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Let's look at the lot and the area.
Beingmate can be joined.
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Opening a 40-square-meter mother and baby store requires 10-150,000 yuan.
First, the investment of funds:
It is mainly used for rent, personnel salaries, industrial and commercial expenses, daily necessities consumption expenses, daily expenses, working capital, etc.
Rent 500-700 yuan per month The rent in first-tier cities is much higher, according to the location of the mother and baby store, the surrounding situation, the transfer fee and other factors, **There will be differences, subject to the actual local **.
Industrial and commercial expenses 1000-1500 yuan Local policies and charging standards will vary.
Personnel salary 3500 yuan per month It is recommended to recruit employees with experience in childcare or related industries.
Publicity and promotion expenses of about 20,000 yuan are mainly used for the procurement and production of materials for activities such as publicity and promotion of mother and baby stores.
Working capital about 30,000 yuan Daily necessities consumption expenses, daily expenses and other miscellaneous expenses.
2. Interior decoration:
The interior decoration of the mother and baby store can be selected according to the actual situation of the business area and the investor, ranging from 300 yuan (exquisite) to 800 yuan (high-end);
3. Shelf Equipment:
There are two kinds of wood and metal materials on the shelves, and you can find a franchise headquarters brand for unified customization, or you can contact the manufacturer for customization.
Wooden containers: about 900 yuan; About 1,000 yuan for high cabinets;
Metal containers: about 300 yuan in the guide; The high cabinet is about 400 yuan.
At the same time, it is also necessary to consider the hardware equipment that must be added such as water and electricity, air conditioning, office, cashier, etc., and the cost is roughly about 10,000 yuan.
3. Purchase cost:
The purchase volume of the first phase is relatively large, and it is recommended that the purchase of the mother and baby store is not less than 1000 1500 yuan to ensure that the goods in the store are complete.
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As of February 2020, the rent expenditure for opening a mother and baby store is the majorityHowever, depending on the region and location, the corresponding rent expenses will also vary greatly. In general, the annual rent of a 60-square-meter shop is not less than 100,000 yuan.
Generally, mother and baby stores need to have shelves, cash registers, etc., plus some stools, tables, etc., and the investment in these equipment adds up to about 30,000 to 40,000 yuan.
The investment funds required by employees also account for a large proportion of investment costs. It is difficult to run a mother and baby on your own, and you generally need two employees to assist in cooperation, and according to the current talent market.
The salary of employees is about 3,000 per month, and two employees need about 6,000 per month.
Another cost that investors need to focus on is the amount of money required for the first purchase. It is best to consider the needs of different consumer groups when purchasing goods for the first time, and can selectively purchase some high-end goods and low-end goods. Generally, it is enough to control the first batch of purchases at about 30,000 to 40,000 yuan to avoid buying too many goods that are worrying about sales.
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There is no unified standard for how much it is to join the mother and baby store, hundreds of thousands, hundreds of thousands, and you should choose the right store to invest in according to your own economic situation. The choice to join, will save a lot of costs, site selection and decoration are guided by professionals, the distribution of goods also saves a lot of time, are provided by the headquarters, the goods are not suitable, but also at any time to transfer goods. Just opened, there are professionals to guide you to ensure sales profits.
So, how much does it cost to join a mother and baby store, and what projects are the cost of joining a mother and baby store related to.
1. Franchise store rent
There is no uniform standard for shop rent, and the city is different and the location is different.
No, the rent is different. In short, if you choose the right location, you will be successful in starting a business, and you need to be cautious and cautious in choosing the site. If the funds are sufficient, they can be in first- and second-tier cities.
If you have limited funds to open a store, you can consider setting up a mother and baby store in a third- or fourth-tier city.
The geographical location is also very important, you can choose near the maternity and child hospital, the bottom of the high-end community, the shopping mall and other places where the volume is concentrated. The exact rent depends on local standards.
2. Equipment costs
After the store is decorated, it is necessary to purchase some new equipment, such as air conditioners, TVs, shelves, etc., which will cost about 20,000 to 30,000 yuan.
3. Purchase costs
The biggest advantage of joining the mother and baby store is that there is no need to press the goods.
