What are the characteristics of news marketing promotion?

1.Purpose: A successful news marketing should have a strong purpose, although some news appears very suddenly, but we must know what we want to achieve through this news marketing.

There are many companies that always think that occasionally going on the news is to increase their corporate image. But from a marketing point of view, the purpose of a news marketing should be to increase sales with advertising. Therefore, how to determine the purpose of news marketing will determine the main line of news marketing.

2.Communication: Communication is also news to a certain extent, news is every day, so what news to catch for marketing?

Communicators believe that only hot news can attract attention. A disseminated news is the carrier of news marketing, so how to find the news point and use it for the enterprise is more important.

3.Embeddedness: Once you find a news spot, the most important question is how to embed the company and product or concept into the news, preferably without revealing any traces. In order to achieve the effect of taking advantage of the situation to spread.

4.Hype: A friend who makes health care products said that news has no value if it is not hyped.

This is indeed the case, just like in the SARS incident, many companies donated money and materials, except for showing their faces in the newspaper or TV the next day. Can this be called news marketing? We respect the selfless dedication of these entrepreneurs, but from a marketing point of view, it cannot but be said to be a failure.

The main role of news promotion is to improve the authority, now whether it is a company or a brand is indispensable to improve visibility, my company in Jin Sui push that side, the current domestic popularity of the news ** has the people, NetEase, Xinhua, Sohu, etc., but this cost is also very high, it is recommended to choose in combination with the actual situation of their own company.

There is no direct resource query for middlemen.

The new marketing has the following characteristics: fast speed of dissemination and update, large amount of information, rich content, low cost, convenient search, multi-communication, strong interactivity, can absorb fan user groups at the same time, it can also combine the new industry with the physical industry, and at the same time can improve the product's reputation and popularity.

The biggest feature of the new world, represented by digital technology, is that it breaks down the barriers between the media, dissolves the boundaries between the media, between regions, administrations, and even between communicators and recipients.

The new ** is very interactive, and the unique network media makes the relationship between the information disseminator and the receiver equal, and the audience is no longer easily "at the mercy" of the **, but can make more voices through the interaction of the new ** and influence the information disseminator to dig up the disseminator.

If you have any questions, you can consult the Prayer Burning Modification Network. As a network promotion brand with ten years of industry experience, Qiji Network has established a complete business service system, accumulated rich channel resources, and served tens of thousands of large and small enterprises, including Cargo Lala, Maimai, Secoo, Sing Bar, Wanglaoji, Xinxuan, Tailiang Group, ** Government Units, Lujiao Lane, Nala Group, Hikvision, Yunnan Baiyao, 7-11 Convenience Store, Huaan Insurance and other well-known brands, many of which have established long-term friendly strategic partnerships with Qiji Network.

New Marketing.

Relative to traditional**.

There is only a difference in the way information is disseminated. For ** marketing, its essence remains the same, and the core behavior is mainly to achieve marketing goals. Regarding the logic behind marketing, it is promoted with other marketing.

In the same way, you first need to understand where the target user group of the enterprise is? Understand what are the core needs of your target customers? So as to dig out the core needs of customers.

Feature 1: Interactive. The traditional propagation mode is one-way, linear and non-selectable.

It is concentrated in the fact that the information publisher releases the information within a fixed period of time, and the audience is passive to accept it, and there is no feedback on the information in the whole process. As a result of this static mode of communication, information is not fluid. The communication mode of the new ** is two-way, that is, both the publisher and the audience can output information, and they can interact in the process.

Feature 2: Fragmentation. Fragmentation is mainly reflected in two aspects:

Fragmentation of expression and fragmentation of time. The old news slots are a thing of the past, and the 24-hour news is no longer available. The situation is that new information is constantly coming out, and old information is replaced by new news before it is fully clarified.

Feature 3: Entertainment. As the material materials of society become more and more abundant, the space for entertainment and spiritual needs of the whole society is gradually expanding, and the public's demand for entertainment is increasing, which also leads to more and more attention to the entertainment information dissemination.

Feature 4: Low cost. Fixed costs for new marketing.

Very low. Like various social platforms and ** platforms, they are all built on a large platform, so you don't have to worry about the server and the marketing and promotion of the entire platform. As a result, fixed capital investment has been reduced.

Moreover, Yiren Network believes that in the process, advanced multi-** technology can be used.

1. The immediacy of the new **.

The speed of information dissemination is very fast, showing obvious immediacy characteristics, and netizens can quickly release information and receive information in time through mobile phones, computers or other smart terminals. It breaks the law of traditional timed transmission, and truly has no time limit and no geographical restriction of communication.

2. The interactivity of the new **.

Compared with the traditional one, the new knowledge has super interactivity. The traditional ** is one-way communication, whether it is radio, television or newspapers are one-way transmission of information, ** is in a strong position, determines what kind of information the audience receives, it is difficult for users to give feedback on information, and the interaction is very poor.

In the new environment, the transmission of information is two-way, even multi-directional. Each user has control over the exchange of information, and the public can choose to receive the information, or they can choose to close the client or block the information** no longer receive the information, and the user is no longer simply passive in receiving information.

At the same time, the new technology represented by Weibo and blogs has also fundamentally changed the audience role of users in Zhizhen, and the public can be both the receiver of information and the sender of information; It can be both a producer and a disseminator of information. Anyone can be the best of the news, and the audience can also feedback, comment, supplement and interact with the information at any time, which maximizes the participation and initiative of the people, meets the needs of the people to grasp the right to speak, and truly realizes the two-way interactive information exchange platform.

