What is content marketing and what are the forms of content marketing

Content marketing is a marketing process that achieves business conversions by producing free content that is valuable to the target audience. Since it is to push content to users, it must involve the form of the content, that is, what the content looks like. Let's talk about the main forms of content.

Marketing method 1: content marketing.

Content marketing requires you to be able to produce and leverage internal and external value content to attract the active attention of specific audiences. That said, your content needs to be engaging enough for consumers to come to you.

Marketing method 2: word-of-mouth marketing.

Word-of-mouth marketing refers to the dissemination of product information or brand through mutual communication between customers in the process of brand building.

Marketing method 3: viral marketing.

Viral marketing is the use of the public's enthusiasm and interpersonal network, so that marketing information spreads and spreads like a virus, marketing information is quickly replicated and transmitted to tens of thousands, millions of audiences, it can penetrate into the human brain like a virus, quickly replicate, spread rapidly, and spread the information to more audiences in a short time.

Marketing method four: hunger marketing.

Hunger marketing refers to the marketing strategy of commodity suppliers who deliberately reduce production in order to regulate the relationship between supply and demand, create the "illusion" of short supply, maintain the image of the product, and maintain the high price and profit margin of the product.

Marketing method 5: event marketing.

Event marketing refers to the means and methods of planning, organizing and using people or events with newsworthiness, social influence and celebrity effect to attract the interest and attention of **, social groups and consumers, in order to improve the popularity and reputation of enterprises or products, establish a good brand image, and ultimately promote the sales of products or services.

Marketing method 6: take advantage of marketing.

In Lei Jun's words, marketing is "a pig standing on the tuyere", and it is easy to get a lot of dissemination by attaching products to well-known hot events with huge communication power through creativity.

Marketing method seven: build momentum marketing.

In the early stage of entering the market, the marketing has just begun, and it is necessary to create momentum to render the atmosphere, give consumers a deep impression, and make the marketing fully entered. That's where the hype comes in.

Content marketing is the business marketing process of creating and delivering valuable and compelling content to attract actual or potential target customers, with the goal of prompting customers to take actions that will bring profits to the business.

The forms of content marketing include traditional content forms such as newspapers, magazines, books, television, movies, radio, games, software, etc., but in the Internet era, many new content forms have emerged, such as blog tweets, micro-movies, live broadcasts, user evaluations, etc

Hi Communication will take you to understand what is content marketing in 30 seconds? This is a topic about content marketing, and you may ask: what is content marketing? Today, we will answer this question for you.

Content marketing is a popular marketing method in recent years, attracting users through high-quality content, promoting corporate culture in the form of **, **, H5, etc., and promoting marketing. Compared with traditional marketing, content marketing is more soft and broad, and you may not notice that this is advertising when you first look at it, and users are more likely to accept this form. And doing a good job in content marketing only requires these 3 points:

1.Create valuable content.

It is possible to attract the attention and interest of consumers by creating valuable content. The specific embodiment of these contents may be in the form of a **, a joke, a piece of news, a shot or a script, etc., or it can include entertaining stories, life scenes, product application scenarios, etc. Whatever the format, the content should be relevant to the brand's core values and target audience, while being engaging and valuable, and resonating and identifying with consumers.

2.Build an interactive fan base.

You can build an interactive fan base to have deeper interaction and communication with consumers. These communities can be established through social platforms, official platforms, forums and other channels to establish closer ties and trust with consumers by posting valuable content, user questions, organizing online events, etc.

3.Use multiple channels to disseminate.

Content marketing can be carried out through a variety of channels, and the power of online channels is very great nowadays. If you also want to get a certain amount of attention and traffic, you must be aware of the maintenance and development of the channel on the line of sight, if you don't know how to start, you can cooperate with a multi-channel promotion platform such as a media box for a long time, and after mastering a certain amount of resources, you can quickly open up your brand popularity.

It's not easy to sort out and like before you go

To put it simply, content marketing is to let potential objects understand the value of products through various forms of content, so as to generate in-depth exchanges and even transactions with enterprises.

How to do content marketing well1The foothold of insight into user portrait marketing strategy lies in "people" and potential developable target users. How to attract the attention of target users, how to effectively introduce products, how to convert users into paying users, and how to strengthen brand loyalty all require a clear understanding of target users.

Content marketing isn't about meeting everyone's needs, it's about meeting the needs of the right audience. If your content is seen by 10,000 people, but none of them are your target audience, then the content is invalid.

The purpose of insight into user portraits is to find the intersection between "brand promotion points" and "customer needs". Through user portraits, we can find the characteristics of user needs, directly say the content to the user's heart, find the expression of the user's circle, and then influence their decision-making.

2."Content is king" When it comes to "content" in content marketing, the goal of content production is to let users know that "I can help you solve your problems" and stimulate the satisfaction of user needs.

Take the education and training industry as an example:

Content marketing should keep up with the times and beware of falling behind the times.

Looking back on the past, what education and training institutions are best at in content production is to "put pressure" on education users, and they can't wait to shout slogans such as "your child can't lose at the starting line" and "children's education must not lag behind" countless times. However, with the development of the times, we are more and more aware that interest teaching and quality education have become popular courses, and the needs of users are changing. Blindly applying pressure is not a good way to produce content, learn to provide solutions to users, and gain user closeness and recognition.

Content marketing can take advantage of important milestones.

For the education industry, the summer vacation enrollment season is extremely important, and the vast majority of education and training institutions have begun to deploy summer enrollment planning a few months before the arrival of the summer. Take advantage of important time nodes, especially various important academic and vocational ability examinations in China. Content marketing can also be combined with the actual situation in different time periods and different regions, such as "haze days, stay at home 1v1 tutoring class".

Don't just worry about how many times your content has been viewed, but pay attention to whether what you write meets the needs and expectations of your target audience.

3.With the rise of content marketing, traditional marketing and promotion methods have been unable to efficiently obtain incremental users, so if you want to achieve rapid development, you must choose better channels.

Content marketing is not about being willing to spend money on 100 channels to play tricks, but you need to choose high-quality communication channels to bring efficient traffic**, otherwise your content will always lack audiences.