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1. Have a good relationship with the store, if it is next to the peers, then it is necessary to bring the relationship closer, and the two sides reach a consensus to coordinate well in the first place, so that it is beneficial to the sales of both companies, and do not crowd out each other.
2. The decoration of the clothing store should be fashionable, because it is best to decorate the store in warm colors, so that it is easy for women to like it, and they can feel warm, and they will naturally can't help but go to your store to see.
3. You can often engage in some activities to make customers feel affordable, such as often holding some price reduction activities. Implement a membership system to retain old customers and attract new customers.
4. Do a good job in interpersonal relations, because it is a clothing business, interpersonal relationships are particularly important, even if customers come to see every day, do not buy every day, still have to greet each other with a smile, only in this way, can customers leave a good impression, so that every customer who comes here to see is likely to become your potential customer, and only in this way, even if it is not a first-line product, it can be known to everyone in the process of being constantly tried on by customers.
5. There are many types of clothing store goods, and the management is more complex, which requires an intelligent and efficient cashier system to set up inventory management functions, and operators can set up inventory warning lines through inventory management functions.
6. The cashier system used in the store must be easy to operate, and the entire PC and background interface must be neat and beautiful, even if you don't know much about the computer, you can easily get started, which can avoid a lot of on-the-job training and save a lot of time and labor costs.
7. In such an information era, the payment channel is more diverse, so the cashier system must meet a variety of payment methods, that is, the aggregation of Alipay, WeChat and other payment methods, and there is no need to post a bunch of collection signs at the cashier, the cashier is clear at a glance, and the phenomenon of running a single can be avoided.
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The first is to go to the brand concentration point to choose the brand you are interested in, and consult the matters of joining, specifically: the required area, franchise fee, deposit, and discounts, as well as the current season return rate and cross-season return rate, as well as decoration and decoration subsidies. There is also the support given by the company and so on.
Next, go to find a store, if you already have it, see if it is suitable for the brand you want to do, and then sign a contract with the brand **, and the next steps will be carried out according to the arrangement of the brand company.
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There should also be a source of customers, the location should be good, and there will be many customers, so it is better to examine the market first.
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1. Store 2, industrial and commercial procedures 3, supply 4, capital 5, salesperson.
You need to apply for an industrial and commercial business license, otherwise you are operating without a license. If you hire a salesperson, you need to go through the relevant helper procedures and labor insurance for them. The investment can be large or small, basically the cost of the façade is generally 3 months of rent plus deposit, the purchase of funds, depending on the purchase amount is set.
If there is a channel to get the goods, it is certainly better not to pay first. Labor wages as well as the basic cost of water, electricity and gas. Basically, it is necessary to prepare tens of thousands of yuan.
Ah, it's better to hire a skilled old salesman. Because the ability of a salesperson is directly related to your turnover and profits. You can also give them a commission in the case of a guaranteed salary, which can greatly increase motivation and increase your turnover and profits.
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With my many years of experience in clothing sales.
First, you have to choose a good type of sales, such as children's clothing or**middle-aged clothing?
Second, you have to ensure that the price of the goods you take is lower in the same industry and style. And the style is very popular in today's market.
Third, the problem of the façade, the location of the façade directly affects the future sales, one is the sales center of the clothing concentration, the other is the remote entertainment street, which one will you choose? If you go to buy clothes, will you go to ** buy? Do you belong to the middle end of the consumption level or the high consumption level?
Fourth, if you want to open a store with your own brand, you must go to the industrial and commercial bureau to register your own brand name and logo
I hope you can succeed and make a fortune.
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First of all, you must choose a good address and have an understanding of the clothing industry.
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The huge business opportunities contained in China's ** market immediately stimulated the investment enthusiasm of many investors, and more and more ** brands emerged, which has also stimulated the entrepreneurial enthusiasm of a group of investors, but China's current ** market has not yet formed a certain standard, so for those who want to start a business, how to prevent the trap of joining?
If you want to make a career in the first franchise industry, you need to know a few things:
The first common sense: rationally evaluate one's own abilities
Conduct a comprehensive self-assessment very calmly and objectively. These include: whether it is suitable to be a full-time business manager who independently undertakes all management work and daily business activities; whether there is sufficient knowledge, experience and ability to deal with various problems that may occur in the operation; whether they have sufficient energy and physical strength to adapt to the normal business activities that are uninterrupted day after day; Whether there is a good learning ability and adaptability to accept systematic professional training and accept unified management and supervision, because not just anyone can do a good job; whether there is a strong psychological tolerance to accept possible setbacks and failures; Whether there is sufficient financial capacity to invest and bear the risks and losses that may arise.
The second common sense: choose the best brand that matches your strength
**Franchisees choose franchisees, need to carefully investigate and collect relevant information, do not impulsively, one-sided listen to some exaggerated advertising. The following aspects should be considered.
Franchise brand selection: **Franchisees should choose a mature and well-known franchise brand, which can greatly reduce investment risks. When the first franchisee decides to enter the ranks of the franchise, it should choose a franchise system that has a certain reputation in the market, and has a certain number of years of operation and scale, so that you can enjoy the benefits of brand effect and can quickly enter a normal business state.
Choose the best brand that matches their own strength: Franchisees should choose a franchise system that can achieve their own economic ability and their own conditions. Usually children's clothing franchisees should first consider the return on investment, not the lower the ** franchise store the better, the key is whether the franchise can bring long-term stable income.
