What psychology of consumers needs to be captured in the design of the packaging box?

Consumers sometimes buy products not only to meet material needs, but also to the personality satisfaction and spiritual pleasure brought by the brand. Therefore, as the external manifestation of the product brand, the visual symbol of the brand should be integrated into the packaging to the greatest extent in the design to form a unique brand personality. When designing the packaging, it is necessary to comprehensively use the color, shape, material and other elements, and at the same time show the connotation and information of the enterprise contained in the product brand image, and highlight the common interests of the product and consumers, so as to make the product form a more intuitive impact on consumers, so that consumers have a strong impression of the product brand, and achieve the purpose of continuing to attract consumers.

Packaging design to promote product sales packaging is a combination of technology and art, because the external interface of the packaging appeals to people's vision with a direct and artistic image, therefore, it can guide people's consumption choices in product marketing activities, improve fashion consumer taste, and communicate with consumers psychologically. Packaging should become a driving force to promote consumers' desire to buy, with the increase of products on the market, packaging box design and production has become an important part of many businesses. Mainly because the packaging gift box can play a certain value-added role, there is a considerable difference between the same product in the gift box packaging and without gift box packaging, a good gift box packaging can not only promote enjoyment, improve competitiveness in similar goods, enhance consumers' desire to buy, but also improve the taste of more face.

Therefore, if we want to increase sales, we must not only rely on the quality of the product to increase sales, but also win better sales through the outer packaging of electronic products. Therefore, how to design the product packaging box is also a problem that we are concerned about.

The needs of consumers make us have to design new selling points for product packaging, and the unique form can strengthen the selling point of the product and attract the attention of many consumers. For the same product, different product packaging forms give customers the feeling that the quality of the product is different. Experiments have been conducted with consumers trying out the same detergent in different bottles, and they think it's a different product detergent.

This experiment shows that the packaging form is different, and the product with a good packaging form is an important factor influencing consumers' purchase. Packaging design is a highly comprehensive design professional discipline, which includes plane composition, three-dimensional composition, color composition, text design, illustration, photography and other knowledge.

With the growth of society and the increasing maturity of the consumer market, packaging design has the same status as market planning, commercial promotion and scientific marketing model. Traditional packaging design is far from being able to adapt to the needs of today's rapidly developing commercial markets. How designers can make their designs meet the needs of the market, effectively promote the sales of products, and achieve the unity of packaging design and marketization has become a topic of great practical significance.

The information conveyed by the container modeling, structural design, material and technology, visual communication design and other aspects of the packaging can effectively promote the product, increase the attractiveness and affinity of the product, and then stimulate the purchase desire of the target consumers, and play a role in opening up the market, occupying the market, promoting and expanding product sales in the market economy.

Product packaging is the first step to attract customers' attention, and a good product can speak for itself and make people shine. Beautiful packaging can improve the recognition of products and enhance consumers' desire to buy.

The packaging design takes the "interaction" of people and things as the core of the design, and the packaging form and structure convey that "opening the package is a celebration ceremony" Exquisite packaging is a visual feast for customers.

The packaging designer is the leader of this feast, and the design level of the designer directly affects the packaging effect of the product.

How to make attractive packaging.

To make exquisite packaging, designers need to understand the elements of packaging design, master various craft techniques, and seek the best balance between each element. If you want to learn more about packaging design, then I'll take you on to ......

A core element of packaging design.

Functional design: to realize the value of goods and use value, and is a means to increase the value of goods.

Material considerations: Different material packaging can bring different sensory effects to the product.

Message: Some packaging needs to have detailed text and graphics to present all the information, so that consumers can increase their trust in the product through the message.

Appearance design: packaging that attracts the attention of customers and better reflects the presence of the product.

Emotional experience: There are different tactile sensations and experiences in various packaging, from the structure seen, to the touch of materials, to the process of dismantling and revealing products layer by layer.

Packaging and sustainability issues: Packaging designers need to think about and examine the world of packaging, make packaging design more sustainable, and inject new possibilities.

In today's highly competitive environment, packaging design has become an important tool to capture consumers' attention and increase sales. A good packaging design can attract the attention of consumers, earn their trust and loyalty, and make your product stand out. Here are a few ways to attract consumers through packaging design:

1.Highlight product features.

The packaging design should emphasize the difference and function of the product. If your products have multiple uses, then you can focus them on the packaging so that consumers can better understand the product. In addition, use clear and unambiguous words and images to convey the product's price, hidden value, and special features.

2.Create emotional resonance for consumers.

Creating an emotional connection with consumers (building value for a brand story) drives purchase decisions, and this is one of the ways many companies use packaging design to engage consumers. There are many ways to create this emotional connection, such as adding a fun, entertaining, or heartwarming element to the packaging that resonates and emotionally responds to the consumer.

3.The pursuit of simple beauty.

