Where can I find information about the operation and promotion?

The operation is relatively difficult and professional, so it is recommended to find some teams to study together!

Take network operation and promotion as an example, do the following:1. Since it is network promotion.

This part is responsible for the operation of the company's external network publicity and promotion, from the selection and planning of the platform, the writing and release of content, and the combination of offline and online to achieve better publicity, all of which need to be responsible for this position.

2. Responsible for coordinating the work of relevant parts. Because the network operation and promotion is to show the existing advantages and products of the enterprise on the network, so in order to make the information more correct, it is necessary to understand more.

3. Analyze competitors. In addition to knowing yourself, you also need to understand your competitors, in order to better publicize and do a good job of operation.

4. Check whether there is any unfavorable information on the network and deal with it accordingly.

5. Organize and arrange the content planning, compilation and promotion of each platform, etc.

1. Promotion of platform SEO.

Although good operation is not as simple as SEO optimization alone, this traditional promotion method must keep up, and the effect obtained through keyword search is very significant, but the difficulty is constantly increasing. For example, Baijia, Bear's Paw, Classified Information Network, Tieba, Know, etc.

The WeChat public platform is a must for every enterprise and even an individual to participate, and there are gradually enterprises in the market that do WeChat operations to outsource, but when conditions permit; Weibo spreads very widely and very quickly! Among them, the celebrity effect is one of the more distinctive points of Weibo, therefore, enterprises can effectively enhance the popularity of the brand by carrying out corporate authentication on Weibo and planning plans through Weibo.

3. Operation of advertising resources.

What is inventory? Bidding, alliance, Tencent enterprise QQ and other charging promotion methods, are all necessary to understand as a network operation, it is necessary to choose a good promotion channel suitable for itself, for example, if you do a catering reputation wheel, then choose a **** like Meituan to cooperate, it is a very effective promotion channel. Nowadays, the more popular bidding promotions include Toutiao, Sogou, and various information flow promotions.

4. Operation of advertorial interaction.

A top advertorial writer beats seoer

Of course, excluding the kind of seoer with top writing ability), there are many communication channels for advertorial interaction, well-known Tianya forum, cat flutter community, local forums, etc., you can establish your own blog, and drive a good promotion effect through the influence and dissemination of the blog itself. There is also the integration of off-site resources, and the free B2B and classified information network releases are carried out at the same time.

The operation is responsible for the daily development and operation of the project, and the promotion is responsible for the promotion of the product to recommend to users. Generally speaking, a project is divided into front-end promotion, back-end products, administrative finance, customer service and after-sales, and intermediate operation. In a simple organizational structure, there may be no independent administrative department, and only the former middle and rear can be operated.

The job responsibilities of the promotion operation are:

1. Responsible for integrating all kinds of internal and external resources of the company, formulating the promotion strategy of the platform throughout the year according to the business positioning, and decomposing and implementing it;

4. Mining and analyzing advertising data and proposing optimization methods or solutions. The job requirements for promotion operations are:

1. Have channel marketing campaign planning and organization skills and project management skills;

2. Familiar with Internet advertising and optimization;

3. Have the ability to judge the development trend of the Internet.

1. Gift Giving Guide

Have you ever found a good gift to give to someone? What will you do? Most people Google "holiday gifts for colleagues" or "unique birthday gifts" and so on. After that, you'll find a whole bunch of gift-giving guides in the search results.

Why not find a way to put your product in these guides as well? These guides are not only available for every industry, but are custom-made for almost every person and holiday you can imagine. Carefully study the listings on Google's first few pages and reach out to these** to see if you can incorporate your own product into it.

This will drive a lot of traffic to your store.

2. Marketing emails.

Email has been one of the most effective means of acquiring new users for a long time. Channels like search engines take time to drive organic traffic, but email can produce results right away. Here's why you should use email to promote your store.

Of course, there is no need to spend a lot of time writing and sending these emails. Save yourself some thought and design some automated advertising emails that increase revenue.

3. Advertising Alliances.

If you're struggling with sales and don't have the budget to hire marketing staff, you may want to consider adding your store to an ad network. Affiliate programs allow others to advertise your products and earn commissions. You just have to pay a commission when the sale is completed.

If you're going to join an ad network, you'll need to familiarize yourself with the process first. Remember: they're promoting your products, so in a sense, they're helping you with your store's marketing efforts. If you don't offer the best promotion plan, they will come up with their own ideas.

4. Implant your product**.

So focusing primarily on bloggers will give you a higher chance of success.

Don't just send a press release to the blogger, you should go find his personal email and ask if they can send him a sample. Target bloggers in your industry, product-focused influencers, and influencers on social networks.

5. Facebook customized audience.

Hundreds of millions of people on Facebook, as an advertising platform it gives a lot of options for the target audience of paid advertising. Facebook Customized Audiences are a particularly effective way to advertise your products.

With Facebook Customizing Your Audience, you can send ads to your visitors and email subscribers. These ads can be especially effective because through Facebook, you can get a deeper understanding of your customers and be better able to tailor your ads.