Is the former catering giant Shaxian snacks really going to fall off the altar?

Many stores have been advancing with the times, the decoration is also good, the hygiene management is very good, the price is delicious, and the dining environment is getting better and better, only in this way can it be open for a long time! Looking forward to becoming a time-honored brand in China!

Whether customers consume or not, Shaxian snacks are all there.

First, the cake of the market is so big, but there are more people who share the cake. Therefore, the snack business in Shangsha County is not as good as before.

Third, due to the different regional tastes, the main source of snacks in Shaxian County, Henan, Anhui, Shandong, and Jin regions is now less than that of Sichuan, Chongqing, Guizhou, Yunnan, and Jiangxi. Salty and spicy hemp, red oil overflowing the tank. This practice is not the strength of Shaxian people.

Fourth, the operators of snacks in Shaxian County are generally older (mostly around 50 years old), and young people are basically reluctant to do it. On the other hand, the practitioners of other brands are much younger. The main group of consumers is also concentrated in the age of 40. Consumers are more willing to spend with their peers.

Shaxian snacks are based on the theme of local cultural characteristics, if you want to eat authentic snacks, you must first know what is authentic, rather than talking calmly, saying that there is no new product release, then it is even less qualified to say, there is a local snack will be new every day!

Now Shaxian snacks are getting more and more difficult to eat.

Which store pushes new products every day?

Shaxian snacks are nothing more than that.

Have you ever eaten authentic Shaxian snacks, I have lived in Shaxian County for 7 years, and I dare to call Shaxian snacks when I hang a sign in Shaxian County, but in fact, there is no taste of Shaxian snacks.

Authentic Shaxian snacks are never tired of eating.

Shaxian snacks are the product of hard-working people!

Unhygienic, Shaxian snacks are the lowest-grade.

There are more and more fake Shaxian snacks.

There is no bet on how long the old brother and sand county can support it.

If you want to ask, who hasn't eaten Shaxian snacks, it is estimated that few people say that there are, as a former catering giant, every meal will be overcrowded fast food brand, why is Shaxian snacks facing a serious closure tide?

Let's study the development process of Shaxian snacks, its main focus is high quality and low price, for merchants, the cost of opening a Shaxian snack is relatively low, so many self-employed people are willing to open. On the other hand, from the perspective of our consumers, Shaxian snacks can allow us to eat for a few yuan, so for the vast majority of people, this is a cost-effective place to consume.

What is wrong with such a well-known fast food chain brand? First of all, Shaxian is a place name, it is not a clear brand, we can see Shaxian snacks all over the country, so it is difficult for us to identify which is the real Shaxian snacks, but in fact, Shaxian snacks are already a group, registered trademarks, consumers are more difficult to distinguish, this difficulty in distinguishing seriously affects the development of Shaxian snacks, can not form a standardized standard system.

Secondly, with the increasing abundance of people's living consumption and the rise of many online takeaway platforms, a single catering brand like Shaxian snacks seems relatively thin and has very limited choices.

In this case, how to make the brand of Shaxian snacks gradually grow has also become a common difficulty for many Shaxian snack operators to overcome.

There may not be KFC and McDonald's in your city, but there will definitely be Shaxian snacks. According to statistics, there are more than 80,000 Shaxian snack bars in the country, and because they are all over the country, Shaxian snacks and Lanzhou ramen and yellow braised chicken rice are known as the "three giants of catering", and they have a pivotal position in the domestic catering market.

It is said that in the early 90s, many people in Shaxian County loved to gamble, and now everyone knows that this kind of gambling is mostly **. But at that time, many people were vainly trying to invest a lot of money to make a lot of money, and as a result, many Shaxian people lost half of their life savings. There was no way, a large number of Shaxian people had to go to other places to make a living in order to repay their debts.

Unexpectedly, there was a snack bar opened by a Shaxian person in other places that became popular, and the special snacks of Shaxian County such as chicken leg rice and chaos sold in his store were of high quality and low price, and they conquered the stomachs of the locals at once. Other Shaxian people saw that they could make money by opening snack bars, so they also opened stores all over the country. In this way, Shaxian snacks slowly appeared in large and small cities across the country, until there are more than 80,000 today.