However, it is necessary to prepare the cost of the first purchase, which generally needs about 5-100,000 yuan, because it has just opened, and it is necessary to ensure that the scope of the distribution is larger and the variety is complete, so as to attract different consumers to purchase.
4. Employees' wages
The store has just opened, and it doesn't need too many employees, generally two to three people are enough, and the salary is also related to the city, the first-tier city.
It takes about five thousand. Second- and third-tier cities.
It only takes two to three thousand. Nowadays, many mother and baby stores implement a commission system, and the salary of employees is linked to sales performance, which stimulates their enthusiasm for work.
5. Publicity and promotion expenses
After the opening of the mother and baby store, in order to have business as soon as possible, to do a good job in publicity and promotion, you can do the corresponding ** activities at the door of the store, give gifts, discounts, etc., about 10,000 yuan.
6. Shop decoration costs
The decoration of the franchise store is also important, which directly affects the customer flow of the store. Decoration style.
It is mainly neat and bright, and does not need to be too flashy. If you join Youjia Baby, there will be professional design drawing guidance and unified style. The decoration cost should be determined according to the size of the area, according to the calculation of 500 yuan per square meter, the decoration cost needs 20,000 or 30,000 yuan.
7. Liquidity
Every mother and baby store must have a certain amount of liquidity, which can be used for inventory and advance payment.
etc., it will cost about 20,000 yuan.
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In first-tier cities.
If you open a mother and baby store below 70 square meters, you can only place 6 series of mother and baby products, so your purchase funds need to be controlled within 60,000 yuan, and you also need to prepare a reserve fund of 30,000 yuan.
Coupled with the rental costs in first-tier cities, the total investment amount is not less than 100,000. Or suspicious.
The store area is within 70-100 square meters. It is located in a noisy city that is fiercer than a third-tier city.
The store can generally place 8 series of maternal and child products, so your purchase funds need to be prepared within 100,000 yuan, and the reserve funds are about 50,000 yuan, store rent and labor costs.
Except. The total investment amount is not less than 200,000.
Spread in the third-tier cities, the business area of your mother and baby store is between 110-140 square meters, the annual rent is as high as 200,000 yuan, and the purchase capital is within 180,000 yuan, so your spare funds need to be prepared at about 80,000 yuan.
Coupled with labor costs, the approximate investment amount for a year is about 500,000 yuan or more.
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The rent expenditure of opening a mother and baby store is the majority, but the corresponding rent expenditure will be very different in different regions and locations. In general, the annual rent of a 60-square-meter shop is not less than 100,000 yuan. 2. Store decoration.
Decoration design is the most intuitive embodiment of the overall image of the mother and baby store, and if you want to have a greater attraction to customers, you must pay attention to this aspect. When decorating, the cost of one square meter is about 400 yuan, so the decoration cost of a 60-square-meter mother and baby store is generally not less than 20,000 yuan. 3. Equipment procurement.
Hardware equipment such as maternal and infant store shelves, maternal and infant store cash registers, air conditioners, and freezers are indispensable to open a mother and baby store, and a 60-square-meter mother and baby store needs at least three sets of double-sided mother and child store shelves, so it is about 20,000 yuan in terms of equipment procurement. 4. There is also a stocking fee. After the preliminary preparation is completed, it is time to stock up, opening a store for 10 square meters in summer for 6,000 yuan, and opening a store for 10 square meters in winter for 8,000 yuan, for example, the cost of 60 square meters of stock is about 50,000 to 80,000 yuan.
5. Finally, in addition to the previous basic costs, some turnover costs should be reserved for emergencies. In addition, if you want to recruit employees, you also need to prepare employee salaries, which is about 10,000 yuan.
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To invest 10-150,000.
The main inputs of the mother and baby products store include rent, decoration, manpower, equipment and raw materials. The minimum budget for the rental cost should be 10,000 yuan, and the renovation cost needs to cost 10,000 yuan. The main equipment of the maternal and infant products store is calculated as a whole, and the minimum investment is about 10,000 yuan.
In addition to the labor cost, the investor himself needs at least two people, with a minimum of 10,000 yuan. Raw materials are expected to be 10,000 Other miscellaneous expenses of 10,000 yuan.
In the end, the investment in opening a maternal and child products store is about 10-150,000 yuan.