Packaging that looks clean and fine is more likely to attract people's eyes. The design must appear elegant and precise in order to obtain commissions from potential target consumers. At the same time, it is often not optimal to opt for flashy, brightly colored decorations and fancy fonts.

4.Color is very important.

Humans are extremely sensitive to visual impressions, so the colors used in packaging design are important. You can use color or black and white images, but the important colors that represent your product, brand, or renter must be displayed in a way that is consistent with the overall design of the packaging.

5.Clear and concise information.

Many people look at the information on a product's packaging when making a purchasing decision, so it's important to provide clear, concise, and easy-to-understand information – such as raw materials**, harmful ingredient content, etc.). Of course, you should try to avoid vague, vague or irrelevant information and too much text.

Zhonghui design packaging design works.

1. Attract people's attention.

Attracting people's attention is the number one factor in enhancing the effectiveness of packaging. "Attention" is a characteristic of the process of mental cognition, which is the orientation and concentration of people on the things they know. People exhibit the characteristics of attention when they perceive, remember, or think.

According to psychological research and analysis, if a packaging design wants to make consumers pay attention and be able to understand, comprehend and form a consolidated memory, it is inseparable from the uniqueness of the text, color, graphics and sound conditions in the packaging that acts on the human eyes, ears and other sensory organs.

2. Emotions and associations.

It is not too difficult for designers to make the packaging eye-catching, but it is the most important thing in the design process to be different and reflect the cultural connotation of the product.

Among the many elements of product packaging design, color has the strongest visual impact. The colors used in the packaging of goods will make consumers associate, induce various emotions, and change the purchase psychology.

The packaging of the commodity should also be considered to match the market positioning, grade, value and cost of the commodity. Consumers generally believe that the quality of packaging reflects the quality and image of the product, but they should also pay attention to avoid excessive packaging, so as not to make consumers feel flashy and deceived. This is the effect of commodity packaging on the psychology of consumers.

3. Make consumers "unforgettable".

People need to see and touch, taste and smell to truly appreciate the inherent quality of tobacco. However, in front of the tobacco sales rack, people can only judge whether a product meets their taste by visual and past impressions. When a new product is first introduced to consumers, the previous impression is not able to fully control the brain.

Regarding the content of psychological strategies in commodity packaging design, Qingteng will share with you here. If you have a strong interest in page layout, design, graphic processing, etc., I hope this article can be helpful to you. If you still want to know more about graphic design materials, circles, and skills, you can click on other articles on this site to learn.

Summary. Hello, consumers have the following requirements for packaging design: 1, to be concise and bright, easy for consumers to identify 2, show the characteristics of high-end products 3, highlight the characteristics of tea packaging 4, through the use of high-end gift box style packaging bags frozen food needs to be protective and also require the estimated cost of packaging, packaging and other aspects of reasonable measures of packaging design, including the shape of the container, pressure resistance, structure, form, size and sealing method and so on. In order to avoid excessive packaging and deceptive packaging, the packaging design should be adapted to the products inside, and the trademark should be eye-catching, the text needs to be concise, the copywriting color also needs to be bright and vibrant, and the eyes can meet the tastes and preferences of the positioning consumer group.

It is necessary to study first, as well as to understand the positioning of the commodity market, as well as the area and conditions of circulation, the market positioning of the commodity, the transporter and the climate and geographical conditions of the region, etc., which are all factors that must be taken into account when designing frozen food packaging bags.

Illustrate. On the basic types of ** and their characteristics.

Hello, consumers have the following requirements for packaging design 1, to be concise and bright, easy for consumers to identify 2, show the characteristics of high-end products 3, highlight the characteristics of tea packaging 4, through the use of high-end gift box style packaging bags frozen food needs to be protective and also require the expected cost of packaging, packaging and other aspects of the packaging design, including the shape of the container, pressure resistance, structure, form, size and sealing method and so on. In order to avoid excessive packaging and deceptive packaging, the packaging design should be compatible with the products inside, and the trademark should be eye-catching, the text needs to be concise, the copywriting color also needs to be bright and vibrant, and the eyes can meet the tastes and preferences of the positioning consumer group. It is necessary to study first, as well as to understand the positioning of the commodity market, as well as the area and conditions of circulation, the market positioning of the commodity, the transporter and the climate and geographical conditions of the region, etc., which are all factors that must be taken into account when designing frozen food packaging bags.

**The basic types and their characteristics are as follows: Vouchers, or discount coupons: Definition: Vouchers are a means of incentives for consumers to buy by manufacturers and retailers.

For example, when the customer's consumption reaches a certain amount, the consumer is issued a valuable voucher that can be consumed again. Additional Transactions :Definition:

Additional trading is a short-term price reduction method adopted by manufacturers in high closure. or Discount :Definition:

Special sales or discounts are a means of discounting directly on the basis of the existing goods.