Buick will launch a new brand LOGO, what are the characteristics of the new LOGO?

On March 16, 2022, Buick applied to the United States Patent and Trademark Office to replace the new Buick trademark, and the previous three-shield trademark will be fully adjusted. The biggest change to the Buick logo at the moment is the elimination of circles, the three shields lined up on the same horizontal plane, and the details have also been adjusted. The current new logo looks more flat and concise, but the shield frame is still a black and white design, and it is unknown whether the previous red and blue colors will remain.

1. Features of Buick's new trademark.

Compared with the previous shield logo, the new logo designed without the circle looks simpler and more elegant, and it looks less bells and whistles, and it is said that the new logo will be used for pure electric products in the future. Judging from the current public logo icon, the black and white design is more cool, and it is also more suitable for the simple and fashionable concept characteristics of electric cars, just like the previous Cadillac also only applied the black and white style, which may soon become a popular direction in the automotive industry. <>

Second, the Buick brand rebranding process.

Buick was founded in 1904, its logo has been displayed in English, in 1937 began to design the image of the shield, and after 6 revisions, finally in 1959 and the current Buick trademark is more similar to the style of three shields. In the 15 years from 1975 to 1990, the Buick logo was changed to the shape of an eagle. But after 1990, it reverted to the image of three shields, implying that the quality of the three shields is as indestructible as the three shields, and at the same time, the stepped arrangement also expresses a positive attitude of increasing climbing.

The new automotive logo is adapted to the advent of the era of electric vehicles. <>

Buick's latest concept car will be released this summer, and many people speculate that the new logo will be used on this concept car. However, there are also countless netizens who are ridiculing Buick's new trademark, which is a bit like three nail clippers sitting in rows.

The new logo is still black and white, but not as colorful as before. The black and white design is a little cooler, which is also in line with the minimalist fashion of electrification, and the logos are separated from each other, unlike before they are next to each other. The new logo gives a very fresh feeling, and the biggest change is that the circle is canceled, and the three bars are ranked on one level.

The new logo is a black and white design, which looks cool, and the three shields are arranged in parallel, which looks relatively simple and very atmospheric, and this logo is very suitable for electric vehicles.

The new logo looks simpler, just three simple shields, it looks flatter, the color is only black and white, no red, gray and blue, and it looks more cool and fashionable.

The new logo directly changes the three shield-shaped logos of the original "ladder" layout to horizontal equal spacing, and in addition, the new logo also cancels the outer rings directly, and the overall look is more simple. In terms of logo color matching, it is expected to continue to use the current iconic color combination of red source color, silver gray and blue on the basis of the newly applied patent drawing, so as to maintain the existing classics.

It has become three parallel logos, and the colors of Hu's three logos are scattered, one is red, one is silver, one is blue, and there is an English logo below the three logos, the logo looks more advanced than the original, and the coordination is better.

Buick announced a new brand identity, updated the Buick logo, adopted a new "three-color shield", and released Buick's first pure electric concept SUV - Electra-X. The company unveiled a new flagship model of the Wunebuick MPV family.

Entering 2022, with the acceleration of electrification transformation and the increasingly fierce competition in the market in the MPV industry, Buick will certainly show more and more "creativity" to everyone. Not long ago, Buick officially announced that the 2022 "Buick Brand Day" will open in the near future. At the brand day, Buick will unveil a new and upgraded brand logo, a new upgraded electric concept car based on the Autonen platform, and a newly upgraded Buick flagship MPV series.

At that time, it will also show everyone how the Buick brand will open up a whole new world.

As a brand with a history of nearly 100 years of time and cultural heritage, the Buick brand has undergone 12 rebranding since its inception in 1904, and the three-color shield logo that has been applied at this stage has been traced back to 1959. The adjustment of the car logo is mainly to upgrade the design scheme of the trapezoidal collapse remaining cloth to a more simple horizontal and equal interval reasonable layout, and the overall visual effect is more fresh. In addition, it is understood that in the future, Buick will also choose a simple and shiny monochrome version of the logo in new energy models to build a better sense of the future and trend.

Every adjustment of Buick's logo usually means the change and adjustment of the brand's future development strategy and progress. This is also the case. According to the official website of SAIC-GM Buick brand, "the newly upgraded Buick brand logo will be a new product group rolling image towards the future, which fully demonstrates that Buick is accelerating the transformation and development of electrification and intelligent networking, and shows that the brand has comprehensively improved its new style in the new era of smart travel."

