food, Starbucks franchises also:
Customers are offered a wide variety of exquisite products and.
Gift. The range of products ranges from various coffee brewing utensils to various types of coffee cups to exquisite ones.
Another strategy for Starbucks to franchise to enhance the brand is adoption.
Brand Alliance. Rapidly expand the brand advantage, in the process of development to find the ability to improve themselves.
Brand equity. strategic partners.
Expand sales channels.
Forge alliances with strong partners and expand.
Marketing Network.
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