What is the meaning of Xue Rongrong? What is the meaning and symbol of Xue Rongrong

The name of the 2020 Paralympic Winter Games mascot.

"Snow", which symbolizes whiteness and beauty, is the characteristic of ice and snow sports; "Inclusiveness" expresses the concept of exchanges, mutual learning and harmonious development of world civilizations, and embodies the beautiful vision of creating a more inclusive world and building a community with a shared future for mankind through the Paralympic Movement. The word was selected as one of the "Top Ten New Words in China in 2019".

Introduction to mascot Xue Rongrong.

Consider the problems faced by two businesses – Post and Kellogg. Each company will have a new cereal on the market for $3 per box of sales**. To keep things simple, let's assume that the marginal cost of producing cereal is zero, and therefore, $3 is all profit.

Every company knows that if $10 million is spent on advertising, 1 million consumers can try out their new cereal. And, every company knows that if consumers like cereal, they don't buy it once, they buy it many times.

Let's start with Post's decision. According to market research, Post knows that its cereal taste is average. While advertising can get 1 million consumers to buy a box each, consumers quickly learn that cereal isn't so good and stop buying it.

Post decided that it wasn't worth paying $10 million in advertising and only getting $3 million in sales. Therefore, it is not intended to advertise. It makes the chef go back to the kitchen for another flavor.

Kellogg, on the other hand, knows that its cereal is fantastic. Everyone who tried it would buy a box every month for the second year. As a result, $10 million in advertising dollars can generate $36 million in sales.

Here, advertising is profitable because consumers buy Kellogg's good products repeatedly. Therefore, Kellogg chose to advertise.

Now that we've considered the behavior of two businesses, let's consider the behavior of consumers. We start by asserting that consumers tend to try the new cereal they see from the advertisement. But is this behavior rational?

Will consumers try new cereal just because the seller chooses to advertise?

Hey, isn't it the arrival of spring?

The snow melts"Take the lantern as the onePrototypingCreation, lantern to".China RedThe main color renders the festive atmosphere of the 2022 Chinese New Year, and the body shines, meaning to light up dreams, warm the world, represent friendship, courage and strength, and embodies the fighting spirit of Winter Paralympic athletes and the concept of the Winter Paralympic Games that inspire the world.

"Snow", which symbolizes whiteness and beauty, is the characteristic of ice and snow sports;

Rong - means tolerance, tolerance, exchange and mutual learning.

Fusion - it means integration, warmth, and mutual understanding.

Inclusiveness expresses the concept of exchanges, mutual learning and harmonious development of world civilizations, and embodies the creation of a more inclusive world and the building of a community with a shared future for mankind through the Paralympic Movement.

A beautiful vision.

The law stipulates that the exclusive rights of the mascot Xue Rongrong belong to the Beijing Winter Olympics Organizing Committee. Except for laws and regulations.

Unless otherwise stipulated, without the permission of the Beijing Winter Olympics Organizing Committee, no unit or individual may use the image and name of the mascot without authorization, and shall not disassemble, distort, tamper or other deformation of the image and name of the mascot, or use it as a component of other patterns.

Usage scenario: As one of the identifying symbols of the Beijing Winter Paralympics, the mascot Xue Rongrong appeared on promotional posters and competition tickets, and the organizing committee also developed licensed goods such as clothing, stationery, toy ornaments, bookmarks, and pendants around its image. In addition, the official partners, official sponsors and some official exclusive sponsors of the event can use Xue Rongrong in a wide range of promotional and marketing activities.

The meaning of Xue Rongrong is:"Snow", which symbolizes whiteness and beauty, is the characteristic of ice and snow sports; Rong - means tolerance, tolerance, exchange and mutual learning. Fusion - it means integration, warmth, and mutual understanding. "Inclusiveness" expresses the concept of exchanges, mutual learning and harmonious development of world civilizations, and embodies the beautiful vision of creating a more inclusive world and building a community with a shared future for mankind through the Paralympic Movement.

The image of Xue Rongrong means.

The design concept of Xue Rongrong originates from the red lanterns of the Spring Festival, which embodies the elements of traditional Chinese culture, representing harvest, festivity, warmth and light, and the introduction of "ice and snow" elements, while embodying the anthropomorphic design and highlighting the cuteness of the mascot, it is also a deep combination of the joyful and festive atmosphere and the beautiful meaning of "Ruixue Mega Year", expressing the concept of joint participation, joint efforts and common enjoyment of the Olympic Games.

The origin of Xue Rongrong:

Xue Rongrong image ** in the lantern. The lantern has distinctive Chinese cultural characteristics, has a long history of more than 2,000 years, and is recognized as a Chinese symbol in the world.

The original image of Xue Rongrong came from Jiang Yufan's first mascot design draft, as the original creative proposer of the Beijing Winter Paralympic mascot Xue Rong, Jiang Yufan was a sophomore at Jilin University of the Arts at the time.

