What are the requirements for joining Tmall Store? The cost of opening a Tmall store

The requirements for joining a Tmall physical store are as follows:

Store requirements: a small store with an area of more than 50 square meters, and the store has its own property rights or the remaining lease term is more than one year.

"Tmall Store" is not a simple franchise, but a brand authorization plan. Tmall will conduct a qualification assessment on its location, passenger flow, quality and other aspects, and only after passing it can it enter this plan.

**Guarantee: Promise that all items in the store are free of fakes. If there is a violation, we are willing to bear all the consequences caused by it.

System access: Agree to use and access the smart store management system.

Lin Xiaohai: "We don't just hang a sign, because hanging a sign is an advertisement, behind the endorsement of this brand is to give the store to provide it with a more suitable structure of goods for consumers around it, hoping to change its product structure, and help the store to achieve informatization." ”

Super Member: Join the Retail Pass Super Member and obtain the qualification for "Tmall Store".

Pay 3,999 yuan a year to become an Alibaba super member, you can get a cloud POS machine with a total value of 7,799 yuan and a full return red envelope of up to 4,800 yuan a year, and have the opportunity to get the priority of Alibaba's well-known brand authorization.

Hold a business license and relevant business licenses required for business categories.

A small store with an area of more than 50 square meters, and the store has its own property rights or the remaining lease term is more than one year.

We promise that all items in the store are free of fakes. If there is a violation, we are willing to bear all the consequences caused by it.

Agree to use and access the smart store management system.

Summary. There are three fees involved in Tmall: security deposit, software service annual fee, and software service fee.

There are three fees involved in Tmall: security deposit, software service annual fee, and software service fee.

The deposit is different according to the nature of the store, and the amount is as follows: 1. Brand ***, specialty store: 100,000 yuan with slippery TM trademark, all of which are 50,000 yuan for R business cong to make a good target lead seepage.

2. Franchise stores: 150,000 yuan with TM trademark, all 100,000 yuan for R trademark.

01 First open the official website of Tmall; Then select Merchant Support in the upper right corner, and select Merchant Entry; Click Welcome in the top right corner; After that, click Settle Now; Login and password; After checking the three options, click Settle in now; Then provide some store information to submit it for entry review; After that, the process is to improve the store information and store launch.

Tmall store opening steps:

1. First of all, we need to open the official website of Tmall with a computer.

2. Then select Merchant Support in the upper right corner, and select Merchant Entry.

3. Then we will jump to the interface of joining Tmall, and we will click Welcome in the upper right corner.

4. After entering the understanding interface, click Settle in now, and then log in to our password.

5. Scroll down on the check-in interface, check three options, and click Settle in now.

6. Then enter our store type, and provide some store information to submit it for review, and we will generally reply within three working days.

The Tmall entry process is divided into the following four stages:

1. The first stage of the Tmall entry process is to submit the entry materials (about 2 hours)1Select the store type in the Brand category.

2.Fill in the brand information.

3.Fill in the company information.

4.Name your store.

5.Submissions will be reviewed by Tmall.

2. The second stage of the Tmall entry process is for the merchant to wait for review (it takes about 7 working days)1Brand evaluation.

2.Preliminary examination of qualifications.

3.Qualification review.

3. The third stage of the Tmall entry process is to improve the store information (it takes about 1 day)1Activate the merchant and log in.

2.Complete pre-opening tasks.

3.Lock-in margin to pay an annual fee.

Fourth, the fourth stage of the Tmall entry process is the launch of the store.

Wait for all the processes to be completed, and finally launch the store, and release the product after the store is launched.

Tmall access conditions: Tmall has certain access conditions for merchants applying for entry in terms of enterprise type, name, brand, etc., which can be found in the "Tmall Entry Criteria" for details; At the same time, merchants applying to open different types of stores and operating different categories of goods are required to have corresponding qualifications, which can be viewed on the merchant entry requirements page. Merchants shall comply with the Measures for the Qualification Management of Tmall Stores in Business and continue to comply with the Qualification Standards for Tmall Stores in Business in the subsequent actual operation process.

Summary. It takes 200,000 to open a Tmall store. There are four types of stores on Tmall:

, specialty stores, franchise stores and stores***, different stores you pay different deposits. If the trademark with TM, the margin is 100,000 yuan, if you don't have TM, the margin is 50,000 yuan, the store with the trademark with TM, the margin is 150,000 yuan, if you don't have TM, the margin is also 50,000 yuan, the margin of the store is 150,000 yuan, plus the operating expenses of the category of deposit, your store design, decoration, promotion and other expenses, this part also needs to spend a part of the money, calculated to open an ordinary Tmall store needs about 200,000 yuan.

