Which company does the most professional airport advertising?

Airport advertising is also divided into ** form, I will talk to you according to the national company, which is strong in electronic brushing, you have to find Hangmei, LED and small brushing screen, people are listed companies, which is the rolling light box, Di'an some cities, which is strong in conventional light boxes, Shanghai JCDecaux, people are foreign companies, there are Shanghai, Chengdu, Chongqing, Shenyang, etc., Yashiwei is still very fierce, it is a Hong Kong company, there should be Shenzhen, Sanya? Or Haikou forgot, Xinjiang, Kunming, Fuzhou, Xiamen, Hangzhou, etc., as well as Huajun, which has a strong airport light box in private companies, Beijing, Guangzhou, Chengdu, Xi'an, Wuhan, Changsha, Dalian and so on. It depends on which areas you want to find and what ** forms.

Airport advertisements are classified according to regions, including outdoor squares, airport expressways, indoor departure areas in the city, and indoor arrival areas;

According to the form, I can think of: outdoor columns, outdoor billboards, outdoor walls, and arrival columns; Indoor advertising: hanging flags, adhesive stickers, physical display positions, physical display light boxes, LEDs, light boxes, bag columns, ticket backs, LCD screens, scrolling light boxes, aircraft magazines and newspapers, aircraft seat covers, etc.

At present, the airport advertising companies I have contacted have those that do not participate in the operation, those that cooperate in the operation, and those that operate part of the business (that is, they are all tendered out for the advertising company to do, and the rest of the ones that cannot be sold and the newly developed airport advertising positions are done by themselves).

In 2011, among the top ten airport companies, advertising companies and airport advertising accounted for almost half. The best resources and advantageous cities taken by advertising companies are different.

Advantages of Airport Advertising:

1. The audience group has a high level, has brand appeal and behavioral appeal, and is easy to become the hot point and focus of the society. At present, air passengers are mainly the class with a certain social status and economic strength, and their behavior is correspondingly representative.

2. The speed of information dissemination is fast and can quickly penetrate into all levels of society.

3. The customer base has strong economic strength and good social image.

4. The investment environment with a strong cultural atmosphere formed by the high-grade service and noble customer base of civil aviation marks the high quality and high grade of airport advertising.

5. As an air bridge, Guizhou's investment promotion, cultural exchanges, sightseeing and other business activities are becoming more and more frequent, and Longdongbao Airport is showing a rapid development trend, which has played a great role in stimulating the development of airport advertising.

There are many kinds of airport advertisements, and I can't say it clearly in a few words, but I remember that there is an advertising company called "Communication Easy" that is very good! You can go to the official website of the "Communication" company to check the specific details! Founded in January 2014, at present, the team has nearly 100 people, in addition to the Guangzhou headquarters, 3 branches have been set up in the country, and the business radiates all over the country.

As of July 2016, the number of advertising resources of CommunicationEasy has exceeded 80,000, and it has become the most complete, lowest and largest advertising exchange platform in China.

The airport advertising of Changsha Huanghua Airport is done by Zhongyi Media, which has a large number of airports and many radiation people, which is conducive to the promotion of advertising and plays a good advertising role for enterprises.

In addition to its own ** cover, China Aviation Media has the exclusive right to operate the ****** resources of Air China with China National Aviation Group Corporation Special Mo Sobie, and its business scope covers major regions of the country with Beijing as the center, and the scope of communication covers all parts of the world, and the audience is mainly concentrated in air travel, with the characteristics of high-end, stable and direct effect. Coupled with the advantages of Air China's brand and route network, China's aviation media has outstanding communication advantages and a high effective arrival rate of target users.

Airport advertisements are often not well-known for several reasons:1Target Audience Restrictions:

Airport advertisements are mainly aimed at passengers waiting at airports, and the number of these passengers is relatively small compared to the population of the city as a whole. As a result, airport advertisements have a relatively limited reach, making them relatively low visibility among the general public. 2.

High advertising costs: The rental of advertising space at airports is often very expensive. As a transportation hub, the airport has a high-quality location and high volume, and advertisers need to pay a hefty fee to display their ads in this unique venue.

As a result, only some large brands or businesses with deep pockets can afford to advertise at airports, and these brands are often already well-known, so airport advertising itself has little chance of making a brand that is not well-known stand out. 3.Brief contact time:

Airports are places where passengers stay for a short period of time, and the length of time passengers spend in the departure hall, boarding gate or baggage claim area is often limited. For advertising, there are only a few seconds or even a few minutes of time to attract the attention and leave an impression on the shoulders of travelers. Compared with other advertising scenarios (such as TV, Internet, etc.), the delivery time of airport advertising is very limited, which limits the depth and breadth of advertising communication.

To sum up, the reason why airport advertisements are mostly not famous is due to the relatively limited target audience reached, and on the other hand, due to the high advertising costs and short contact time. These factors limit the visibility and communication effectiveness of airport advertising among the general public.