At that time, Xue Rongrong was still a relatively slender red lantern. The reason why I thought of using lanterns as a design element was because of the memory of the New Year's flavor in my hometown.

Xue Rongrong was born

On September 17, 2019, the mascot of the Beijing 2022 Winter Paralympic Games, Xue Rongrong, was officially released. Su Dawei, a teacher from Jilin Art Institute, Xue Rongrong's creative team, understands the process of the birth of the work.

On January 21, 2019, Jilin University of the Arts received a notice from the Beijing Winter Olympics Organizing Committee that the mascot of the Chinese lantern image designed by Jiang Yufan, a junior student of the school, stood out from nearly 6,000 works collected from around the world and entered the top ten.

The team members of the project team rotated day and night, went back and forth to the Beijing Winter Olympics Organizing Committee 22 times, revised 32 sets of plans, and drew more than 10,000 design sketches, and finally determined the image of the mascot. As soon as the mascot was released, it attracted everyone's attention and love.

The image of Xue Rongrong means lighting up dreams, friendship and courage. Through the main body of the lantern that will shine, it reflects the fighting spirit of the Paralympic athletes and the concept of the Winter Paralympic Games that inspires the world, and its specific meaning is: snow, symbolizing whiteness and beauty, is the characteristic of ice and snow sports; tolerance, meaning tolerance, tolerance, exchange and mutual learning; Fusion - it means integration, warmth, and mutual understanding.

On August 21, 2019, the Beijing 2022 Winter Olympic and Paralympic Winter Games Organizing Committee (hereinafter referred to as the Beijing Winter Olympics Organizing Committee) decided to choose Xue Rongrong as the mascot of the Winter Paralympics. On September 17, 2019, the mascot Xue Rongrong was officially announced.

As the mascot of the 2022 Beijing Winter Paralympics, Xue Rongrong is designed and created based on a lantern, the main color is red, the top of the head has a ruyi ring and a paper-cut pattern on the periphery of the ruler, and the face is with irregularly shaped snow blocks, and the body can radiate light outward.

We can see that Xue Rongrong's shape is a snowflake face growing on a red lantern, and a pair of "beanie eyes" look very well-behaved. At present, with the Beijing 2022 Winter Paralympics approaching, the mascot "Xue Rongrong" is becoming more and more popular. In fact, for the people of Harbin in the ice city, ice and snow resources can be said to be readily available, so we took local materials and made the "Northeast version" of Xue Rongrong during the Spring Festival, which is also amiable and cute.

In fact, if we look closely, we will find that in fact, some details of Xue Rongrong also have many meaningsOne isXue Rongrong's stomach is almost sleepy There is a yellow halo on the outside of the cherry blossoms, because the lantern is a self-luminous item, and Xue Rongrong's belly has a yellow halo on the outside, which means warming the world and lighting up the dreams in his heart; The second isXue Rongrong also has a dove and the Temple of Heaven pattern in the image of Xue Rongrong, the dove of peace and the Temple of Heaven constitute a continuous pattern, implying peace and friendship, and integrated into the traditional Chinese paper-cutting art, which not only makes Xue Rongrong more smart and lovely, but also shows a different style of traditional Chinese culture; The third isThe ruyi shape on the top of the snow rongrong lantern symbolizes auspiciousness and happiness; The snow on the top of the lantern head and on the face has been anthropomorphically designed, making the smart snow melt more lovely, and has the beautiful meaning of "Ruixue Trillion Year".

Review:Xue Rongrong's overall shape renders the festive atmosphere of the 2022 Chinese New Year, and the luminous design in the shape of the mascot lantern means lighting up dreams, warming the world, and representing friendship, courage and strength; At the same time, in the Winter Paralympics, Xue Rongrong also means to send warmth to the athletes and motivate them to achieve better results.

The mascot of the Beijing Paralympic Winter Games"The snow melts"The lantern is used as a prototype for design creation. Snow is a symbol of whiteness, which is the characteristic of ice and snow sports; Rong - means tolerance, tolerance, exchange and mutual learning. Fusion - it means integration, warmth, and mutual understanding. Tolerance expresses the concept of exchange, mutual learning and harmonious development among world civilizations, and embodies the vision of creating a more inclusive world and building a common future for mankind through the Paralympic Movement.

The lantern is recognized in the world"Chinese symbols", with a history of more than 2,000 years, represents a good harvest, festivity, warmth and light. The ruyi pattern on the top of the lantern symbolizes auspicious happiness; The continuous pattern, composed of the dove of peace and the Temple of Heaven, contains the friendship of peace and highlights the characteristics of the owner;

The decorative patterns on the lanterns incorporate the traditional Chinese art of paper-cutting; The snow on the surface of the lantern not only represents"Ruixue Mega Year"The connotation of the mascot is also reflected in the anthropomorphic design, highlighting the cuteness of the mascot. Lantern with"China Red"The main color creates a festive atmosphere for the 2022 Chinese New Year. The sparkling body of the lantern symbolizes lighting dreams and warming the world, representing friendship, courage and strength, embodying the fighting spirit of the Paralympic athletes and the concept of the Paralympic Winter Games that inspires the world.