It takes 200,000 to open a Tmall store. There are four types of stores in Tianmo Manuscript Cat: ***, specialty stores, franchise stores and stores***, and the deposit you pay is different for different stores.

If the trademark with TM, the margin is 100,000 yuan, if you don't bring TM, the margin is 50,000 yuan, the store with the trademark with TM, the margin is 150,000 yuan, if you don't bring TM, the margin is also 50,000 yuan, the margin of the store is 150,000 yuan, in addition to the operating costs of the category of deposit, your store design, decoration bureau, promotion and other costs, this part also needs to spend a part of the money, counting Tongyou to talk about 200,000 yuan to open an ordinary Tmall store.

The conditions required to open a Tmall store: The business license requires an enterprise business license to open a store on Tmall, if we are a seller who does not have our own public grandchildren or enterprises, we cannot provide a business license to open a store on Tmall, so we cannot meet the conditions. A high deposit is required to open a store on Tmall, and the amount is much higher than the deposit of the ** store, which is generally between 50,000 and 150,000 yuan.

The purpose of this is to ensure the rights and interests of consumers, prevent sellers from deceiving users, and prevent sellers from violating the relevant regulations of Tmall. Transaction feesTo open a store on Tmall, you need to pay a fee to the platform, and a certain percentage will be deducted from each transaction in real time, generally between 3% and 5%. Technical service fee to open Tmall store every year model shirt needs to pay 60,000 yuan of technical service fee, only when your sales reach a certain scale, the technical service fee can be halved, to reach a larger scale, the technical service fee can be canceled.

1. What are the entry conditions for Tmall?

1. Tmall** requires that the main body of the merchant must be a company or enterprise, and the registered address must be in Chinese mainland, and the merchant also needs to provide the information of the company's legal person and shareholders, as well as a copy of the business license and the tax registration certificate of the enterprise and need to be stamped with the official seal.

2. Entering Tmall** also has requirements for corporate brand influence, and it is necessary to prepare a trademark registration certificate or a trademark acceptance certificate.

If the trademark is a simple pattern form of a trademark, it does not meet the entry requirements of Tmall**, and it needs to be a **form trademark with a word trademark and a figurative trademark to meet the entry requirements of Tmall**.

If the enterprise applying to settle in Tmall** is a brand merchant, in addition to meeting the above entry conditions, the merchant must also have a specific R mark or TM mark. Moreover, the merchant who has successfully applied is able to provide consumers with formal invoices.

3. The conditions for entering Tmall stores also include the need for merchants to provide seven-day consumer rights and interests for no reason to return and exchange goods.

That is, within seven days of receiving the goods, consumers can return or exchange the goods for no reason, and merchants who settle in Tmall** must provide this consumer protection right.

4. The conditions for entering the Tmall store are that if the Tmall store applied by the merchant is the ** store of a certain brand, it must not only meet the conditions for entering the Tmall store, but also need to meet the formal authorization letter of the brand.

If it is a franchised store, if you want to operate multiple brands at the same time in the Tmall store, you need to provide proof that the goods are from formal channels, and you must strictly abide by the operating rules of Tmall** during the operation of the store.

1. Settle in Tmall.

What are the requirements for a store?

1. Business license.

First of all, if you want to enter the Tmall store, you need to have a business license, if we are sellers who do not have our own company or enterprise, we cannot open a store on Tmall, and we cannot meet the conditions.

2. Security deposit.

To open a store on Tmall, you need to pay a deposit, which is much higher than the deposit of ** store, and the deposit fee is generally between 50,000 and 150,000 yuan. The purpose of this is to ensure the rights and interests of consumers, prevent sellers from deceiving users, and prevent sellers from violating the relevant regulations of Tmall, so there is this deposit.

3. Tmall technical service fee.

If you open a store on Tmall, you need to pay a technical service fee of 60,000 yuan per year, and only when your sales reach a certain scale, the technical service fee can be halved, and when it reaches a larger scale, the technical service fee can be canceled.

If you are a new Tmall brand, the industry junior will investigate your brand, need to make a plan and brand introduction, and also see whether the industry has stopped attracting investment. If you can, you need basic information: business license, trademark certificate or power of attorney (if the merchant transfers it, transfer certificate and renewal certificate are also required), account opening permit, taxpayer qualification certificate, Alipay authorization letter, copy of legal person ID card, and then there will be some supplements according to different categories.