What is the market prospect of the fresh food store, and what the fresh food store mainly sells

Look at the balance sheet, look at the profit, etc. Let's go to this company first and look at its statements. Look at the profit, to look at its sales revenue.

For example, what is the percentage of profits. From the size of the gross profit, you can know how the purchasers of a company are.

If the ratio of gross profit to sales is large, it means that it is cheap. From the dividends, it can be seen whether the company focuses on investment or short-term profits. The company's ability to repay others can be seen from the ratio of working capital to current liabilities.

If it is too low, it can show that the company's management is not efficient, and if it is too high, it means that the company is not good at investment.

In other aspects, you can look at the company's management to understand his background, assess his abilities, and whether he is suitable for the company. Or from past performance, and then look at how the company's loans are. If there are too many, there is a risk, or a lack of confidence.

Dividing net profit by sales can tell you how to manage the company's consumption in other areas, such as utilities, office supplies, etc. If the result is relatively high, it means that the company is saving and the management is orderly, if it is relatively low, it means that the company's efficiency is not high. Finally, compare the company's performance every year, if it is a significant increase, it can indicate that the company's direction is correct.

Fresh food is indispensable as a necessity in people's daily life. The market prospect of fresh food stores is still very good, especially under the epidemic, many people will choose to stock up, even if the community is closed one day, they will not be able to buy fresh fruits and vegetables. Affected by the epidemic, many people like to buy fresh food through online apps, and the market development prospects of unmanned intelligent fresh cabinets are also relatively good.

Because during the epidemic, many people will choose to store fresh fruits and vegetables in unmanned intelligent fresh cabinets, and go downstairs in the community to pick them up to reduce personal contact.

The most representative of the pro-fresh supermarket refers to the "three fresh products", that is, fruits and vegetables, meat, aquatic products and so on. Fresh food is a part of the supermarket, it mainly refers to bulk goods, fresh supermarkets mainly sell commodity categories: packaged food, seafood, groceries, meat and poultry, baking, processed cooked food, as well as beverages, alcohol, coffee and tea, nutritional supplements, vitamins, body care, educational products such as books, flower supplies, pet supplies and household products, etc.

There are two types of fresh supermarkets: small community supermarkets and large and medium-sized life supermarkets.

Major brands in the fresh e-commerce industry:Daily Youxian (MF), Dingdong Grocery (DDL), Huaying Agriculture (002321), Jinzi Ham (002515), Bright Real Estate (600708), Suning Later (002024).

Dingdong grocery fulfillment rate, revenue and net profit data of representative enterprises in the industry.

The heavy asset model of fresh pre-position has led to continuous tension in the capital chain of enterprises

The fresh pre-warehouse mode is mainly a two-level distributed warehousing system of "urban sorting center + community pre-warehouse". Each front warehouse is a small and medium-sized warehousing and distribution center, and the headquarters only needs to supply the front warehouse. After the consumer places an order, the goods are shipped from the nearby front warehouse, which can be delivered within hours.

The pre-warehouse mode of online ordering and offline instant delivery greatly improves the distribution efficiency, reduces the loss of fresh goods, and improves the consumer experience to meet the needs of consumers for fast and immediate fresh purchases.

The biggest difference between the fresh front warehouse model and other fresh e-commerce models is that it sets up a front warehouse with an area of about 100 around the residential area. Operations and links such as front-end warehouse transfer, rent (warehouse), packaging (warehouse management), and distribution (riders) constitute high fulfillment expenses, resulting in continuous tension in the capital chain of the fresh e-commerce platform in the front-end warehouse model. Taking Dingdong Grocery as an example, in the three years from 2018 to 2021, the fulfillment fee rates of Dingdong Grocery were respectively.

Dingdong's fulfillment fees after listing have increased slightly, but the overall performance fee is relatively stable. However, this also confirms that the business growth of fresh pre-warehouse cannot bring about a reduction in fulfillment costs.

