What is the cosmetics market like? 10

On the whole, the domestic cosmetics market is mainly occupied by foreign-funded enterprises, and the market share of domestic cosmetics companies is estimated to be about 20%, while foreign-funded and joint ventures have about 80% of the entire cosmetics market share. Cosmetics companies with internationally renowned brands are favored by young women due to their long production time and high reputation. The advantages of foreign-funded enterprises are particularly obvious in the mid-to-high-end cosmetics market, and the top 20 mid-to-high-end cosmetics brands in China are basically from the United States, France and Japan.

Although foreign brands occupy an advantage in the traditional cosmetics field, due to the large overall capacity of the cosmetics industry and the diversity and changing consumer demand, local brands can still achieve rapid development and even take a leading position in certain segments based on an in-depth understanding of local culture and an accurate grasp of consumer psychology, and through clear and accurate brand positioning.

The average consumption power of China's cosmetics market is still low, and the competition for the low-end market is particularly important. Therefore, through the acquisition and integration of mature local brands, and through this rapid expansion of sales network, the construction of a more complete brand line has become an important means for multinational enterprises to compete with Chinese local enterprises. In the increasingly fierce competition of international and domestic enterprises, the rapidly growing Chinese daily chemical enterprises are also reshuffling in the big waves, and a number of brands that actively penetrate the mid-to-high-end market have emerged.

Up to now, the traditional famous brands of domestic cosmetics are still developing in competition. Emerging domestic brands are also emerging, and they have gradually developed and grown.

Cosmetics are fast-moving consumer goods with huge market potential. Now there are many brands in the market, and the competition is fierce. There are not too many good brands, except for foreign big brands, there are some domestic products that are common in advertising. Summer is the off-season for cosmetics.

No matter what kind of society, there is no shortage of people who love beauty, although the means used are different, but the purpose is still to be able to make themselves more beautiful. Therefore, there are quite a lot of cosmetics stores at the moment, whether it is a domestic brand or a foreign product, they are selling very well. There are also some cosmetics stores that sell all kinds of foreign cosmetics in the name of **, and consumers who can't distinguish the real from the fake are occasionally fooled.

What is the outlook for the cosmetics industry in 2019?

Everyone has a love for beauty, so the development of the cosmetics industry will always be prosperous. In the cosmetics industry, it can be said that there are only failed cosmetics, and there are no failed companies. If an enterprise fails in the cosmetics industry, it must not be the best in the cosmetics industry prospect analysis and future trends.

The epidemic has not changed, and the industry is highly prosperous

In 2019, the retail sales of China's cosmetics units above designated size were close to 300 billion yuan, and the overall market size of the industry was close to 500 billion yuan.

In 2020, although the outbreak of the epidemic caused offline cosmetics physical retail to face the dilemma of declining sales at the beginning of the year, cosmetics had strong consumption resilience in the consumer category. Coupled with the impact of "mask makeup benefits", China's cosmetics demand will continue to expand in 2020, and the retail sales of cosmetics above designated size will reach a new high, reaching 340 billion yuan, with a year-on-year growth rate, and maintaining a high prosperity throughout the year.

Note: "Enterprises above designated size" refer to wholesale enterprises with annual sales of 20 million yuan or more; Retail enterprises with annual sales of 5 million yuan or more.

After the epidemic, the recovery is rapid, and the industry continues to prosper

Affected by the epidemic, Euromonitor expects the size of China's cosmetics market to be 507.8 billion yuan in 2020, a year-on-year increase, and the growth rate will increase in 2021, and then recover 10-11% growth. According to this, it is expected that by 2025, the scale of China's cosmetics market is expected to reach nearly 900 billion yuan.

The future prospects of the cosmetics industry should be relatively good, with the development of society, more and more people make up makeup, and a large number of cosmetics are needed, and the cosmetics industry should also be very promising.

I think the future prospects of cosmetics will be better, very good, because women now love beauty and know how to take care of themselves, so I think the future prospects of cosmetics will still be very good.

I don't think it's an overthinking. There is no such thing as a free lunch in the world, something that does not cost money.

on is the most expensive. Only the love of parents in the world is selfless, and only parents sincerely hope.

You're doing well.

Summary. Hello dear, it is a pleasure to answer this question for you. <>

The question the teacher received was: What about cosmetics? The teacher's answer to you is:

Hello,....The use of makeup can make us become confident, I believe that many little fairies will feel that they still have a certain change before and after makeup, after makeup, their whole face will look more exquisite, and their mental state will be improved a lot, especially when we go out, we will feel very confident. Hope it helps you <>

How about cosmetics.

Hello,....Hello dear, it is a pleasure to answer this question for you. <>

The question the teacher received was: What about cosmetics? The teacher's answer to you is:

Hello,....The use of makeup can make us become confident, I believe that many little fairies will feel that they still have a certain change before and after makeup, after makeup, their whole face will look more exquisite, and their mental state will be improved a lot, especially when we go out, we will feel very confident. Hope it helps you <>

Hello dear, here's an extension of your question. Make-up can protect the skin, so we use some sunscreen and some foundation. In addition to protecting the skin from UV rays from the outdoors, it can also resist some pollution in the air, it is more like a protective film to protect our skin and slow down the loss of moisture.

