What are the methods of tourism market research and what is the purpose of tourist attraction resear

Hello dear, the purpose of the tourist attraction survey is: with the improvement <>of people's living standards, traveling has become a new fashion and leisure way. In order to fully understand the problems of people's travel, and accordingly design the most suitable way, place, and cost for people's travel; To improve the quality of tourism, the level of service, this survey activities.

The main features of the tourism market are as follows:

1. Non-locality: Tourists are mainly non-local residents, and the characteristics of non-locality are particularly obvious in the international tourism industry.

2. Volatility: From an overall and long-term perspective, the entire world tourism market maintains a continuous development trend, but it is moving forward in fluctuations. The reason why the travel market is prone to volatility is that the factors that affect market demand are complex and changeable.

3. Seasonality: The uneven distribution of the demand of the tourism market in time constitutes the seasonal characteristics of the tourism market. The division of seasonality in the tourism market is not based on the alternation of the four seasons in nature, but according to the size of the passenger flow in different periods, such as off-season, shoulder season and peak season.

4. Cosmopolitan: It is manifested in two aspects, one is that the range of tourists' tourism activities covers all regions of the world, and the other is that all countries in the world are actively developing tourism and producing and selling tourism products to residents of other countries.

5. High degree of competition and filial piety: In the world tourism market, on the one hand, there are many tourism suppliers, who want to sell a variety of tourism products. On the other hand, there are many tourism demanders, they want to buy tourism products that suit their needs, and in the case of non-monopoly, the competition is bound to be fierce.

Introduction to the tourism market:

The tourism market usually refers to the tourism demand market or the tourism source market, that is, the frequent buyers and potential buyers of a particular tourism product. From an economic point of view, it is the sum of the exchange relations between the supply and demand of tourism products; Geographically speaking, it is the center of tourism economic activity in the tourism market.

It belongs to the category of general commodity market, which has the basic characteristics of a commodity market, including the places of tourism supply (i.e. tourist destinations) and tourism consumers (i.e. tourists), as well as the economic relationship between tour operators and consumers. The difference between the tourism market and the general commodity market is that it is not a specific material product, but a package route characterized by labor services.

The above content reference: Encyclopedia - Tourism Caution Market.

1. Macroeconomic environment: If it is an international tourism market, analyze the world economy.

If it is a Chinese tourism market, analyze China's economic environment;

3. Segmentation of the tourism market: according to the distance, it can be divided into near outing, domestic travel, and outbound travel.

According to the purpose, it can be divided into humanities, landscape, leisure, etc., and can be divided into self-guided tours, group tours, etc., 4. Analyze what kind of consumer groups different types of tourism are aimed at, and how the current policy, law, and economic environment interact with each other.

Tourism resources survey, refers to the use of scientific methods and means, purposeful, systematic collection, recording, sorting, analysis and summary of tourism resources and related factors of information and data, in order to determine the stock of tourism resources, and to provide tourism managers with objective decision-making basis activities.

The commonly used methods for surveying tourism resources are as follows:

1) Copywriting Investigation Method (Indirect Investigation Method).

2) Inquiry and Investigation Method.

3) Observational Investigation Method.

4) Comprehensive investigation method (field comprehensive investigation).

5) Remote Sensing Survey Method.

6) Statistical analysis.

7) Classification and zoning method.

Thereinto. One, two, and four are the most important methods.