Representatives of the industry are facing continuous losses

The value of the fresh food industry is generally low, the gross profit margin is also low, and the performance cost of the front warehouse is too high, which eventually leads to the continuous loss of Dingdong Grocery and Daily Youxian. Judging from the financial report data, the annual revenue of Daily Youxian and Dingdong Grocery is growing, but the net loss is also growing. The continuous growth of the platform business has not produced a large-scale effect, and it has not stopped losing money, but the bigger it is, the more it loses.

Is there still a chance for fresh front storage?

——Close to the target customer and return to the normal profit model

Fresh food is non-standardized, and at the same time, the characteristics of localization and personalization are obvious, and it is difficult to form a national network effect. Therefore, the traffic acquisition of the fresh market is relatively slow, and it is impossible to quickly form scale effects and network effects. How to get traffic at a lower cost is a question that every fresh e-commerce player has to think about.

At present, relying purely on the power of capital to smash the market and relying on subsidies to attract consumers cannot bring reliable user stickiness. Whether it is the layout of smart vegetable farms and retail cloud business by Daily Youxian, or the withdrawal of Dingdong from Zhuhai, Chuzhou and Tangshan, they actually want to get closer to their target customers (urban white-collar consumers in first- and second-tier cities), reduce long-term losses caused by disorderly expansion, and return to the normal business model of profitability.

——On behalf of the company, the rudder of Tiri

Players in the industry, such as Daily Youxian and Dingdong Grocery Shopping, have increased profits through other ways to reduce the pressure on corporate losses.

Summary. Hello, dear, very happy with your question, the development status of the fresh market, to help you inquire, as follows: the development of the fresh market is still a problem of demand after all, a large number of data show that the fresh market format is growing rapidly, and there is a trend of growing into a leading format.

In terms of service policies, staff recruitment, training, home delivery and other additional services, the fresh market is always the first choice for the general consumer's consumption tendency.

Hello, dear, I am very happy to answer your questions, the development status of the fresh market, to help you inquire, as follows: the development of the fresh market is still a matter of demand, a large number of data show that the fresh market is growing rapidly, and there is a trend of growing into a leading format. In terms of service policies, staff recruitment, training, home delivery and other additional services, the fresh market has always been the first choice for ordinary consumers.

The development of the fresh market is in the direction of fiber cultivation 1Optimizing the distribution structure, the first chain of the fresh food industry and cold chain logistics are the main development directions in the future. The core of the development of the fresh market is the quality of the goods, the freshness of the product has become a competitive advantage, and the first chain and cold chain logistics of the fresh industry will surely win the intensive entry of commercial capital.

2.The bottleneck of the development of fresh supermarkets at this stage is the exhaustion of traffic, and it is necessary to find new business scenarios. The fresh market should develop diversified offline scenarios and explore new traffic entrances to achieve differentiation and compete for more offline markets.

3.Improve the consumer service fresh market to return to the essence or the service industry, the core competitiveness of the fresh supermarket is to let consumers have better products and more convenient services, a good consumer experience after continuous upgrading, grasp the new demand for consumption in order to truly attract consumers, obtain more user base, expand the market to form a new profit model, competitiveness.

Summary. 1) Poor on-site management.

Fresh due to the particularity of its products, in the management to carry out strict management, for the classification of fresh is to carry out strict management, at the same time the site should also be strictly managed, as a fresh person, for the scene of the situation to know well, for the management of staff and the classification of dishes should also be strictly controlled, the store into a column should also be reasonably arranged, for fresh, the freshness of the product is very important, for the quality of the product to be strictly controlled, for the scene to walk around and pay attention, Understand the emotions of your employees.

2) Insufficient market research.

Before doing anything, we must conduct a certain amount of market research, understand the situation of competitors clearly, observe the fresh products and combinations of competitors and the placement of goods, the fresh activities and all the best activities done by competitors, and make certain analysis and conclusions about the situation, compare useful results, grasp the market status quo of fresh management, whether their products have advantages and competitiveness, and dig out their own characteristics and advantages through market research. Find your own brand and characteristics, create your own selling point, find the differentiation of other businesses, introduce new products, and form your own business characteristics.

