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1st place: Nike ——— USA.
In 1972, Nike was founded. It was founded as Le Cordon Bleu Sports, which was invested by current Nike President Phil Knight and coach Bill Bowerman. The company's products cover a wide range of products: sportswear, shoes, sports equipment and others.
It confirms what its founder, Bill Bowerman, once said, "As long as you have a body, you're an athlete." And as long as there are athletes in the world, Nike will continue to grow and develop. ”
Nike's language is the language of sport.
2nd place: adidas ——— Germany.
Adidas was founded in 1920 (the trademark "adidas" was registered in 1948).
When Adidas was founded, it was still a small business in the form of a workshop, but it had its sights set on the world's largest market.
Therefore, in the early stage of the company's development, Adidas took product technology innovation as the driving force to open up the market and improve brand awareness. "Function first" and "give the best to athletes" are the principles of the company's brand development. Adidas founder Adidas Dasler is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who believes in craftsmanship, quality and innovation, and has made many technological breakthroughs in the production of Adidas sneakers, and he has been awarded a total of 700 patents.
At the same time, Adi Dassler is also a pioneer in the field of sports shoe production in the world. In 1920, Adidas invented the world's first pair of training sneakers, and under his leadership, Adidas gave birth to the world's first pair of skates and rubber cast football spikes.
In terms of footwear, the main products are running shoes, tennis shoes, basketball shoes, field shoes, training shoes, bodybuilding shoes, football shoes, etc. In clothing, cotton and polyester, nylon and elastane are the main ones.
The three most prominent associations of Adidas are: "Stylish, modern, and cool enough." ”
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Top 10 sports brands in the country: Nike, Adidas, Reebok, Puma, Fila, Mizunon, Umbro, Back-to-Back, Diadona, Lotto.
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The world's top 10 brands of sportswear: Nike, Adidas, Reebok, Puma, Fila, Mizuno, Umbro, Capa, Diadona, Lotto.
1. Nike: Nike sportswear can generally be divided into spring, summer, autumn and winter, spring and summer sportswear is mainly based on quick-drying and light clothing materials, autumn and winter styles are mainly sweat-wicking and windproof, and the overall design of each sportswear is simple and atmospheric, and the details are in place.
2. Adidas:
adidas adidas product categories include a variety of ball and track and field sportswear, sports shoes, yoga clothing, etc., the texture of its fabrics and clothing is relatively comfortable, and cotton is usually chosen to facilitate sports and relaxation.
3. Reebok: Reebok products are characterized by trendy fashion, the target consumer groups are women, young people and ordinary consumers, and their sportswear is relatively loose, comfortable, relaxed and trendy.
4. Puma: Puma PUMA is a German sports brand, providing consumers with comprehensive and professional sports equipment, mainly promoting a series of sports items such as sweatpants, sports sweatshirts, sports running shoes, etc., with excellent quality and outstanding performance, most of which are made of pure cotton fabrics, comfortable and breathable, skin-friendly and close-fitting.
5. Fila: Fila is famous all over the world for its brisk and individual design style, outstanding Youcha Congya temperament and unique product efficacy, and most of the sportswear it produces is made of pure cotton single-sided cloth, which feels soft and comfortable on the upper body.
6. Mizuno:
Mizuno has always insisted on designing and creating products based on a wide range of scientific research experiments, and is committed to making sports life more enjoyable and ensuring that sports are more comfortable and safe.
7. Umbro: Umbro is the world's leading professional football clothing and utensils, and its sportswear is made of 100% cotton, which is soft and skin-friendly, moisture-absorbing and breathable, simple and generous and fashionable at the same time.
8. Kappa: Kappa is mainly the design style of American retro streets, the purpose is to express the retro, energetic and casual, uninhibited personality charm, most of the sportswear produced by it is more free and loose, with better tolerance to enhance wearing comfort, taking into account fashion and leisure.
9. Diadona:
Diadona's name is from a town in ancient Greece, which refers to "with talent, talent", and the sportswear produced is basically made of high-density cotton fabric, which is skin-friendly and maintains moisture absorption and breathability, simple and generous, and soft to the touch.
10. Trembling Pleasure:
Lotto is Italy's No. 1 sporting goods brand, and its trendy and fashionable Lotto Leggenda series is very popular with consumers, and its sportswear is made of skin-friendly and smooth fabrics, which are soft and wrinkle-resistant, loose and comfortable, breathable and refreshing.
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