Questions about opening a clothing store, opportunities and threats to open a clothing store

It's best to join. It is estimated that it will cost 150,000.

Summary. Dear, glad to answer for you! Opportunities and threats to open a clothing store:

The opportunity for clothing stores mainly lies in the fact that buying clothes is an indispensable expense for every family every year, so the turnover of the clothing industry is high every year. Apparel brands hold two new product launches every year, spring, summer and autumn and winter, which is usually referred to as an order fair. It's a good time to join.

At the new product launch, the focus should be on whether the style of the brand's new products is consistent with the brand's consistent style; **Whether the system is in line with the local consumption level, etc.

Dear, glad to answer for you! Opportunities and threats to open a clothing store: The opportunity for clothing stores is mainly due to the fact that buying clothes is an indispensable expense for every family every year, so the turnover of the clothing industry is high every year.

Apparel brands hold two new product launches every year, spring, summer and autumn and winter, which is usually referred to as an order fair. It's a good time to join. At the new product launch, the focus should be on whether the style of the brand's new products is consistent with the brand's consistent style; **Whether the system is in line with the local consumption level, etc.

The second opportunity for clothing stores is that clothing that combines traditional and modern elements and innovative clothing stores will become more and more popular. Entrepreneurs who intend to open clothing stores can get better economic and social benefits by making more efforts in this regard.

The main threat of clothing stores is that clothing stores are sometimes difficult to do because they are more competitive. When customers choose clothing, they often compare the price with a treasure e-commerce, and immediately turn to the arms of clothing e-commerce companies after trying, and treat the physical clothing store as a free fitting room. The shopkeeper also became a wedding dress for others.

Another major threat is that due to the impact of the new coronavirus epidemic today, the sales of clothing stores have dropped significantly, and because foreign trade has begun to decline in recent years due to the impact of the international situation, overseas orders in the clothing industry have also decreased a lot.

Extended information: In terms of clothing store franchise contract, it is necessary to pay attention to the following points: a, the area and term of operation, and the regional restriction determines whether it is an innovative launch operation or multiple operations in the designated area; b. Franchise fees, including franchise fees, support funds, etc. Is the franchise fee paid in a lump sum or annually?

What fees are refundable and which are not? Ask clearly. Before deciding to join, investors can also conduct on-site "research" at the press conference to judge the current market size of the brand according to the number of existing franchisees, understand the customer's evaluation of the brand, and find franchisees who are similar or similar to their own region to communicate.

Generally speaking, the joining conditions of mature brands are relatively high. Some new brands have a short time to enter the market, in order to quickly open the market, the conditions are relatively low, and the policies are more flexible, so investors should choose and negotiate as appropriate.

Opening a clothing store seems simple to many people, as long as there is a store and a supply of goods, it is very easy to make money, but this kind of thinking will often close your store. In fact, there are many precautions for opening a clothing store to do well, and if you violate these taboos, then it will be difficult for your clothing store to survive for a long time. What problems do you need to pay attention to when opening a clothing store, and what taboos must not be committed?

Let's take a look today.

Clause.

1. Don't "wait for the rabbit".

Don't sit in the store and wait for the customers to come voluntarily, open the door to do business, you have to advertise, and you have to mobilize all the people who can be mobilized to "solicit customers". Soliciting here is not to go to the street to solicit customers, but to attract customers through some channels, such as sending messages online, distributing leaflets, and holding some activities.

Clause.

2. Don't be ambitious

Don't think about what to do all at once, there is no reason to reach the sky at once, no matter what you do, you have to do it step by step, especially in the clothing business, starting from a small business. Only by slowly accumulating and gathering less into more can we finally climb to the peak of wealth.

Clause.

3. Don't follow the crowd

To open a clothing store, you must have your own characteristics, and if there is no characteristic store, customers will rarely patronize it. If you follow the crowd and follow others to do it, in fact, it is very boring, what do people enter**, you also follow, people discount**, you also follow the discount, etc., in this way, since it is the same, if the geographical location of others is superior to you, customers must go to other people's clothing stores, why bother to come to your clothing store, this extra move. Only by having your own characteristics can you attract more customers and your business will be good.

Clause.

Fourth, do not sell at a high profit

Some people think that it is best to make money by opening a clothing store, and a piece of clothing with a purchase price of more than ten yuan can be sold for dozens or even hundreds of yuan. This is not good, the price of clothes is too high, it will discourage many people, and as a result, the sales volume is low, and it is still not profitable. Only by making a profit lightly, positioning is reasonable, and small profits are also the way to make a lot of money.

Clause.

Fifth, do not detach from market information

The above are the five taboos of opening a clothing store, and friends who want to open a clothing store must not commit it. To open a clothing store to do business, pay attention to the characteristics and carefulness, think of everything that can be thought of, remember all the things to pay attention to, the clothing store will be able to develop for a long time, and the better it will be.

1.Site selection: There are more clothing stores with good regional locations, and it is easier to sell clothing, so site selection is very important. Generally, before selecting a site, it is necessary to conduct market research, conduct on-site investigation of business districts and market needs, and determine the area that is most likely to make money.