People who work in big cities, when they see a snack bar, the four big words "Shaxian snacks" at the door will definitely make him feel more cordial, because Shaxian snacks mean good quality and low price, and 10 yuan can ensure that they are full, compared with other chain catering brands, it is more humane. In the past 20 years, Shaxian snacks can be said to be booming, but in recent years, the business of Shaxian snacks has not been as good as before, and many stores have even closed down, why is this?

Fake shops are rampant, and the hygiene is not up to standard.

Do you know? Many of the Shaxian snacks on the street are copycats, but it is difficult to tell. There are more than 80,000 real and fake snacks in Shaxian County, and due to the lack of unified norms, the food hygiene problems of many Shaxian snacks are worrying.

Nowadays, people are paying more and more attention to hygiene, so naturally more and more people are reluctant to go to Shaxian for snacks.

, competitors rise.

In second-tier cities, five years ago, the 10-yuan chicken thigh rice price has risen to 15 yuan, and the amount of 10-yuan stewed soup is getting smaller and smaller. In recent years, Malatang, Chongqing noodles and other equally high-quality and inexpensive restaurants have risen strongly, and the cost-effective advantage of Shaxian snacks has disappeared.

With the development of the times, the catering industry is also constantly upgrading, the catering business is no longer about making special tastes, but also about user experience, and it is time to make changes to Shaxian snacks that have remained unchanged for more than 20 years.

With the development of the economy, China's catering industry is now also very developed, no matter where you go, you can see a variety of food snacks, such as Japanese food, Korean food, special food from all over China and so on. But when it comes to the "Big Three" of China's catering industry, that is, Shaxian snacks, Lanzhou ramen and yellow braised chicken rice, I believe everyone has eaten them. So why are Shaxian snacks that were popular all over China so lonely now that no one patronizes them?

You'll understand after reading it.

Among them, Shaxian snacks, since they became popular, have sprung up all over the country like mushrooms after a rain, especially in the past few years, basically you can see Shaxian snacks when you go to the top. However, in recent years, Shaxian snacks have begun to be lonely, and fewer and fewer people are going to eat, so many stores have closed down, why is this?

I believe that many people have eaten Shaxian snacks, and every time Xiaoyou goes to eat it, it is standard steamed dumplings and wontons, and you can eat it for less than ten yuan. And now no one goes to eat mainly because there are more and more types of food outside, compared with Shaxian snacks, those novel foods are more attractive to foodies, so more people are willing to try fresh food.

The second reason is that the food of Shaxian snacks is too simple, and it has been the same steamed dumplings, wontons, mixed noodles, etc. for more than ten years, even if these snacks are delicious, you will get tired of eating too much. And in recent years, the price has risen a lot, and the price of snacks in Shaxian County has also begun to rise, from the previous three yuan a bowl of wonton to the current five yuan a bowl, and now the portion is less, more than a dozen yuan can not be full, so most people are more willing to eat a ten-yuan box lunch.

In the end, because of the store environment of Shaxian snacks, like Xiaoyou went to eat Shaxian snacks before, the table was slimy, and there were a lot of flies flying in the store, and the pot for cooking noodles looked like it was not cleaned, so would there be an appetite after seeing this environment? This is also the main reason for the loneliness of Shaxian County today, after all, people are now paying attention to food safety issues. I don't know what everyone thinks?

The things in it are not related to the delicious snacks in my impression. It's a noodle restaurant that doubles as a stew pot!

This brand has never been popular, where does it come from? It's just a so-called "brand" made up out of thin air by local businessmen, and it sells the same things as other stalls, without any characteristics of its own, just trying to get a familiar face.

First of all, the first question, I feel that Shaxian snacks must have gone out of Shaxian, for example, I have seen Shaxian snacks in many places. Moreover, Shaxian snacks also landed on the treasure island of Taiwan in 2010, and you can search for them on the Internet. You can search for Shaxian snacks on the map app, and you can also see that there are many Shaxian snack stores across the country.

I can say this responsibly, Shaxian snacks have been famous all over the country for a long time.

At the earliest, I knew that Shaxian snacks were still in Beijing, and it was very convenient to have a working meal at noon and a luxurious lunch, with rice, vegetables and soup. It's cheap and affordable, it's also very nutritious, and the food is served very quickly, so it's really very convenient to make a working meal. The mixed noodles of Shaxian snacks are also very delicious, especially the chili sauce in the noodles, ouch, that taste is really amazing.

