Why is it said that mass sales depend on brand awareness, and what is the basis?

I used to be a sales consultant for American cars, our group company also has two 4S stores of Shanghai Volkswagen and imported Volkswagen, mastering the basic knowledge of cars is a necessary skill for a sales consultant, when customers come to our store, we have to talk about it from beginning to end, so that customers can understand this car, and choose this car. But the sales consultant of Volkswagen next door asked someone to tell you about the car, sorry, I didn't have time. The sales consultants of the public are all looking for the kind of customers who come up and bargain.

We ordered 30 cars for a domestic sales meeting, and everyone laughed at the store, but the Volkswagen next door had 97 cars in two hours.

Because in the 90s, the Volkswagen brand entered the Chinese market as a German company, relying on reliable quality and enthusiastic service, and opened up its popularity in the Chinese market. That's why there is such a saying.

Personally, I think it's because of the brand effect. Most people choose to shop based on familiarity, and will not rush to buy unfamiliar products. Because everyone is afraid of the unknown.

What is the most sold car in VolkswagenThe best-selling model of Volkswagen is the Golf. It has been 44 years since the Golf was released and sold in 1974 to 2018. Global sales exceeded 30 million units, ranking third in the global sales list.

Currently, the golf has been upgraded to the seventh generation of golf. There are several main reasons for the excellent sales of the Golf: historical heritage, classic appearance, excellent interior materials, precise handling with leather, low fuel consumption, and so on.

There are two simple points here:1. Heritage.

Golf has been in development for nearly 40 years since its release in 1974. It can be said that it has gradually changed from a model to a belief of many people. Overseas, many models have been derived from the Golf

Golf GTI, Golf R, Golf Cabrio, Golf Touring Edition, Golf Convertible and many more. So, as a car brand with a history of more than 40 years, Golf has genes, pedigree, and heritage. 2.

Classic look. The appearance of the Golf is both attractive and stylish, and many car owners decide to start with the appearance of the Golf. Although the design still continues the popular doll design, it is favored by many young people.

The seventh-generation golf has been adjusted to make the overall vision lower and highlight the sporting characteristics of golf. Moreover, many Volkswagen models also argue that the crack is extended from the Golf out of the first gear. This also makes the Golf very classic.

Millions of car purchase subsidies.

Summary. Hello dear! Volkswagen is not only selling very well, but also very high in China.

The main reason is Volkswagen's safety, Volkswagen entered the Chinese market earlier than other cars, and it has many brands, which can be said to occupy half of the automobile market, and naturally ranks first in sales.

Why Volkswagen sells well, please give an example.

Hello dear! Volkswagen is not only selling very well, but also very high in China. Volkswagen entered the Chinese market earlier than other cars, and it has many brands, which can be said to occupy half of the automobile market.

1.Volkswagen has many China-specific edition models, which are tailored to the consumption psychology of the Chinese, and the calm and atmospheric exterior design is in line with the "golden mean" that the Chinese push-based school has long admired. 2.

Volkswagen models cover a wide range, from small Volkswagen Polo to large Huion, all of which are suitable for all ages, whether it is for business travel or home use, Volkswagen models can be chosen. 3.Chinese consumers have special trust in the Volkswagen brand, and it can be said that Volkswagen brand cars have grown up with a generation, and the influence on China's old Yum is deep-rooted, and Volkswagen is also synonymous with quality.

4.Volkswagen has many classic models, the most representative of which are the Volkswagen Golf, Passat, and Santana. Remember the slogan of Santana 2000 at that time?

With Santana, you are not afraid to go all over the world"! 5.Volkswagen is the most well-known in the range of the Volkswagen Group, and the famous car brands under the Volkswagen Group are:

Bugatti, Skoda, Bentley, Audi, Porsche, Lamborghini, etc., the famous motorcycle brand Ducati has also been included in the Volkswagen.

First, the historical reason is that Volkswagen is the earliest car brand with domestic joint ventures, and the quality of its early products is much better than that of its own products, so it has given countless people the impression that German cars are durable. Second, the reason for consumption is that the phenomenon of blindly following the trend and buying cars without thinking about it is extremely serious, and Volkswagen's early cars are good and sell well; However, in the past seven or eight years, there has been basically no progress in the application of engines, gearboxes to functional configurations and interior materials, especially the gearbox. But consumers don't know, and ** is also silent under the strong public relations role of Che Zhao Enterprise. However, Volkswagen's sales in China have already begun to decline, and its performance will continue to decline as more and more people know about cars.

If the people do not repent, the consequences will be serious, and Chinese consumers will not be kept in the dark.

Hello, if it's convenient, give a thumbs up with your little hands to make a fortune, thank you!

I think the public has been in China for a long time and has received a lot of praise. Volkswagen's chassis technology is good, and the high speed is very stable, which makes people feel at ease and feel safe. The engine is also excellent, and the EA211 and EA888 modifications have a lot of potential, indicating that they are durable.

There is also a manual gearbox with clear gears and a strong sense of suction. A mechanic's masterpiece. My father-in-law recently bought a car, and I feel that many cars are good.

But he decided to buy Volkswagen. Because I used to buy the old Jetta, I was very impressed. This is also because the inner generation car has given Volkswagen a good label.

So everyone thinks that Volkswagen is as good as before.