3. The new ** is time-space.

The new ** is trans-temporal and space-based. The new ** uses communication satellites and a global networked network to transmit data, completely breaking the limitations of cable networks and the limitations of administrative divisions and geographical regions such as countries, and can be connected to the world in any corner of the earth.

In particular, the new mobile phone sends information for a short time, receives information quickly, is less restricted, and is almost not limited by any time and geography, as long as it is anywhere in the world covered by the mobile Internet network, you can search for information, consult information, and publish information at any time, which is the height of traditional newspapers, radio and television, etc.

4. The distortion of the new **.

With mobile phone microblogging, WeChat, micro ** and other new ** as a medium of communication, you can publish your location, status, mood and what you see and hear anytime and anywhere, at the same time, because the Internet provides people with a virtual space, people can log in anonymously, the majority of users can freely express their views without constraints, publish news, convey information, you can leave a message on the topics you care about, post, comment, vote, in the traditional ** can not say that the content can be easily achieved in the new **.

Although the characteristics of anonymous login can better protect public privacy and achieve freedom of speech to the greatest extent, it also leads to the proliferation of false information, the credibility of the information disseminated through the new ** is not high, and the authenticity of the information is questioned by the public.

Why do news marketing1. Reduce the cost of corporate advertising;

2. Assist SEO optimization and improve traffic;

3. Improve and build product and brand awareness;

4. It will exist for a long time and will never be deleted, so that it can be used for future reference;

5. Show authority, and explain the true and reliable news events to the public completely and clearly from the perspective of news and the form of news;

6. The audience is wide, and it is easier to attract the attention of users due to the authenticity and timeliness of the news;

It is a means of publicity, in order to increase popularity, many companies choose to issue press releases or something, like our unit has been letting push to deal with it, their level of advertorials is quite high, it is the article I want, and the money is well spent.

News marketing is a marketing method that uses news to promote a business. News marketing effectively and comprehensively uses news reporting and communication methods in marketing activities to create the best communication efficiency. News marketing interprets corporate culture, brand connotation, product mechanism, and benefit commitment from multiple angles and levels through the form and techniques of news, disseminates industry information, leads consumer fashion, and guides purchase decisions.

This model is very conducive to guiding market consumption, quickly improving the popularity of products in a short period of time, and shaping the reputation and credibility of the brand.

Summary. Hello, dear, what are the characteristics of the new ** marketing, examples are as follows: strong interactivity:

New** marketing can interact with users more directly and in real time, so that users can be more involved in brand promotion. For example, companies can post topics on social media and invite users to participate in discussions, increasing user stickiness and loyalty. Precise consumer positioning:

New** marketing can target and segment potential consumers through data analysis and crowd portraits, and provide them with personalized content and services, so as to improve brand influence and sales effectiveness. For example, businesses can use the social advertising feature to deliver ads to target customers. Fast propagation:

New marketing can quickly spread and spread information, through social networks and word-of-mouth marketing, etc., so that the brand's message can be more widely disseminated in a short period of time. For example, enterprises can publish interesting and unique content on Weibo, WeChat and other social networks to attract users to share and expand their brand influence. The cost is relatively low:

Compared with traditional advertising methods, the cost of new marketing is generally lower. For example, enterprises can promote by self-built social networking, making short **, etc., saving advertising costs and production costs.

What are the characteristics of new ** marketing? Give an example.

Hello, dear, what are the characteristics of the new ** marketing, for example, the following are illustrated: strong interactivity: the new ** marketing can interact with users more directly and in real time, so that users can be more involved in brand promotion.

For example, companies can post topics on social media and invite users to participate in discussions, increasing user stickiness and loyalty. Accurate consumer positioning: New marketing can position and segment potential consumers through data analysis and crowd portraits, and provide them with personalized content and services, so as to improve brand influence and sales effectiveness.

For example, businesses can use the social advertising feature to deliver ads to target customers. Fast dissemination: New marketing can quickly spread and spread information, through social networks and word-of-mouth marketing, so that the brand's information can be more widely disseminated in a short period of time.

For example, companies can publish interesting and unique content on Weibo, WeChat and other social grips to attract users to share and expand their brand influence. The cost is relatively low: compared with the traditional advertising method, the cost of new marketing is generally lower.

For example, a restaurant uses WeChat to carry out a new marketing campaign. They posted food ** and introductions on the public leakage filial piety account, and organized fans to participate in the beauty food tasting and return activities from time to time, which attracted the attention and participation of many fans. At the same time, the restaurant also offers rewards such as coupons and points through WeChat Pay to motivate users to spend again.

Such a new marketing campaign not only helps the restaurant improve its popularity and reputation, but also increases consumer loyalty and improves the restaurant's revenue level.

What are the characteristics of new ** marketing? Give an example.

Compared with traditional marketing methods, new marketing has the following characteristics: 1Low cost:

Compared with traditional marketing methods, the cost of new media marketing is relatively low, and it can be promoted through social networks, Weibo, WeChat and other platforms, without the need for large-scale advertising and other prop production and investment. 2.Precise positioning:

Through data analysis and user portraits, accurate positioning can be achieved, audience characteristics and needs can be understood, targeted communication and promotion can be carried out, and communication effects and conversion rates can be improved. 3.Interactive:

New marketing has the characteristics of strong interactivity, and can be shared, commented, liked, and other behaviors through different platforms, which can arouse more attention and discussion, and form a benign word-of-mouth and social effect. For example, taking WeChat as an example, in order to implement the plan, the company can establish its own WeChat*** to establish effective contact with users and continue to retain users.

It can regularly publish company news, product activities, hot topics and other information to attract users' attention and participation, and form a wider business influence by guiding users to share, comment and other interactive behaviors; Carry out precise push through precise operation mode, attract target users, and improve marketing effectiveness.