The third common sense: ** Franchisees must inspect the operation of the franchised brand
**Franchisees should inspect the business conditions of other franchisees in the same system, and must be cautious if a franchise system closes stores; If the franchisee finds that there are multiple store closures in a franchise system, whether it is a mistake of self-employment or any other reason, the franchisee should consider giving up. Because a mature franchise system requires a long period of experience accumulation and the continuous improvement of the management system, there are not many cases of store closure under the condition of normal operation.
The fourth common sense: beware of joining**
If the threshold for joining a franchise store is very low, there are no requirements, as long as you pay the franchise fee to join and operate, in this case, the franchisee must think twice, in fact, this can basically be said to be a kind of business that sells the name, the franchisee almost does not get any professional training and management, technical, personnel and financial support.
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To open a clothing store, you need to pay attention to the following four points: product management, employee management, renovation design and online and offline integration. The details are as follows:
1. Goods management. Opening a clothing store is very afraid of inventory, and the clothes that cannot be sold at the end of the year can only be sold at a low price, which is both a loss and damages the image of the store, so it is necessary to try to avoid having a large amount of inventory at the end of the year. At this time, the importance of goods management is reflected, not only to avoid the impact of sales performance, but also to take inventory in order to provide reference for future purchases.
2. Employee management. It is necessary to conduct professional training for employees, teach them how to think from the customer's point of view, and teach them how to provide customers with high-quality services. When sales are done well, customers can become repeat customers, and after a certain number of repeat customers are reached, the business of the clothing store will not have to worry.
3. Decoration design. Regardless of whether the store is large or small, the layout of containers and clothing racks in the clothing store must be conducive to the walking of customers, and there must be a certain sense of exploration. For example, some stores can design the aisle to extend inward in an S shape, so that customers can stay in the store longer and increase the probability of purchasing clothing.
4. Combination of online and offline. Nowadays, the Internet is so developed that physical clothing stores can also be combined with online channels to sell. Different from pure online sales, the combination of online and offline can allow nearby customers to place orders online and try them on in physical stores, which can bring customers a different experience.
Novices should make the following preparations in the early stage when opening a clothing store:
1. Conduct surveys according to local market conditions and establish the positioning of clothing stores. The local consumption level, the target group, the demand and saturation of the market, the industry competitors, etc., all need to be carefully understood, after understanding, determine what kind of clothing to sell, what clothing style, to what kind of crowd, to establish the positioning of the clothing store.
2. Find the source of clothing and grasp how to choose the goods. To find a good source of clothing, it is necessary to understand the source channels and the level of each channel, cultivate a keen eye, grasp the consumer psychology of the local target group, and select the right source. It is important to match both the "right" volume and the "right" sales volume, and it is often difficult to grasp.
Therefore, the problem of clothing inventory is the "number one enemy" of clothing stores, and if this problem is solved, clothing stores can often open very well.
3. Control the budget of store rent, decoration and other funds. Store rent, shop decoration costs, initial distribution funds, recruitment of salespeople, working capital, etc., all need to be considered as a whole budget, there is a saying that managing a business, is to manage the financial situation of the enterprise, open a clothing store, the same.
4. You need to prepare the house ownership certificate, store lease contract, ID card and other documents to the local industrial and commercial bureau to apply for the "business license", and then apply for the "tax registration certificate" at the tax bureau after the "business license" is successfully processed.
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First, novices who open a clothing store must first adjust their mentality.
Don't expect a profiteering industry, but also be prepared for failure! The first skill of doing clothing business is site selection, which is also the most important condition for making clothing, and site selection will directly affect turnover! According to the characteristics of the product, it is crucial to choose to sell in the right location, and the skill of doing clothing business is to choose a dense location, but this kind of location is not necessarily a location for selling high-end goods, and this kind of location is often not necessarily dense!
Second, novices should pay attention to the overall image of the store when opening a clothing store.
Lighting and product display is the second skill to pay attention to in the clothing business, which will also directly affect sales! People rely on clothes and makeup, Buddha wants gold, and selling clothes also needs packaging! No matter how good the clothes are, they are sold on the stalls, and it is very difficult for people to believe that they are brand goods!
In addition, the skills of doing clothing business are, to understand the color combination of clothing products, color, style, price, material and abide by the principle of clothing from afar to see the color and near the flower, the matching of accessories and auxiliary goods should also pay attention to, clothing with good matching, but also learn to try on as a whole, overall sales.
3. Novices need to have a certain amount of stock to open a clothing store.
In the future sales process, the store should also maintain a certain amount of stock, there are 30,000 goods in the store, you can do 5,000 yuan turnover, but if there are only 5,000 yuan of goods is absolutely impossible to have a turnover of 5,000 a day! This is the third trick for doing a clothing business. Do a compromise **, don't confuse the concept of the number of pieces and the amount, the same turnover you sell more pieces than others, 300 pieces of goods in the store, you also distribute 300 pieces, which turnover must not go up!
**It is also a part of the skills that need to be paid attention to in the clothing business, **don't wait until the store sells almost enough**, no company is only for you to serve, today** tomorrow the store can be loaded, but out of stock will affect the turnover, so you need to prepare in advance, and wait until the sales are stable as long as the regular** can be!
Fourth, novices should learn to maintain customers when opening a clothing store.
How to sell clothes, how to retain customers, how to treat old customers, this is a very important skill in doing clothing business, it depends on the level of salespeople!
Fifth, novices to open a clothing store in addition to normal operation, but also to have a mobile point of sale, do business should also use more brains, find more way, odd job diversification, expand sales is also the skills of the clothing business, do not only limit their own stores, so as to bring more benefits!
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