How to use the Internet to promote and market your own products? Everyone s support

Our product is software, and the main ways to promote it for free at this stage are:

1. Promotion. There are free ways and charging methods, free promotion mainly includes knowing, sticking bar, library, experience, **, etc., these only need you to register to do some related activities, but the content to be promoted needs to be carefully crafted. There are ways to charge for it.

2. QQ group promotion. Join the group related to the theme you want to promote, Tuwangwang is a graphics and image processing software, so we can join the hot groups such as advertising design, **processing, **processing.

Do you have your own independent **? You can go to the relevant industry ** platform to register an account to publish your own product information, and your own ** and platform stores should update the information (product information or related news information) every day, which will help to include it.

You can do a lot of systematic marketing and promotion, the product depends on whether you are an individual or an enterprise, if it is an individual, you can do it through the e-commerce **, Tmall and other fields. If it is an enterprise, it can do Alibaba, HC and other systems. Of course, there is also the marketing model of SEO optimization channels, search engine marketing, and social marketing (Weibo, WeChat, forums, etc.).

I'm also very troubled, because we are also selling products through the Internet, like the promotion has been done but no effect, I recently bought a set of "lightning wealth creation tutorial", which is mainly about how to create wealth through Internet marketing, I think the landlord can go to see it. I have a free e-book here, I can send it to you if you want.

Here's how to promote your products online:1. Forum promotion: targeted promotion on the network through the popular forum platform.

2. Blog promotion: the establishment of corporate blogs and product blogs is intended to show the image, quality and degree of enterprise and products.

3. Weibo promotion: Establish a corporate microblog to quickly attract peers, fans, and sales, and quickly create a marketing circle that belongs to the company.

There are many ways and means to use the web to promote your products, here are some suggestions:

Know your target audience: First of all, you need to understand your target audience so that you can be more precise in your online promotion. Through market research, user profiling and data analysis, we understand the needs, interests and behavioral characteristics of our audience.

Search Engine Optimization (SEO): Improve keyword rankings by optimizing content and structure, making it easier for target customers to find your products on search engines. Conduct keyword research, optimize content, build high-quality external links, and improve authority.

Content marketing: Create high-quality, valuable content that attracts and retains your target audience. Content forms include blog posts, eBooks, presentations, and more. Make sure the content is relevant to the needs and interests of your target audience to increase conversions.

Social Marketing: Use social platforms to promote your products. Publish interesting and valuable content that attracts attention and interaction, and connects with your audience. Consider running a giveaway campaign to encourage users** and share.

Email marketing: Build customer loyalty by sending regular emails to provide valuable information to subscribers. Make sure that the content of the message is relevant to the recipient's needs and avoid spamming.

KOL Influencer Marketing: Partner with influencers or influencers to leverage their fan base to promote your products.

Data analysis and optimization: Continuously track and analyze the effect of online promotion, find out the advantages and shortcomings, adjust and optimize the strategy, and improve the return on investment (ROI).

Combine the above methods to develop a suitable online promotion strategy according to your target audience and market environment.

Before the Internet, different forms of promotion, such as TV, radio, and outdoor, required a lot of money, and the display and retention times were short. At the same time, users still have a certain resistance to advertising, and the advertising effect is getting worse and worse. As a result, many businesses have started to adopt Internet promotion methods that don't cost too much money:

Jingge Pavilion: A common method for product promotion on the Internet.

1。Portal promotion method:

2。How to promote your blog:

Before the Internet, different forms of promotion, such as TV, radio, and outdoor, required a lot of money, and the display and retention times were short. At the same time, users still have a certain resistance to advertising, and the advertising effect is getting worse and worse. As a result, many businesses have started to adopt Internet promotion methods that don't cost too much money:

Jingge Pavilion: A common method for product promotion on the Internet.

1。Portal promotion method:

2。How to promote your blog:

Open multiple blogs on top of the main blog**, and publish a certain number of blog posts on the company's official website to update and increase attention in a timely manner.

3。Forum promotion methods:

Register multiple IDs on top of the main community forums, participate in forum discussions, and become proficient in posting posters to attract attention.

