Who is the founder of the Li Ning brand, and the introduction of the Li Ning brand

Li Ning is a professional sports brand founded by Li Ning, the "Prince of Gymnastics", in 1990.

Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in Li Ning brand professional and casual sports shoes, clothing, equipment and accessories products, has established a huge retail distribution network and first-class chain management system in China, and continues to increase the e-commerce position and build an e-commerce ecology.

Li Ning Company was listed in Hong Kong in June 2004. In August 2022, the first store of China's Li Ning City Customization settled in Xidan Juntai Shopping Mall, Xicheng District.

Development strategy. Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on five core categories: basketball, running, fitness, badminton and sports life.

The brand digs deep into the core competitiveness of products, continues to strengthen the brand's professional sports attributes, increases investment in sports technology research and development and product performance optimization, and strengthens product reputation. At the same time, it actively displays a creative brand image, accurately captures and refines trendy elements.

Li Ning Company was founded by Mr. Li Ning, a famous gymnast. Founded in 1990, it is a leading enterprise in China's sporting goods industry, and is the first domestic sportswear and footwear product design and development center.

The first Chinese sportswear company to implement ERP and the first to be listed overseas, with the development goal of becoming the world's leading sportswear brand company. Headquartered in Beijing, Li Ning brand is a professional sports brand that truly represents China with the brand slogan "Anything is possible".

It is also the first Chinese sports brand to sponsor the Chinese Asian Games Olympic sports delegation, the first to appear in the NBA arena in the United States, and the first to sponsor foreign imitation top sports teams, which is a symbol of the development of China's sporting goods industry entering a new stage.

Li NingIt is a brand in China. Li Ning is a sporting goods company founded in 1990 by Mr. Li Ning, the "Prince of Gymnastics", headquartered in Zhongguancun Science and Technology Park, Tongzhou District, Beijing.

After more than 20 years of exploration, Li Ning Company has gradually become a leading international sports brand company representing China.

From taking the lead in establishing a franchise marketing system in the country in the early days of its establishment, to sponsoring the Chinese sports delegation to participate in various events at home and abroad for many years, from becoming the first sporting goods company to implement ERP in China to continuously carry out brand positioning.

After the adjustment and listing in Hong Kong in June 2004, Li Ning Company has experienced the development and prosperity of China's national enterprises.

Li Ning's brand building process.

Li Ning Company intends to become an internationally competitive sporting goods brand. As a sporting goods company, Li Ning Company inspires people's desire and strength to make breakthroughs through sports, is committed to the creation of professional sporting goods, and strives to make sports change life and pursue breakthroughs in a higher realm. We uphold the principle of "Winning Dreams", "Integrity and Promise", "Our Culture", and "Excellent Performance".

The company philosophy of "consumer-oriented" and "breakthrough" strives to build Li Ning Company into the world's leading sporting goods company.

Li Ning is a Chinese brand founded in 1990.

Li Ning, a sports brand, adopts the model of outsourcing production and franchise distributor, and has established a huge first-chain management system and distribution and retail network in China, and has developed business in Dongjiqiang Dou South Asia, Yuanran Central Asia, Europe and other regions.

Founded in 1990 by Mr. Li Ning, Li Ning Sports Brand is a sporting goods company headquartered in Zhongguancun Science and Technology Park, Tongzhou District, Beijing.

It's Li Ning. Li Ning Company was founded by Mr. Li Ning, a famous gymnast.

Founded in 1990, Li Ning Company is a leading enterprise in China's sportswear industry, the first to build a domestic sportswear and footwear product design and R&D center, the first to implement ERP, and the first Chinese sportswear company to be listed overseas, with the development goal of becoming the world's leading sportswear brand company.

Headquartered in Beijing, Li Ning brand is a professional sports brand that truly represents China, and is also the first Chinese sports brand to sponsor China's Asian Games Olympic sports delegation, the first to appear in the NBA arena in the United States, and the first Chinese sports brand to sponsor top foreign sports teams, which is a symbol of the development of China's sporting goods industry entering a new stage.