Pros and cons of the fresh market.

The advantage of the fresh market is that it can bring customers a better shopping experience, and now the fresh e-commerce can basically be delivered directly to the home, while the ordinary offline fresh sales also require customers to go out to buy, which is still a great problem for consumers who are getting busier and busier in modern life.

1) Poor on-site management of fresh due to the particularity of its products, strict management should be carried out in management, and strict management should be carried out for the classification of fresh food, and strict management should be carried out on the spot, as a fresh person, the situation on the spot should be well understood, and the management of employees and the classification of dishes should also be strictly controlled, and the store should be arranged reasonably, for fresh food, the freshness of the product is very important, and the quality of the product should be strictly controlled. Walk around and pay attention to the site to understand the emotions of employees. (2) Market research is not sufficient before doing anything, we must conduct certain market research, and we must also understand the situation of competitors, observe the combination and placement of fresh products and commodities of competitors, and make certain analysis and conclusions about the situation, compare useful results, grasp the market status quo of fresh business, and have no advantages and competitiveness of our products. Dig out your own characteristics and advantages, find your own brand and characteristics, create your own selling point, find the differentiation of other businesses, introduce new products, and form your own business characteristics.

Summary. Hello dear <>

For the fresh market, the advantages of fresh food are still obvious, after all, the simple offline fresh sales <>

After the hands of wholesalers at all levels, and finally to the hands of consumers, there will be a certain increase, and the advantages of this suitable for fresh e-commerce are highlighted. The first is that fresh products will be cheaper on fresh e-commerce, and fresh products will be of high quality. Because most of the fresh e-commerce is basically purchased directly from the place of origin, <>

Sell directly to consumers. This method eliminates the need for wholesalers at all levels in the middle to increase prices.

Secondly, the advantage of fresh food is that it can bring customers a better shopping experience, and now fresh e-commerce can basically deliver directly to <> home

Ordinary offline fresh food sales still require customers to go out to buy, which is still a great inconvenience for consumers who are getting busier and busier <> modern life

Fresh e-commerce, a way of delivering goods to your home, is deeply loved by consumers. <>

Finally, the advantage of fresh food is its large market space. The market of the fresh e-commerce industry is so large that it is not something that a single enterprise can squat down. And at present, there are no leaders and giants in the fresh e-commerce industry, so the upside of fresh food is very large<>

Pros and cons of the fresh market.

Hello dear <>

For the fresh market, the advantages of fresh food are still obvious, after all, the simple offline fresh sales <>

After the hands of wholesalers at all levels, and finally to the hands of consumers, there will be a certain increase, and the advantages of this suitable for fresh e-commerce are highlighted. The first is that fresh products will be cheaper on fresh e-commerce, and fresh products will be of high quality. Because most of the fresh e-commerce is basically purchased directly from the place of origin, <>

Sell directly to consumers. This method eliminates the need for wholesalers at all levels in the middle to increase prices. Secondly, the advantage of fresh food is that it can bring customers a better shopping experience, and now fresh e-commerce can basically deliver directly to <> home

Ordinary offline fresh food sales still require customers to go out to buy, which is still a great inconvenience for consumers who are getting busier and busier <> modern life

Fresh e-commerce, a way of delivering goods to your home, is deeply loved by consumers. <>

Finally, the advantage of fresh food is its large market space. The market of the fresh e-commerce industry is so large that it is not something that a single enterprise can squat down. And at present, there are no leaders and giants in the fresh e-commerce industry, so the upside of fresh food is very large<>

The disadvantage of pro-<> fresh food is that the types of fresh products in fresh e-commerce are limited, because most of the fresh products cannot be transported for a long time without spoiling, so the variety of fresh products on fresh e-commerce is very limited, coupled with the fierce competition in the fresh e-commerce market, the limited fresh category will also limit the development of consumer groups. <>

Dear, I hope I can help you <>