And nowadays, many base makeup products have added some essence and essential oil ingredients. Makeup can also play a role in nourishing and skin care. It can provide you with a reference <>

I hope it can help you, and I wish you a happy life. <>

What to use first, then what to use.

First of all, skin care - sun protection isolation - foundation - makeup - eye shadow - eyeliner - eyelashes - blush - lips - dark shadow - highlight, isolate Oh.

I've never had to quarantine.

Isolation is not necessary, the cream should theoretically belong to the primer, the main role is to protect the sun, isolate dust in the air and modify the skin tone, if you apply sunscreen and liquid foundation, you can also do without the barrier. Because the barrier cream has the functions of moisturizing, sun protection, modifying skin tone, and covering pores, if you are too lazy, you can go out after applying isolation, and if you wear makeup, isolation is not necessary.

In 2020, the market size of China's cosmetics industry will exceed 70 billion US dollars

With the continuous development of China's economy and the continuous improvement of residents' income level, under the development of the Chinese market by big-name cosmetics companies in Europe, America, Japan and South Korea, the cosmetics consumption concept of domestic consumers has gradually increased, and the scale of the domestic cosmetics market has expanded rapidly.

According to Euromonitor statistics, the market size of cosmetics in China showed an increasing trend year by year from 2011 to 2020, but the growth rate of the market size from 2011 to 2019 showed a downward trend first and then an upward trend. China's market size has increased from 100 million US dollars in 2011 to 100 million US dollars in 2020, with a compound growth rate of about. The epidemic in 2020 has had a great impact on the overall economy, and the positive growth rate of the cosmetics market can still be maintained in this environment, which fully reflects the unlimited potential of the future development of China's cosmetics market.

Consumers aged 25-29 have the largest number

In terms of the age structure of beauty and skin care users, users aged 18-29 account for about 50%, of which users aged 25-29 account for the largest proportion.

Women in the Z generation are the main consumers of beauty and skin care productsFrom the perspective of the gender structure of Gen Z beauty and skin care users, in 2020, women accounted for 77%, dominant.

There is little difference in the number of consumers in first-, second- and third-tier cities

In terms of the urban distribution of beauty and skin care users, the urban distribution of beauty and skin care users is relatively balanced, among which users in first-tier cities account for the largest proportion of 23%, and second-tier cities and new first-tier cities account for the same proportion, respectively.

The e-commerce platform is the preferred channel for buying beauty and skin care products

From the perspective of the beauty and coal purchase channels of Generation Z, more than sixty percent of Generation Z have purchased beauty and skin care products on the e-commerce platform in the past year, and beauty and skin care brands have their own brands on the e-commerce platform, and offline beauty and skin care collection stores have also built their own brand stores on the e-commerce platform.

On the whole, Gen Z women are the main participants in China's beauty consumption market, and the impact of the epidemic has also made Gen Z women more inclined to online when choosing beauty consumption methods.

The above data refers to the Prospective Industry Research Institute"Analysis Report on the Market Prospect and Investment Strategic Planning of China's New Beauty Retail Industry".

As consumers become more sophisticated, their preferences for product use, ingredients, and brand positioning become more segmented. The concepts of whitening, freckle removal, anti-aging, moisturizing, sunscreen, and hydration will be more and more recognized by consumers. Eye, lip, cheek and neck segments are closer to the specific needs of consumers.

In recent years, pure natural products and organic products have been highly sought after, which is a hot spot for the development of the cosmetics market in the future, and it is also a key area for cosmetics companies to strengthen research and development.

At the same time, domestic brands are better at developing than international brands.

The second- and third-tier daily chemical store channels were quickly seized.

Mass market in second- and third-tier cities. At the same time, in order to adapt to the increasingly diversified needs of consumers, as well as in order to pursue high profit margins corresponding to high-end products, domestic brands began to launch high-end products and penetrate into the high-end product market. Cosmetics companies have implemented a multi-pronged approach to the construction of diversified sales channels, consolidating the original traditional sales channels while laying out e-commerce channels to achieve multi-channel sales.

The current development is very good, and the future prospects are also very good, because many girls are very beautiful now, and people now know more and more about dressing up, so the development of this industry in the future is very good.

It's very popular, and I personally feel that the prospects of this industry are very good, because now most of us like to enjoy and make ourselves more beautiful through various beauty methods.

This is a very hot industry, and I think it is still very promising, because everyone has a love for beauty now, and as long as there are women, the beauty industry will not go bankrupt.

This industry is very hot now, because people's living standards have improved and the pursuit of beauty is getting higher and higher. The beauty industry has a very bright future.

Now not only girls like to wear makeup, but even boys like to wear makeup, and the number of people is increasing geometrically, so the beauty industry is getting better and better.

If you want to do well, this industry has great prospects for development, and people nowadays are more and more fond of beauty, and then if you have a certain reputation, there will be many repeat customers, but if it is not good, it will be difficult to continue.

The development is getting better and better, because with the development of the economy, contemporary women each have their own economy, so they will have higher and higher requirements in cosmetics, and they are more and more willing to spend money.

The development speed is getting faster and faster, and a variety of beauty products have been developed for different age groups and different conditions, attracting women to buy and extending the beauty industry chain.

The popularity is only increasing, more and more people pay attention to the maintenance of the best, pay attention to their own image, and beauty can just help us maintain, now not only girls are keen on beauty, more and more boys have begun to join the ranks of beauty.