> Buick Autoneng platform pure electric concept car that will appear on the brand day is a new rehearsal of the Buick brand towards the future intelligent pure electric model. The integration of SAIC-GM's Autoneng Gigafactory has been delivered last year, and the person in charge of Buick brand network marketing has also indicated that the company will release five new and upgraded battery car products built according to the service platform in the future. This concept car may be one of the most promising to replace Buick's new standard bottom car lineup first.

However, at this stage, this concept car only shows a strong light styling design similar to the new and upgraded GL8 flagship car, and if you want to unravel the mysterious mask, you may have to wait for the arrival of Buick Brand Day.

The newly upgraded Buick flagship MPV is obviously the existence of key grades. From the introduction of "promoting Buick to continue to develop a new and upgraded market segment that is more upscale and more luxurious", it is not difficult to guess that the market positioning of this car will be higher than the current product, or the real identity of a luxury large and medium-sized MPV to start a war on Toyota Alpha.

This Buick brand day may open up a new world for Buick, whether it is to the peak of electrification or the lifting of the ceiling ceiling of the MPV, it is all a growth and development. This kind of change in line with the trend and market outlook will not only allow Buick to go longer and longer, but also help to maintain faster mutual cooperation in China's auto sales market.

There are many differences from the previous ones, the first is that the three shield-shaped signs of the original "ladder" layout are directly changed to horizontal and equal spacing; The second is to cancel the circular border of the original logo, and the family file looks more simple; The third is to design an all-silver logo on the basis of the original red, silver and blue, as well as a logo that can shine brightly.

The three shield-shaped signs of the original staircase layout of the thick hall were changed to horizontal placement, and the outer round frame was removed, and the slashes of the three shield-shaped signs were also changed, and the position of the arrangement was changed, and the layout of the rock bend was more concise and refreshing.

This Buick brand day may open up a new world for Buick, whether it is to the peak of electrification, or to upgrade the MPV's imitation ceiling, it is all a growth and development. This kind of change in line with the trend and market outlook can not only make Buick go longer and longer, but at the same time, this kind of aggressive development and promotion trend is also conducive to maintaining faster mutual cooperation in China's auto sales market.

Buick's famous "three shields" logo is based on the inclusion of three shields in a circle. Its origins can be traced directly back to the family coat of arms of the Scotsman David Dunbar Buick, the founder of the automobile manufacturing industry.

As the nineteen-nineties of the nineteenth century, a survey conducted by the company Scoqi, which was engaged in the study of corporate image, showed that it played an important role as an iconic pattern. In research on company trademarks, it has been found that a company's trademark can have a positive or negative impact on customers. The survey further shows that among the many car manufacturers, the "three shields" logo of GM Buick products has won the favor of 50%, which is an impressive proportion.

The development of the Buick logo and the familiar "three shields" style has undergone nearly half a century of evolution. In the mid-30s of the 20th century, in the Detroit Public Library, the family crest of the Scottish Buick family was discovered by General Motors style researcher Lafubo in his 1851 book "The Disappearing Family Crest".

The Buick family crest is a red coat of arms, with a silver and azure Go checkered ribbon pattern running from the upper left corner to the lower right corner. In the upper right corner of the shield there is a deer head with antlers, and in the lower right corner of the shield there is a golden cross with a round hole in the middle of the cross, and the color of the hole matches the color of the red shield.

On May 19, 1903, David Buick, with the help of the Briscoe brothers, founded the Buick Motor Company of the United States, but the company soon fell into trouble. It was only with the funding of William Durant that the company began to prosper and achieved the largest annual automobile production in the United States. In 1908, the General Motors Company of the United States was established with the Buick Motor Company as the center.

When General Motors expanded, the Buick division became the second largest division of General Motors. It is to design and manufacture a mid-range family sedan. Buick has the third largest sales volume within General Motors.

Hello, Buick's famous "three shields" logo is composed of red, white (or light gray) and blue shields arranged in a circle from the bottom left to the top right, and each shield ** is divided into two by a straight line from the top left to the bottom right.

Its origin can be traced directly back to the family emblem of the Buick family. Buick's trademark motif is three knives, and its arrangement gives people the feeling of starting from a high point and constantly climbing, symbolizing a positive and enterprising spirit.

That's three bullets, one higher than the other, representing the mass up and up