What does it mean that the wool comes out of the pig and the cow pays the bill

The wool is out of the pig, let the cow pay" is a classic business model of the Internet.

To put it simply, it is a business model in which a three-party profit, and the middleman cracks down on its competitors. Sharing economy.

For example, there was no taxi software before, and many people could only walk or squeeze the bus when they traveled, but after having a taxi software, they began to take taxis. So the ride-hailing software does not help save money, on the contrary, it makes you spend more money, and the ride-hailing software does not help the society to save resources, it just mobilizes more resources and uses more resources.

Therefore, the essence of the sharing economy is not to own, but to use, which is the characteristic of the future economy.

The wool comes out of the pig and the cow pays", which means that it is a business model of Internet thinking.

The wool comes out of the dog, and the pig pays for it", we need to know who the sheep, the dog, and the pig are in this sentence; This phrase was originally widely circulated in the field of Internet marketing. In this condition, wool refers to profits, dogs refer to consumers, users, and pigs refer to advertisers or investors.

It can be understood that in the current market, there is a good project, and I want to make this project and product really go on the market and make money. Then, there is a prerequisite that there must be enough users (dogs), to serve users well, and after having a good user experience, investors (pigs) will come to hear the news, and when they get investment, it is possible to go public and earn profits (wool).

It should be "the wool comes out of the dog, and the pig pays for it".

Previously, Fu Sheng of Kingsoft Network mentioned in a recent article that the previous business model was that the wool came out of the sheep, but now, it may be that the wool comes out of the pigs. Just like Xiaomi's greatest ability: it can not make money in the visible part, but it can earn in other ways.

This metaphor is an interesting summary of "Party A sells something, Party B buys something, and Party C rushes to pay". In terms of interpersonal relationships, Party C wants to seek Party B's trust and care. To say that it is not good is to be flattered.

It is such a case to summarize: there has been a brand in the Chinese market, which only makes a women's pajama product, with a sales ** of 188 yuan a piece, and there are only two styles, suspenders and shoulder-length, and only two colors, orange and purple. They used a different way of selling, sending.

How to send it? Free If you feel good wearing it, please help us with word-of-mouth publicity.

If this pajama was given to you, would you ask for it? Absolutely.

But. It was he who made another request, we can give it to you, can you pay the courier fee? The courier fee is 23 yuan a piece, but it supports cash on delivery and returns. Consumers are risk-free. That means you spend 23

You can get a lady's pajamas worth 188 yuan for a courier fee, are you willing? Maybe you may not be tempted to see it for the first time, but if you find that there are 157 ** advertising for him at the same time, will you click on it and take a look? Well, I'm sure at least 80% of people will order one.

"The wool comes out of the dog, and the pig pays" means that the fourth party pays. The business model has developed to this stage, where neither party to the transaction spends money, and the cost is borne by the fourth party.

In the fourth stage of the development of the business model, the most classic case of "wool is out of the dog, and the pig pays for it" is Sichuan Airlines, which has purchased a batch of buses with 90,000 yuan, and the purchase price is about 70,000 yuan lower than the market price (market price of 10,000), and Sichuan Airlines sells these trains to bus drivers at 190,000 yuan (20,000 yuan higher than the market price).

However, it was promised that the bus driver would compensate the other party 25 yuan for every customer he pulled for Sichuan Airlines. These buses are free of charge for passengers with more than 50% off Sichuan Airlines tickets. Sichuan Airlines' compensation to car dealers is free advertising.

The wool comes out of the sheep.

The metaphor is ostensibly used for someone or some people's money, but it is ultimately taken from someone or some people themselves. The second stage of the development of the business model is "the wool is out of the sheep", which is when the market is relatively sluggish, and the merchants carry out a certain degree of **, such as free parking discounts, buy one get one free, etc.

This proverb tells us that sometimes in the face of something that seems to take advantage, we should be sober and not be deceived by appearances. It seems to have taken advantage, but in fact, it has been calculated by those businessmen, so that some consumers are more likely to pay for it.

To put it simply, it is another kind of additional value of operating products (most advertisements), what you are selling is not the product, it is the derivative value brought by the product, and the extreme point is the free derivative value of the product, for example, "the wool is out of the dog, and the pig pays for it":

2. For example, a small shop sends a postcard.

Also send it out for you. You just need to write it to him, which actually increases the potential users of the store in the scenic spot, which is equivalent to your free advertising and your friends paying.

3. A little more ancient, such as Chen Ziang.

Smash the piano, Meng Weijun.

Raising diners is basically this kind of thinking.

4, didn't spend 18 yuan to charge iQiyi.

The members are potential buyers of car advertisements in iQiyi, although it seems that the car company is a pig out of wool; The person who charged 18 yuan of membership was a dog who paid for iQiyi, and he bought the wool on the sheep.

5. Meituan. The staff said to the store, I can help you promote, but everything that passes through my side of your ** will be reduced xx, and give me a 10% commission, such as selling 100 in the store

**The price is 70, and the store gives me a commission of 10 yuan.

The wool comes out of the pigs, and the dogs pay for it. Pigs are every store, and dogs are the majority of users. The user got a small price to eat, I introduced the customer, took the money, and the store also made money.