Precautions for opening a mother and baby store:
1. The choice of store location.
To open a store, you need to choose a location, and the address you choose has an advantage, and the higher the profit it brings. For the franchisees of the maternity and baby shop, choosing the right address can also save a lot of trouble for future operations. Maternity hospitals, children's hospitals, bustling commercial streets, large supermarkets are good locations, we all know that the size of the mother and baby store is generally not small, if you go to a lively place to rent a storefront, it is a lot of money, even so, to open a mother and baby store must not choose those who are particularly bad, so the loss may be greater.
2. Be cautious when choosing a franchise brand.
There is a situation where you do not open a store in your own name, but join the brand mother and baby hall and invest money to open a store. Note that it's not for nothing that such a situation is done well, but not for everyone. When you choose a franchisee, they tend to say that the sky is overwhelming, in fact, you get far less benefits than they say, this should be avoided.
3. Pay attention to publicity when opening a new store.
When a new mother and baby store opens, be sure to pay attention to the publicity, especially the mother and baby hall where the façade is opened in a not very good place. Be sure to let people know that a good store has opened here You can use some self-leading platforms (Weibo, WeChat), etc., to publicize, or you can make a profit. When opening a maternity and baby shop, operators want to make money, how can they make a maternity and baby shop make money?
Combined with the necessary activities, it can help promote good business. The effective method in store marketing is **, and people who open a pregnancy and baby store can also learn from different ** methods to help you operate better.
4. There are too many mother and baby stores, so do a good job of competition.
The third point we have to consider is the competition with peers, now everyone is opening a mother and baby store, such stores are everywhere in the market of oversupply, whether it is the best or the quality, it is very necessary to establish the characteristics of their own stores, this must be considered, in addition to a good attitude, to face the denigration of peers. <>
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It generally takes at least 100,000 yuan to open a mother and baby store! It's still a normal shop! If you want to become bigger in the later stage, it depends on how your business is? It's not easy to do business now, so be cautious!!
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I have a friend who owns a store like this, and she said that a smaller one will cost about 50,000 yuan.
In this way, depending on what products you focus on, I once opened a mother and baby chain store with a store area of 72 square meters. After deducting the franchise fee, the decoration cost about 20,000 yuan, and the purchase was about 80,000 yuan. But I don't focus on milk powder, the profit of milk powder and daily necessities is too low and the cost is too much, and I don't have so much capital, but there must be these things, otherwise how to call it a mother and baby products store.
My previous products include: baby products, pregnant women and baby daily necessities, diapers, milk powder (Wyeth, Abbott, Mei pro), 0-4 years old clothes (this type is mainly branded), 0-3 shoes, maternity clothes, toys.
Nowadays, many people are engaged in this industry, and you must find your own positioning, which type of customers to focus on.
Let's set it at about 20 square meters. The compromise price of the store in the middle area is around 3,000. The transfer fee cannot be estimated.
The purchase price is around 30,000. The decoration cost is 8000 for it. One-time shop rent: 9,000 per quarter, plus 10,000 reserves, and finally you add a store transfer fee. Some do not require a transfer fee. Total 60000 to 70000
The purchase priority is to look for in the border city. Advantages: Fast delivery in the future.
The amount doesn't have to be large. Flexible control of funds. Sources can also be found online.
It's best to be able to get together with one supplier. Don't go to buy one or two goods because there is a difference in price. This is not conducive to the exchange of goods in the future.
Generally, long-term cooperation can exchange unsalable goods to varying degrees.
Of course, before determining the supplier, it is necessary to compare more**. Product quality. The service attitude of the staff is also the key!
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The start-up capital for opening a mother and baby store is about 100,000 yuan, or the general size, if you invest in the later stage, it depends on the positioning of the consumer group you choose.
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Generally, 100,000 can have a better mother and baby store, and the later stage depends on the purchase channel you choose, generally it will be more convenient to purchase on the little red elephant, the quality will be guaranteed, and the cost is not high.
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It depends on whether you do it yourself or join, it is more troublesome to do it yourself, Jingmen Ram Xiaobei Pregnancy and Baby Store on the line, joining will save a lot of things, it looks like there is more franchise fee, in fact, it is earned, the brand supply is available, what are you afraid of.
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