What is Internet Internet Marketing? What is the difference between internet marketing and internet

Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means to create an online business environment of various activities, is a broad word, from the current business network marketing more broadly covers the network of products and the concept of the Internet.

Network marketing is produced with the entry of the Internet into commercial applications, especially after the World Wide Web, e-mail, search engines, social software, etc. have been widely used, the value of network marketing has become more and more obvious. Among them, a variety of means can be used, such as e-mail marketing, blog and microblog marketing, online advertising marketing, ** marketing, ** marketing, bidding promotion marketing, SEO optimization ranking marketing, college students' network marketing ability show, etc. Generally speaking, all kinds of marketing activities carried out with the Internet or mobile Internet as the main platform can be called integrated network marketing.

To put it simply, network marketing is a comprehensive marketing activity carried out with the Internet as the main platform to achieve a certain marketing purpose.

Characteristics of network marketing: 1. It has a distinct theory; 2. The global nature of the market; 3. Integration of resources; 4. Obvious economy; 5. The impact of the market.

Internet marketing, also known as online marketing or electronic marketing, refers to a form of marketing that uses the Internet. The Internet has brought many unique conveniences to marketing, such as low-cost dissemination of information and the best to listeners and audiences. The interactive nature of the Internet, which reverberates immediately and resonates, is a unique feature of online marketing that distinguishes it from other marketing methods.

Network marketing according to the way it is realized has a broad sense and a narrow sense, the broad sense of network marketing refers to the use of all computer networks (including intranet, EDI industry system private line network and Internet international Internet) to carry out marketing activities, and the narrow sense of network marketing refers to the international Internet marketing. The Internet, the world's largest computer network system.

(1) The scope of research on network marketing and e-commerce is different. The connotation of e-commerce is very wide, its core is electronic transactions, e-commerce emphasizes the transaction mode and all aspects of the transaction process, and network marketing focuses on the Internet as the main means of marketing activities. The relationship between network marketing and e-commerce also shows that the issues such as online payment and delivery of goods after the transaction in the process of electronic transactions are not the content that can be included in network marketing, and similarly, the security, legal and other issues involved in the e-commerce system are not suitable for all of them to be included in network marketing.

2) The focus of online marketing is different from that of e-commerce. The focus of online marketing is on the publicity and promotion of the pre-transaction stage, and one of the hallmarks of e-commerce is the realization of electronic transactions. The definition of network marketing has shown that network marketing is an integral part of the overall marketing strategy of the enterprise, it can be seen that whether the traditional enterprise or the enterprise based on the Internet to carry out business, and whether there is an electronic transaction occurs, network marketing is needed, but network marketing itself is not a complete business transaction process, but to facilitate the transaction to provide support, so it is an important link in e-commerce, especially before the transaction, network marketing plays a major role in information transmission.

In this sense, e-commerce can be regarded as an advanced stage of network marketing, and a company can also carry out different levels of network marketing activities before fully developing e-commerce.

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1. The concept is different.

Network marketing is mainly to promote his products through various communication channels on the Internet, and it focuses on the process and method of marketing. In network marketing, it can be the promotion of its own famous brand, or it can be the promotion of direct products, what ordinary network marketing does is to bring users to their own platform, and the effect of network marketing is to guide the users to the platform on the conversion.

E-commerce is relatively broad, it only puts the offline transaction process online, it can be said that e-commerce actually includes network marketing, and network marketing is only a part of e-commerce. The process of e-commerce is more cumbersome, from promotion to transaction completion to the delivery of goods and finally after-sales service, which is what e-commerce is all about.

2. The scope of the study is different.

The core of e-commerce is electronic transactions, emphasizing the transaction method and all aspects of the whole transaction process. E-commerce is divided into pre-transaction, in-transaction, and post-transaction. The network marketing focuses on the marketing activities with the Internet as the main means, and the main research is the various publicity and promotion before the transaction.

3. The focus is different.

The focus of e-commerce is on the realization of electronic transactions; The focus of online marketing is on the publicity and promotion before the transaction.

The difference between the two:

1. Internet + marketing is a marketing behavior carried out online and offline at the same time, that is, the Internet and physical enterprises or stores carry out marketing and publicity together;

2. Network marketing refers to the marketing behavior based on the Internet, which is a simple online marketing behavior;

3. Internet marketing is a wide range, and network marketing is only one aspect of Internet marketing, which is Internet marketing in a narrow sense, which is a part of it.

Many people confuse Internet marketing and e-commerce because they are strongly related to each other, but there is a clear difference in defining the real sense. E-commerce refers to all the process links in intelligent transactions, and Internet marketing is a part of this, not the entire process of all online transactions.

In fact, the difference between Internet marketing and network marketing is not particularly big, they are all through the network to sell their own goods on the Internet, including global positioning system, infrared system, etc., can help marketing through sound and other types of data.

There is definitely a difference between network marketing and network marketing, network marketing is specifically for a special kind of Internet, it is for a variety of software, can be marketed in advance.

"Internet" marketing does not refer to network marketing, or marketing relying on Internet technology, but a new marketing that completely subverts traditional marketing in terms of value demand and value creation technology. Network marketing is a marketing activity based on the actual operation of the enterprise and the practical application of network marketing, so as to achieve a certain marketing purpose.