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Anonymous users2024-02-16L'Oréal China is keenly aware that with the upgrading of consumption.
Consumers' sensitivity to quality has changed to the pursuit of quality.
There is a new opportunity for more and more consumers to shift from practical to enjoyable consumption (e.g., beauty products) and more towards brands and products that are premium, personalized, niche and service-oriented.
Dimension 1, desirable brands and products
This is the foundation of L'Oréal's success. L'Oréal China continues to respond to changes in consumer demand and upgrade its brand fleet. At present, L'Oréal has 23 brands in China, serving more than 100 million consumers, with complementary brand portfolios covering skincare, men's skincare, makeup, hair care, hair coloring, perfumes, cosmeceuticals, body care, and beauty devices.
The 23 brands are from France, the United States, Italy, Japan and China.
Dimension 2, Excellence and Innovation
L'Oréal is not only about meeting consumer needs, but also about creating new ones. For example, regenerative medicine uses stem cell technology and products to restore ** and hair regrowth. With digital beauty, use the Smart Brush for hair quality scoring and personalized hair care recommendations.
Dimension 3, creative new marketing
L'Oréal China explores disruptive content and uses omni-channel to reach its target consumers and nurture super consumers.
Dimension IV,New retailLeading the channel innovation of online integration with offline (O+O) to create an immersive experience throughout the entire consumption path.
In addition to traditional distribution channels such as mass market, department stores, drugstores, brand retail, e-commerce and hair salons, L'Oréal has also strategically upgraded its offline channels, strategically focusing on the development of large shopping malls, increasing the layout of brand boutiques, and proposing to upgrade the experience of channels as media.
Social value. L'Oréal Group.
In October 2013, it announced the sustainable development of "Beauty for All".
commitment, which focuses on the entire value chain of L'Oréal.
R&D, production, consumption, and enterprise development are four major areas, including a number of quantitative goals:
Sustainable Innovation: By 2020, we will commit to 100% of our products through innovation that are environmentally and socially beneficial.
Sustainable production: By 2020, commit to reducing the environmental footprint by 60% from 2005 levels, while sharing beauty with 1 billion new consumers.
Sustainable lifestyles: By 2020, every L'Oréal consumer will be empowered to consume sustainably.
The ability to choose and at the same time make this world a more beautiful place.
Sustainable development: By 2020, we will jointly achieve sustainable development by sharing the results of development with employees, businessmen and communities.
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Anonymous users2024-02-15Are you asking about the company or the L'Oréal Paris brand? L'Oréal Paris is a distribution brand of L'Oréal, and I think the main thing is to establish a brand image that is deeply rooted in the hearts of the L'Oréal Group. It is to rely on a full range of first-class publicity, and the group's own high-tech technology to occupy the market.
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Anonymous users2024-02-14The disadvantage of L'Oréal is that it is prone to the growth of fat particles.
Advantages and disadvantages of L'Oréal hyaluronic acid:
L'Oréal Hyaluronic Acid Essence is delicate and lightweight, making it easier for the skin to absorb, and there are other softeners in its ingredients to increase the skin's absorption of skin care essences.
L'Oréal Hyaluronic Acid contains at least 100ml of high-concentration Schiropractic Hyaluronic Acid Serummer, which must be used with caution and remember not to add excess burden to the skin, so as not to increase fat particles and other skin problems.
L'Oréal has several hyaluronic acid products:
L'Oreal currently has a total of six hyaluronic acid products on its official website**, namely L'Oreal Hyaluronic Acid Hydrating Stay-Up Cream, L'Oreal Ampoule Hyaluronic Acid Essence**, L'Oreal Rejuvenating Hyaluronic Acid Emulsion, L'Oreal Water-Feeling Hyaluronic Acid Sunscreen Lotion, L'Oreal Hyaluronic Acid Ampoule Hydrating Essence, and L'Oreal Rejuvenating Hyaluronic Acid Facial Moisturizing Serum.
Its hyaluronic acid products pay more attention to hydration, moisturizing and deep moisturizing, and the best selling ones are ** and essence essence.
L'Oréal
L'Oréal is one of the largest cosmetics companies in the world, founded in 1907. L'Oréal is a leader in the beauty industry, operating in more than 130 countries and regions, with 283 branches, 42 factories, more than 100 leading merchants and more than 50,000 employees around the world.
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Anonymous users2024-02-13Dear, we don't use L'Oreal mainly because it belongs to a more famous makeup brand to take stupid, **high, plus the quality is relatively poor, after the use of the mess only allergies, it is likely to lead to **redness and swelling, the product is too single and sensitive, there is no way to meet the needs of most users.
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Anonymous users2024-02-12Summary. Hello dear <>
We are glad to answer for you, L'Oréal's product advantages: the products are divided into three grades, which can meet the needs of different levels of consumers, targeted, and different levels of products adopt different distribution strategies, which can diversify business risks.
What are the advantages of L'Oréal products?
Hello dear <>
Xinzhu Hall is pleased to answer for you, L'Oreal product advantages: the products are divided into three grades, which can be fully adapted to the needs of consumers at different levels, targeted, and different levels of products adopt different distribution strategies, which can be used to diversify business risks.
The first impression of L'Oréal skincare products is that the packaging is good! L'Oreal's products, compared with other products, are still good, especially L'Oreal Moisturizing Grape Seed Moisturizing Lotion! The first time I used it was the L'Oreal hyaluronic acid liquid series products endorsed by Fat Di, L'Oreal's ** positioning is a relatively young consumer group.
L'Oréal is also widely used by age, and different products have different age groups. The Moisturizing Series is suitable for people over 18 years old. Snow Powder Brightening Series and Genesis New Skin Source Series are used by people over 25 years old.
The Anti-Wrinkle Tightening Series is suitable for people over 35 years old.
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