Jingge Pavilion: A common method for product promotion on the Internet.

4。Question network promotion method:

By registering multiple IDs in various knowledge search engines, posting professional questions, and then questions, we can increase click-through rates. At the same time as professional issues, we can naturally disseminate promotional information on the company's official website to achieve the purpose of promotion.

5。Sticker promotion method:

Register a large number of IDs in the promoted post bar, and disseminate propaganda information on a large scale in the form of a large number of posts and multi-person discussions, and promote the formation of qualitative change through quantitative change.

6。Promotion methods on other platforms.

The main encyclopedia, since the ** platform,

Online promotion is divided into paid promotion and free promotion. First of all, look at whether your product is for enterprises (to b) or individuals (to c), if you accept paid promotion, to b's products are suitable for promotion, 360, uc search or love procurement, to c's products are suitable for some information flow advertising, such as 360 information flow, today's headlines, etc., you can also try Douyin e-commerce, Xiaohongshu grass, etc. If you just want to promote it for free, it is estimated that the ** rate may be much smaller, and the time will be very long, you can post on forums such as Tieba and Douban, or you can also try to post personal Douyin, etc.

First of all, traffic is essential, such as finding people to bring goods.

How do you promote your products online? Qibo Cloud builds online distribution**, and fission sharing and promotion in the circle of friends.

By the end of 2018, the scale of China's netizens reached 100 million, and the Internet penetration rate came from the "China Internet Development Report (2019)". I will explain to you separately that online promotion is because online channels are different from other channels. In addition, there is no need for network marketing, because network promotion and network marketing are two different concepts, network marketing focuses on the marketing level, and pays more attention to whether the actual economic benefits are generated after network marketing, while network promotion focuses on promotion, and pays more attention to the traffic, ranking, visits, registrations, transactions, etc. brought to the enterprise through promotion, the purpose is to expand the popularity and influence of the promoted object, so as to achieve the purpose of sales.

It can be said that network promotion includes the step of online marketing and annual sales, which is a systematic project, as shown in Figure 6-17. Figure 6-17 Common Network Promotion ChannelsNetwork promotion refers to a kind of publicity and promotion activities carried out through various means and methods through the Internet to achieve the effect of improving product visibility and marketing. In addition to the common online advertising and e-commerce, online promotion can also be promoted by using search engines, friendship links, online news hype and other methods, as shown in Figure 6-18.

Figure 6-18 Common network promotion methodsSpecific network promotion operation methods, such as: ** through train promotion, 360 search bidding promotion, network alliance advertising promotion, Toutiao SEM promotion, WeChat *** mutual promotion, Zhihu Q&A promotion, Weibo fan interaction promotion, QQ community promotion, etc. The carrier of network promotion is the Internet, as long as the promotion is carried out through the Internet, it can be called network promotion.

With the successive introduction of relevant national support policies, the support for the e-commerce industry has been increasing. Many companies that were previously engaged in traditional sales have also launched e-commerce and promoted them through the Internet. New product listing, especially for entrepreneurs, in the lack of resources, lack of visibility of the objective conditions, we must learn to make good use of network tools, with the help of the Internet platform and its user resources to verify the product, enhance visibility, open marketing channels.

In the selection of promotion methods, first of all, according to their target customer groups, choose the Internet platform suitable for promotion, that is, the target customer group (network community) gathering place, and then choose network tools according to the characteristics of their own products to "attack" the target person. In the network promotion, because it is an indirect contact with users in the virtual space, it is necessary to formulate a marketing plan and action plan in advance, and do a good job of statistical analysis of data, so as to facilitate review, adjust the promotion strategy and make up for the loopholes. Moreover, network promotion is a more rigorous and refined promotion method than offline promotion, so the requirements for the team's personnel literacy are also relatively high, it is recommended to pay attention to the team building of professional talents before carrying out network promotion, otherwise in the Internet competition where there is only the first and not the second, the final outcome can only be in vain (to the platform to be "cannon fodder", to be "cut leeks").