Volkswagen sells well

The first reason: the quality does not dare to say the best, but it definitely belongs to the upper class, because the most important basis for a brand's good sales is word of mouth, only with good quality control and good consumer reputation, it will have high sales;

The second reason: Volkswagen entered the Chinese market earlier, and Volkswagen spends a lot of money on marketing every year for brand promotion, even though it has such a high influence in China that it is still investing in advertising.

The last reason: Volkswagen's motto "das auto", this sentence is really incisive, translated into Chinese is "the way of the car, only the public", a short 6 words indicate Volkswagen's incomparably strong self-confidence, when consumers wonder what a car is, when they see this sentence, they immediately think of "the car refers to the public". (The reason is purely personal speculation).

Summary: Volkswagen understands China very well after entering the Chinese market, and all kinds of special cars are coming.

The Lavida created by SAIC Volkswagen is even nicknamed "Deyuan Lang", and it is the top sedan sales list almost every month(Sales are so good that only the Nissan Sylphy can compete with it, and even the sales of the Corolla are slightly inferior to it).

When it comes to Lavida, I have to say that its designer, Mr. Shao Jingfeng, I personally admire him very much, Now the Roewe RX8, Marvel X and other models he designed are very beautiful, many people on the Internet say that Roewe is ugly, in fact, I think it's okay. (Roewe and MG's cars are basically designed by him).

The sales are very good, the reviews and reputation are very high, people like this car very much, and they will choose this car when they buy.

I feel that Volkswagen's sales in China are still very good, although Volkswagen has a lot of small problems, but the overall cost performance of this car is still relatively high.

I feel that Volkswagen's sales in China are quite good, because many people now support domestic products.

On weekdays, you can see a lot of Volkswagen-owned cars on the road. Many consumers choose Volkswagen when buying a car. The Volkswagen brand is well-known in China.

There are two reasons for the high level of public awareness in China. One is that Volkswagen entered the Chinese market earlier. Volkswagen's first two cars to enter the Chinese market were the Jetta and Santana, and later the Passat. The Passat was a mid-level car, which was considered a more luxurious car in its era.

Not to mention Santana and Jetta. Santana and Jetta are the most popular cars on the street. Santana has an advertising slogan, with Santana you are not afraid to go all over the world.

Another reason for the high public awareness in China is that the public's technological innovation is very strong. Volkswagen was the first to use small-displacement turbocharged engines on a large scale in automobiles, and Volkswagen's turbocharged engines also have direct injection technology. And Volkswagen was earlier in using dual-clutch transmission technology in cars.

In fact, the dual-clutch transmission was not developed by Volkswagen itself, but by Volkswagen and BorgWarner. After several iterations, the stability and reliability of the dual-clutch gearbox have been greatly improved.

Until now, many cars are using small-displacement turbocharged in-cylinder direct injection engines and dual-clutch transmissions, which were the first to be used by Volkswagen back then.

Volkswagen's technology research and development capabilities and technology accumulation are quite strong. Volkswagen also has many sub-brands such as Audi, Porsche, Bentley, Lamborghini, Ducati, Bugatti, and many more. Some of Volkswagen's cars are also relatively cheap, such as Polo, Sutar, Lavida, and everyone likes them.

Many riders call Lavida A a god car, and often occupy the top spot in the sales list of A-class compact family cars.

Volkswagen also owns some classic cars, such as the Beetle. The first generation of the Beetle was a treasure that many car collectors coveted. Volkswagen also has some small steel cannon models, such as Gao Lao Song Xiaoerfu R.

Millions of car purchase subsidies.

<> "Volkswagen sales are No. 1 every year, why are there fewer and fewer young people who can buy Volkswagen?"

Young people don't like to buy the public because young people are more sensitive to the "scandals" of the public, the so-called "scandals".

And from the perspective of cars, Volkswagen may not necessarily meet the tastes of young people. Volkswagen has done a lot of unkind things, first of all, this is the Internet era, some things that have been done before, until now, you go to turn it over, it is possible that you can still turn it over, and friends who buy cars may stay away.

Niu Xiaoxia and Liu Peili posted a ** in the journal "Foreign Economic and Trade Practice", "Volkswagen: Chinese Consumers Can't Afford to Hurt - Starting from the Volkswagen Exhaust Emission Fraud Incident". Volkswagen's oil burning, oil leakage, allocation reduction, rear suspension quality problems, DSG quality problems, A-pillar fractures, etc., make consumers begin to question Volkswagen's quality, attitude, and behavior.

Young people are more sensitive to these kinds of things.

The older generation thinks, "Hmm! "I still think it's good, and now some younger friends have a greater amount of information about the car and are more sensitive to this kind of thing.

Young people have a natural resistance to their parents' judgments, which is actually fine, which car manufacturer does not have some problems? Actually, there will be.

What else is it? That is: younger friends have a natural resistance to the judgment of parents.

The masses are not quite to the tastes of young people.

I don't like the exterior and interior of Volkswagen.

In addition to the boycott, it is possible that some of Volkswagen's products are beginning to differ from the tastes of young people.

The public pays attention to economy and practicality, while young people prefer sports, and another is that the public sometimes satisfies young people in terms of performance, and now it is not necessarily in place.

Young people are resistant to the masses.

All in all, young friends don't like to buy Volkswagen, on the one hand, there are reasons for Volkswagen themselves, and the other is related to age:"What you elders like, I don't! "

It is possible that the sales of Daxiang will be held by the public, and now there may be a downward trend and problems.