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I feel that the industry is too competitive in China. It is difficult for foreign monks to find a balance point of profit, and they are often on the verge of loss. FedEx's domestic business is the same, it has been losing money for four years, and it is still holding on.
If you look at the beauty of China, they are actually a second landlord, they rent a big house cheaply, and sublet it to a home appliance dealer in **, not only do they not have to pay rent, but they can also earn their sales share. It can be said that they have zero capital operation. There are not too many of their own employees, no own display equipment, no own samples, no own logistics, there are a few own cashiers, the whole is the same as Carrefour.
Suning was originally this model, but he was gradually improving.
Just one point is the most important, people buy things, ask around for prices, and whoever has the lowest will buy whomever they want. Because you're an industrial batch product, it's all sold.
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Best Buy's failure, in the final analysis, is that it cannot adapt well to the general environment of Chinese retail. Although the pursuit of fairness, such as not collecting venue fees, hiring their own employees instead of using ** staff, etc., seems to be a good way, whether it is "fair" to home appliance manufacturers or customers. However, enterprises are to make money, only pursue fairness but do not find their own profit points, more lucrative profit points than the existing domestic home appliance chain industry, doomed to failure.
Businessmen are not philanthropists, and of course they can't stand it. In the final analysis, it is also the top management of Best Buy's headquarters that does not analyze its foothold in the Chinese market very well, and the Chinese top management does not contribute good development prospects, and tends to be more bureaucratic. Judging from the facts, the Chinese executives selected by Best Buy's headquarters do not have a good degree of professionalism and sensitivity in the home appliance retail industry, and the successful business model of cosmetics and luxury goods may not be applicable in the home appliance industry with a complex competition model, which is really a failure!
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External factors: missed the best period, competition is hot. More than 160 stores in Gome, Yongle and Suning occupy 80% of the market, and the domestic home appliance chain scale operation and low-price sales are supported and maintained, which is very strong.
Internal factors: global procurement models, such as domestic brand sales. The technology is not in place, the understanding is not profound, and the advantages of the salesperson cannot be maximized in terms of treatment and incentive mechanism.
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To be precise, because in China, Best Buy's product display and sales model (just like the supermarket) is indeed very advanced and provides customers with a good shopping experience. But Chinese are accustomed to counter displays and sales pitches like Suning Gome in their bones. Best Buy's turnover has not been able to go up and it has withdrawn.
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Best Buy's marketing model does not conform to China's national conditions and is not suitable for Chinese, so its purchasing power cannot compare with Suning Gome, and it is naturally eliminated.
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People are playing high-end "service strategy" and "brand strategy", and Chinese consumers are still in the "best strategy", it's as simple as that
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1.Do a lot of oil and water procurement.
2.The geographical environment is OK, and the working environment is average.
3.The struggle is fierce, and the struggle is fierce, which is normal.
Does it matter, it doesn't matter, but it's not easy to enter, otherwise it will be difficult to survive if you enter.
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Dual-currency credit card, find a forwarding company such as Mingxuan Haitao, you can ship it back, because Best Buy does not support direct international shipping It needs to be transshipd, and you have to go to a tax-free state so that it will be cost-effective without consumption tax. Amazon can also be bought or Apple's official website, the official website requires a U.S. card to shop, I hope it can help you.
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Hello, the 4S products you purchased abroad** may not be directly used in China, because of the mobile phone and SIM card design, the goods you purchased may not be available, it is recommended that you choose carefully.
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New Year's Day and Christmas will definitely have** but ** will not be much lower.
Samsung and Hitachi are basically not much different depending on which brand you like.
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Hey, students should do it independently! 0 points for finding similarities!
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Best Buy does not adapt to Chinese-style marketing, and it is inevitable to withdraw from China
Anyway, are you from Huijia?
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Mom, are you from Huijia?
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Leory's premium goods. Why don't you write the requirements in English...
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The price of 299 is 4G, which is the search The model is not the same Philips also has a large screen Gogear 8G The landlord can see what the model is Good Hu The general shopping mall price Gogear MIX 2G 200 outcrops.
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