The characteristic manifestation of the consumer personality of the consumer

The basic characteristics of the consumer market are as follows:

1.Non-profit. Consumers buy goods to obtain a certain use value and solve their own living consumption needs, rather than to resell them for profit.

2.Non-professional. Consumers often lack professional product knowledge and market knowledge, and consumers are easily affected by merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.

3.Hierarchical. Due to the different income levels of consumers and the different social classes they are in, the needs of consumers will show a certain hierarchy.

4.Generalized. The consumer market not only has a large number of buyers, but also a wide geographical distribution, from domestic to foreign, from urban to rural, consumers are everywhere.

5.Substitution. In the consumer market, except for a few commodities that are irreplaceable, most commodities can be found interchangeably used goods and substitutes, so the commodities in the consumer market have strong substitution.

6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, values, etc., so the goods in the consumer market have a certain popularity.

Kiss! Hello. Impact on consumer products.

Consumer personality refers to the general term of consumer behaviors such as emotional expression, personality display, and consumption habits displayed by consumers in the face of consumer goods and in consumption places. When a consumer has a positive mental state, he will happily choose the goods he wants to buy, and will gladly accept the shopping guide behavior of the merchant, and vice versa. However, when facing an urgent consumer, he often does not think twice when he consumes, and a few words of persuasion from merchants can easily promote their consumption behavior; Consumers who congratulate and accompany the chronic children will be selective about the goods they buy, and even pick and choose when necessary, which makes the merchants a big headache, at this time, the merchants need to give different types of consumer products and provide different types of stupid consumer services in the face of different consumption habits; For consumers with specific consumption habits, the significance of consumption may be greater than the result, so it is necessary for consumers to establish a familiar understanding of consumer habits after many consumptions, and establish corresponding consumption strategies through familiarity.

The above is my explanation of the impact of consumer consumption personality on consumer purchasing behavior, I hope it can be helpful to you. Thank you for your question. I wish you happiness and happiness

The personality of consumers is generally easy to be carried away by others, and they are all impulsive consumption.

Most consumers want good quality and low prices, as well as their own shopping experience

There are various personality traits of consumers, and there are various types of consumers, so I don't know which one you are talking about? The consumers of each product are also different.