I can't say it, I'll drool if I say it again.

I feel that the most representative of Shaxian cuisine is Shaxian flat pork, which is similar to wonton, but it has a completely different feeling. The texture of the flat meat is very good, and it is said that the minced meat is not cut with a knife, but with a mallet, and the skin of the flat meat is particularly thin. And the boiled flat meat is also boiled in broth, and sprinkled with chopped green onions.

A bite of flat meat, a bite of soup is really beautiful.

Every 2 is the duck leg rice that I often eat, and I guess many people have eaten it too. I have eaten so much dry rice in Beijing, and I have only eaten duck leg rice in Shaxian County. Maybe it's only in their house, and I rarely see other places anyway, have you ever eaten Shaxian duck leg rice?

The third is the sesame sauce noodles, this noodles look very simple, but it tastes really similar, especially with their chili sauce. Shaxian chili sauce is oil-free, and the color of the chili peppers is between yellow and red. Although the chili sauce is oil-free, it tastes very fragrant and very underneath.

Shaxian snacks are actually a branch of the ancient Central Plains food culture tradition, many snacks in Shaxian County still retain the characteristics of the ancient traditional consciousness culture, and some snacks even retain the original characteristics of the production method, which can be called the "living fossil" of the ancient Chinese traditional food culture.

The authentic name of "Shaxian Plate Duck" is "Shaxian Duck". Bacon products, collectively known as bacon, have a long history in China. The original meaning of bacon is dried meat made in the month of Layue. As early as the Zhou Dynasty, the imperial court had the position of "Laren".

Its role is to take charge of the processing of dried meat, which is made by chopping cinnamon (spices) and ginger and sprinkling them on the meat, salting them, and finally drying them in the sun or roasting them (see Zhou Li). The first official mound, "The Book of Rites.

Twelfth of the Rules). The traditional practice of Shaxian duck is roughly the same as the above, but there is a slight increase or decrease in the ingredients, and the baking method is also more exquisite.

Shaxian's "wine brewing", "new Shen Hong" and "winter wine" can also be found in "Zhou Li". "Zhou Li" divides the wine into "five qi and three wines", "five qi" refers to five kinds of unfiltered thin wine, among which "liqi" is ripe overnight, and its taste is slightly sweet, which is clearly called "wine brewing" by Shaxian people. "Three wines" are three kinds of strained and dregated wines.

The wine made on the spot is called the wine, and the wine that was brewed and drunk in the year of Chengguan and Xia Mao in Shaxian County can be called the wine; Sake that is brewed in winter and matured in summer is called sake, and sake that has been brewed longer than sake is called sake. There are still people in Shaxian County who call home liquor the wine of the past.

Shaxian Chronicles. "Product" records: The wine brewed by Xia Mao is divided into "long water and short water".

The brewing time of long water is longer, and the brewing time of short water is shorter, which is the same as the "old sake" and "sake" recorded in the "Zhou Li". Shaxian noodles and tofu, which are famous for their delicious taste, are not unique to Shaxian County, and can be found in Chinese recipes. Shaxian tofu "point pulp" does not use gypsum or salt brine, but uses overnight old slurry water, so Shaxian tofu is white and tender, which is not unique to Shaxian, the invention of tofu in Anhui Huainan Bagong Mountain, is to use the old pulp water to point tofu.

The spread of food culture in the Central Plains to Shaxian is naturally related to the many southward migrations of the Central Plains people in history. According to the genealogical survey, all the residents of Shaxian County are descendants of the Central Plains provinces (Henan, Shandong, Hebei, Shanxi, Anhui). The Han people from all over the world have moved to Shaxian County, which is one of the main reasons why Shaxian has become a "snack city" because Shaxian has become a gathering place of traditional Chinese food culture.

As a brand, Shaxian snacks have gone out of Shaxian County, and the industrial chain has gone to the whole of China, with stores in various places. Shaxian snacks include crockpot soup, flat meat, spring rolls, dumplings, hot tofu, etc.

Shaxian snacks have gone out of Shaxian County, and Shaxian snacks have gone to the whole of China. Shaxian flat meat, Shaxian red side tea, rich bean curd, braised duck feet, sweet eight-treasure rice, Shaxian mixed noodles, Shaxian fish balls are all authentic Shaxian cuisine.