2.Clothing brand: Now there are more and more franchise brands, so if you want to have a more sense of security and security, you can choose to join a reliable clothing brand, with the help provided by the brand company, the clothing store may be on the right track faster.

3.Decoration display: The most important thing for the decoration of clothing stores is the placement of models, including window models and sales clothing, as well as mastering various clothing display skills.

You can choose to display the same color garment together, or you can cross and stagger the cool colors to ensure that it is visually comfortable and eye-catching. In addition to the display of clothing, we should pay attention to the harmony of the overall decoration color in the decoration, if possible, you can place some artistic items in various corners and corners, but also maintain harmony with the clothing in the store. Pay attention to the feeling of sophistication in the dressing room, because customers will decide whether to buy or not after trying on clothes, and a good fitting atmosphere can also promote the success of the transaction.

4.Personnel management: open a clothing store, inevitably indispensable shopping guide, if the clothing store is relatively small, you can be the store manager and shopping guide yourself, but as the business is getting better and better, it is inevitable to recruit a few shopping guides.

The quality of a shopping guide directly affects the customer's decision to buy, and even affects the future development.

Understand, materials, fashion trends, seasonal changes, public appetite.

Market research. Choose a good source of goods and choose the best and excellent store address. Adjustments are made according to the age group of consumers in the region and the level of consumption.

Make customers more satisfied.

Guangzhou White Horse, Shishi.

There are a few billionaires who are the source.

Facing the loess in the north towards the heavens? There is not much money, as long as you earn duzhi happy. Busy like a donkey a dao

It must have been driven by someone. It's not fate, it's vision, it's wisdom, it's choice!

Join and lose a trick first! Someone cheated out of money.

Everyone knows that profit and risk go hand in hand! First of all, the risk of accumulating experience and original capital in part-time work is small!

In the future, run a school,**,**, warrants, foreign exchange can be! Don't open a store! I invest 10,000 yuan, and generally earn 500-1,000 yuan a week.

Sometimes it's 500 dollars and there are many advantages: no advertising, no trouble, no delivery, no bills, no manual labor, no annoying after-sales service. Secluded in the city, ** after playing ball, happy!

But there are risks. In short, it is easiest to make money with money, it is cheapest to make money with knowledge, it is the hardest to make money with labor, and it is smartest to make money with others!

Hope you find it inspiring!

First of all, the location is very important, the popularity should be strong, and the quality should be good.

First of all, consider the location, ** must be more, clothing stores are the most taboo to accumulate goods.

Site selection, supply, providence, itself.

For newbies who want to start a business in the early stage and have little experience.

You can open a **, you don't need the rent and decoration fees like a physical store, and there is no risk, experience is slowly accumulated, if you want to do it, I can teach you 2854 from scratch

79690 I'm a full-time ****.

Rent, supply, the first batch of purchase funds, working capital, later transfer.

Every province will have a wholesale clothing market.

You can go to ** to check where your provincial clothing wholesale market is. There are also categories of clothing in those styles.

Generally, clothing points will not do very miscellaneous foreign trade, which is foreign trade.

The Korean version will be the Korean version.

Or you can mix batches for more options.

You can also place an order online.

The most important thing to open a clothing store is the location and source of goods, and the second is to decorate the store according to your positioning. You can consider online shopping for purchases, and the clothes on the Internet are much cheaper because they don't pay high rents

First of all, we have to say: "The first is the place; The second is location; The third is location".

1. Market analysis.

Survey of urban conditions - including the total population, age structure, total number of households, franchisees can grasp the macro situation of the target city population, per capita income, occupational characteristics, and consumer psychology.

The status of the garment industry - the annual sales of the urban garment industry and its first grade, direct competitors, more popular similar clothing brands, two business district surveys.

Including footfall – While footfall is important, an important factor in success is the quality of the leads.

There may be interaction between different trades, such as clothing stores and surrounding leather goods stores, shoe stores, cosmetics, watch stores, and jewelry stores.

3. Site selection. Main streets located in business districts, financial districts, office districts, etc., and it is better to be close to intersections.

The transportation convenience is better. In particular, places that can be reached by multiple means of transportation should be listed as the first choice;

There is a parking lot; Not easy to get stuck in traffic;

The traffic radiation capacity is strong;

proximity to bus stops;

It is located in the clothing store cluster.

Choose a building that is close to a parking lot or has a parking lot.

Business area: not less than 60 square meters.

Layout: Shop-in-shop requires side hall rent.

Lease term: not less than 3 years.

Power supply Water supply is guaranteed.

4. Merchandise and store interior design.

The change of clothing causes a different sense of space, and the goods with a large range of changes are displayed with rich shapes, but they are also easy to cause chaos, and the design should emphasize order. Reduce artificial decoration elements.

Models are used to form a colorful image, and models are often the main compositional element of a fashion house.

The character of the product: The character of the product determines the style of the interior design. It's also a fashion store. The freshness and elegance of a high-end ** store should be very different from the uninhibited uninhibited youth casual wear store. The harmony between the style of interior design and the characteristics of the operation is directly related to the sales of goods.

Others are more commonplace, including seeking to lease the store, negotiating the lease, renovating the store, preparing the items before the opening, opening ceremony, and recruiting employees.