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Some people understand one-sidedness and equate marketing with sales pitches. However, sales pitch is not marketing, and sales pitch is only one of the contents of marketing. Peter Drucker, a well-known management scientist, once pointed out, "It is conceivable that some sales work is always needed, but the purpose of marketing is to make sales redundant, the purpose of marketing is to deeply know and understand the customer, so that the product or service is completely suitable for its needs and form a product self-sale, ideal marketing will produce a customer who has been ready to buy, and the rest is how to facilitate the customer to get the product or ......."Philip Cowler, an authority on marketing in the United States, believes that "the most important content of marketing is not sales, but the pinnacle of the marketing iceberg ......."If the marketer does a good job of understanding the various needs of consumers, developing suitable products, as well as pricing, distribution and **, these products will be easily sold.
As noted by renowned scholars, marketing is not a sales pitch. Marketing efforts begin long before the product is made. The first thing the marketing department of the enterprise needs to determine is that there is a market, what is the size of the market, what are the market segments, and what are the preferences and buying habits of consumers
The marketing department must feed back the market demand to the R&D department, so that the R&D department can design the best possible product for the target market. The marketing department must also design pricing, distribution, and ** plans for the product to go to market, so that consumers can understand the company's products and easily head to the product. After the product is sold, it is also necessary to consider providing the necessary services to keep the consumer satisfied.
Therefore, marketing is not a certain aspect of business activities, it starts before the production of products, and continues until after the products are sold, throughout the whole process of business activities. There are many definitions of marketing that will help us understand marketing. The American Marketing Association defines marketing as:
Marketing is a business activity that guides goods and services from producers to consumers or users. The British Marketing Institute believes that "if an enterprise wants to survive, develop and make profits, it must consciously arrange production according to the needs of users and consumers." According to Japanese business people, "Marketing is the entire corporate activity of studying how to provide goods and services in accordance with market needs while satisfying the interests of consumers."
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Hehe, the ultimate purpose of this question is to compare the salary levels in the two directions, which is a bit dumb.
The basic salary of marketing work is not very high, compared to the students who go out of school, about 1000 1500, basically the same is the case for personnel specialists, which may be more stable. The promotion first has excellent own qualities, you said it a little early.
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Marketing is all about buying things.
However, the professional is to sell the things that cannot be sold or are not easy to sell through the means of marketing, which is to maximize the company's profits, marketing is sales, and marketing is to sell according to market demand.
Human resources are commonly said to manage people.
The specific work includes personnel recruitment, salary management, etc., which belong to management.
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Summary. Hello, I'm glad to answer for you, 1. Human resources and marketing are related, both are economic management categories, and there is content knowledge that penetrates each other. In fact, every department in an enterprise is closely related, and it is impossible to be completely independent!
For example, human resource management includes training and personnel allocation! The most important department of an enterprise is often the sales department, so how to train sales staff how to form a good sales team, for human resource management, sales knowledge and marketing must be mastered! Because you know it, you can tell everyone, because you know who is suitable for sales!
2. Maybe you join a small company, maybe all the people have to participate in marketing! This is also the reason why the boss asks you to learn marketing! All in all, it doesn't hurt to learn more!
What is the relationship between marketing and human resource management? Why do I need human resource management to study marketing?
Good. Hello, I'm glad to answer for you, 1. Human resources and marketing are related, both are economic management categories, and there is content knowledge that penetrates each other. In fact, every department in an enterprise is closely related, and it is impossible to be completely independent!
For example, human resource management includes training and personnel allocation! The most important department of an enterprise is often the sales department, so how to train sales staff how to form a good sales team, for human resource management, sales knowledge and marketing must be mastered! Because you know it, you can tell everyone, because you know who is suitable for sales!
2. Maybe you join a small company, maybe all the people have to participate in marketing! This is also the reason why the boss asks you to learn marketing! All in all, it doesn't hurt to learn more!
Do you think it's necessary to learn marketing and human resource management? Why?
It is necessary, in fact, marketing is a very comprehensive major. He had to learn almost everything he wanted to learn in business. To put it mildly.
I know everything, and I don't know anything. Because if you only learn marketing management. Or what international marketing.
It's simply not enough. Many of the things in it are related to production, distribution, sales and even after-sales. So.
As a result, to learn marketing, you have to learn almost all the knowledge related to business operations. So they all have to learn, but they only know how to write. For example, market research and **, logistics, e-commerce, finance, accounting, human resources, accounting, consumer psychology, statistics, negotiation and even etiquette...
This is part of the subject I studied in college. In fact, if you think about it, let you learn human resources, one is to understand management knowledge, and the other is to learn how to sell yourself. This is also marketing.
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Summary. Marketing and its related ideas and theories are an important part of employee training. Traditional enterprises believe that management theory is the main training content for managers; The main training content for employees is job skills.
Modern enterprises believe that all employees of the enterprise are managers and should participate in the management of the enterprise, so they should understand the theory of enterprise management. They understand the theory of enterprise management, even if they cannot become a real manager, they can at least become a consciously managed (the so-called conscious, that is, to take the initiative to accept management, supervise and promote management innovation). The managers of the human resource management department are trainers.