The mascot of the Beijing Paralympic Winter Games"The snow melts"The lantern shape had a clear idea from the very beginning. This is Jiang Yufan, an undergraduate student majoring in product design from Jilin University of the Arts, on the taste of his hometown.

The little girl's home is located in Jiayin County, Yichun City, Heilongjiang Province, in the depths of the Xiaoxing'an Mountains. On New Year's Day, the small county town will be shrouded in a strong festive atmosphere, and the streets and alleys, red lanterns are hung high, which is the most common sight. She said

At the beginning of the chaos, like most of my classmates, I designed the image of an elk, but three days before the deadline, Mr. Feng Benyuan found that most of the works submitted by my classmates were elk, so I temporarily changed the plan, redesigned, and finally came up with the concept of Chinese knots and red lanterns.

Shuey Rhon Rhon, the mascot of the Beijing 2022 Winter Digging Season Paralympic Games, is designed and created based on a lantern, the main color is red, the top of the head has a ruyi ring and a paper-cut code pattern on the periphery, and the face has irregularly shaped snow blocks, and the body can radiate light outward.

The meaning of snow melting: snow symbolizes whiteness and beauty, which is the characteristic of ice and snow sports. tolerance, meaning tolerance, tolerance, exchange and mutual learning; Fusion - it means integration, warmth, and mutual understanding.

The word snow is a symbol of whiteness, holding the ode to "Rongrong", expressing the concept of tolerance and inclusiveness, as well as the exchange and mutual learning and harmonious development of world civilizations, and embodies the beautiful vision of creating a more inclusive world and building a common destiny for mankind through the Paralympic Movement.

1.The meaning of snow melting: snow, like Liang Song Zheng white, beautiful and respectful Zheng, is the characteristic of ice and snow sports.

2.Fusion - it means integration, warmth, and mutual understanding. Tolerance and Harmony expresses the concept of exchanges, mutual learning and harmonious development of world civilizations, and embodies the beautiful vision of creating a more inclusive world and building a community of people with a common destiny for mankind through the Paralympic Movement.

Snow is a symbol of whiteness and beauty, which is the characteristic of ice and snow sports.

Fusion - it means integration, warmth, and mutual understanding. It expresses the concept of exchanges and mutual learning among world civilizations, and embodies the vision of creating a more inclusive world and building a community with a shared future for mankind through the Paralympic Movement.

1. Snow melts.

It is designed based on the traditional Chinese red lantern, full of festivity and warmth, and at the same time, the snow on Xue Rongrong's face makes it more vivid and lovely.

2. On the top of Xue Rongrong's head, there is also a Ruyi shape that symbolizes auspiciousness, as well as a dove of peace and the Temple of Heaven.

This is a sign of peace and friendship.

"Snow", which symbolizes whiteness and beauty, is the characteristic of ice and snow sports;

Rong - means tolerance, tolerance, exchange and mutual learning.

Fusion - it means integration, warmth, and mutual understanding.

Quirky and bizarre advertising slogans, Fang Te, dyed his hair, and passed his own way.

Meaning: Snow, a symbol of whiteness and beauty, is the characteristic of ice and snow sports. Rong - means tolerance, tolerance, exchange and mutual learning.

Fusion - it means integration, warmth, and mutual understanding. Tolerance and harmony express the concept of exchanges, mutual learning and harmonious development of world civilizations

Xue Rongrong is designed and created based on a lantern, the main color is red, there is a ruyi ring on the top of the head and a paper-cut pattern on the periphery, and the face is with irregularly shaped snow blocks, and the body can radiate light outward.

"Xue Rongrong" has a lot of design details:

The melting snow in the eyes is to make the eyes more obvious, and at the same time give the connotation of "snow hitting lanterns" and "Ruixue Mega Year", which also fits the elements of snow in the Winter Olympics.

Xue Rongrong has a wishful ring on the top of his head, and a section of the pattern covered by snow is the pattern of the Great Wall.

Xue Rongrong has a pattern of doves of peace on the top of his head, a total of 13 pairs of doves, representing the 13th Beijing Winter Paralympics, and the negative pattern at the junction of the tail of the dove of peace is a landmark building in Beijing - the "Temple of Heaven", this artistic treatment is borrowed from Chinese paper-cutting.

Xue Rongrong" also has a circle of ruyi patterns around his feet.

The position where the 2022 Winter Paralympic Games emblem is located in the middle of Xue Rongrong's belly can be illuminated, and if you look closely, there is a yellow halo on the belly of "Xue Rongrong", because the lantern itself is a self-luminous item, meaning to warm the world and light up the dream in your heart.