Can I use a registered chain brand but no registered trademark?

What does it mean to register a chain brand? How can you talk about a brand without a trademark?

Only a name that has been applied for a trademark and approved for registration by the Trademark Office can be used as a brand, otherwise it is impossible to imagine the legal protection of the exclusive right to use a trademark.

If there is no registered trademark, then the name can be used by everyone, because there is no exclusive right holder. You can't stop others from using it, and you can't manage it yourself.

No trademark is not good, no trademark can talk about brand.

How to protect your own brand, others can also occupy it at any time.

It is impossible to protect itself and the chain brand, which affects the operation.

A trademark is required to attract investment and to place an advertisement.

Those who do not have a registered trademark cannot join. Shangmin Youye franchise refers to the business activities in which the enterprise with registered trademarks, corporate logos, patents, proprietary technologies and other business resources is licensed to other operators in the form of a contract, and the franchisee carries out business activities under a unified business model in accordance with the contract, and pays the franchise fee to the franchisor. Franchise is a kind of business franchise.

Commercial franchise management regulations article 3 commercial franchising, refers to the registered trademarks, corporate logos, patents, know-how and other business resources of enterprises, in the form of a contract to license its business resources to other operators, franchisee in accordance with the contract in the unified bridge of the business model to carry out business, and to the franchisor to pay the franchise business activities. Units and individuals other than enterprises shall not engage in franchising activities as franchisors. Units and individuals other than enterprises shall not engage in franchising activities as franchisors.

There is no registered trademark to do franchise, but there is a greater risk. The franchisor carries out franchising without a registered trademark, and waits for a time bomb for himself, because even if the franchise contract has been signed, the franchisee can still ask for the termination of the contract and refund compensation at any time on the grounds that the franchisor does not have a registered trademark, and the gains outweigh the losses.

The trademark has the uniqueness and exclusivity of the hail, and if the trademark is not registered, the enterprise does not have the exclusive right to use the trademark. If the company's goods are well managed, other businesses can also use it casually, so that the basic role of the trademark to indicate the goods has been affected, and the quality and reputation of the goods represented by the trademark will also have an adverse impact. Only after the trademark has been registered, no one else can use the same or similar trademark for the promotion of products of the same category.

Legal basis: Article 3 of the Regulations on the Administration of Commercial Franchise (hereinafter referred to as the franchise), the term "commercial franchise" in these Regulations refers to the business activities of enterprises (hereinafter referred to as franchisees) with registered trademarks, enterprise logos, patents, proprietary technologies and other business resources, which license their business resources to other operators (hereinafter referred to as "franchisees") in the form of contracts, and the franchisee carries out business activities under a unified business model in accordance with the contract and pays franchise fees to the franchisor. Units and individuals other than enterprises shall not be engaged in franchise activities as franchisors.

1. If the brand does not have a registered trademark, it cannot be a franchise, and the enterprise (hereinafter referred to as the franchisor) with registered trademarks, corporate logos, patents, proprietary technology and other business resources shall license its business resources to other operators (hereinafter referred to as the franchisee) in the form of a contract. II[Legal basis].Article 3 of the "Commercial Franchise Management Regulations", the term "commercial franchise" (hereinafter referred to as franchise) in these Regulations refers to the enterprise (hereinafter referred to as the franchisor) with registered trademarks, enterprise logos, patents, proprietary technology and other business resources, and the business resources it owns are licensed to other operators (hereinafter referred to as the franchisee) in the form of a contract, and the franchisee carries out business under a unified business model in accordance with the contract, and pays the franchise fee to the franchisor.