Of course, all managers of the enterprise should be trainers and should perform the responsibility of training. )
Marketing and its related ideas and theories are an important part of employee training. Traditional enterprises believe that management theory is the main training content for managers; The main training content for employees is job skills. Modern enterprises believe that all employees of the enterprise are managers and should participate in the management of the enterprise, so they should understand the theory of enterprise management.
They understand the theory of enterprise management, even if they can't become a veritable manager, they can at least become a consciously managed (the so-called conscious, that is, the initiative to accept management, supervise and manage and promote the management of Zheng Jingxin). The managers of the human resource management department are trainers. (Of course, all managers of the enterprise should be trainers and should fulfill the responsibility of training.)
I interviewed the personnel of an insurance company to make sure that I was trained in insurance knowledge, and I wondered if I had been deceived.
The personnel of insurance companies are generally not very good.
How to say. Is it in the name of personnel, recruiting sales?
Why don't you talk back.
It depends on how you actually apply.
Training some sales stuff, I wonder what it has to do with human resources.
It must have something to do with personnel.
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Summary. Dear, hello, I am glad to answer for you, marketing is not a human resources related major, marketing is a first-level discipline of business administration under the marketing secondary disciplines, and human resource management, marketing, financial management, administrative management, business management, etc. are second-level disciplines. That is to say, human resources, municipal management, business management and other majors all belong to the branches under the discipline of business administration.
Dear, hello, I am glad to answer for you, marketing is not a human resources related major, marketing is a first-level discipline of business administration under the marketing secondary disciplines, and human resource management, marketing, financial management, administrative management, business management, etc. are second-level disciplines. That is to say, human resources, municipal management, business management and other majors all belong to the branches under the discipline of business administration.
Fellow, I really didn't understand, I can be more specific.
Dear, hello, I am glad to answer for you, marketing is not a human resources related major, marketing is a first-level discipline of business administration under the marketing secondary disciplines, and human resource management, marketing, financial management, administrative management, business management, etc. are second-level disciplines. That is to say, human resources, municipal management, business management and other majors all belong to the branches under the discipline of business administration.
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Summary. The most important thing about human resources is internal management.
Marketing is mainly a marketing means formulated according to the market, and it is developed according to the economy.
Difference Between HR and Marketing.
Hello, it's a pleasure to help you!
Human resources are mainly organizational behavior, psychology, recruitment and allocation, performance management, compensation and benefits, labor relations management, career planning, etc. Marketing mainly includes management, economics, statistics, financial management, marketing, economic law, consumer behavior, international marketing, market research, corporate sales planning, etc.
The most important thing about human resources is internal management. Marketing is mainly a marketing means formulated according to the market, and it is developed according to the economy.
Hope mine can help you, thanks!
Is it good for a girl who is currently majoring in marketing to change her major to human resource management?
There is no benefit, the marketing counterpart is better and the pay is higher.
Do you think marketing is better employment than human resource management?
Which direction is better to take in the direction of the postgraduate entrance examination.
Yes, I personally think that marketing is better employment than human resource management.
Postgraduate entrance examination and civil service examination, which of the two majors is better.
If you are going to graduate school, depending on your personal interests, the financial industry is still very popular.
That must be a better civil servant, enjoying the benefits of the state and being secured.
Which is better for the graduate school entrance examination in human resource management and marketing.
It's all pretty much the same.
Which of these two majors is closer to the knowledge of civil servants.
Human resource management is a bit closer.
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Summary. Hello, according to the question you described, the answer of the workplace expert is as follows: Marketing is a job that cannot be replaced by the tools that exist today, i.e., marketing must be done by people.
The management of people requires human resource management to plan the allocation, recruitment and treatment of personnel. It is my pleasure to serve you, you can further describe your current problems in detail, or ask other questions related to the workplace, so that the car butler can better answer for you and do better service, thank you for your understanding and cooperation!!
What is the relationship between marketing and human resource management? Why do I still need to study marketing when I major in human resources management?
Hello, according to the questions you described, it is my honor for the workplace experts to answer the following questions for you, you can further describe your current problems in detail, or ask other questions related to the workplace, so that the car butler can answer you better and provide better service, thank you for your understanding and cooperation!!
The relationship between human resources and marketing.
Hello, according to the question you described, the answer of the workplace expert is as follows: Marketing is a job that cannot be replaced by the tools that exist today, i.e., marketing must be done by people. The management of people requires human resource management to plan the allocation, recruitment and treatment of personnel.
It is my pleasure to serve you, you can further describe your current problems in detail, or ask other questions related to the workplace, so that the car butler can better answer for you and do better service, thank you for your understanding and cooperation!!
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First of all, under the guidance of the marketing concept, Wusong is conducive to the human resource management department to understand the needs of the department it wants to serve. Secondly, the use of marketing concepts to guide human resource management is conducive to persuading internal customers to 'buy' the 'products' of the human resource management department. Finally, strengthening the marketing concept of the HR department is conducive to the establishment of a constructive cooperative relationship between HR and its "internal customers".