The analysis of online marketing strategy in the catering industry takes Ele.me as an example

The ** is the first I know about the takeaway**, which was established in September 2008 **, and the official maturity of the market should be around 2010. To a certain extent, a group of roommates and I have been witnesses and loyal customers of Ele.me's development in the past three years, and I will analyze the development of Ele.me and the online marketing methods it uses from a customer's perspective.

First, the development of the ** before and after three years of comparison.

In 2012, the launch of the mobile client made it more convenient for customers to order, and at the same time played a very good role in the promotion of the first product. Three years ago, Ele.me could only order food through **, and today, three years later, customers can feel the convenience brought by Ele.me to life through WeChat, mobile client and ** in an all-round way.

Second, the promotion of the **.

One of the aspects of the promotion of the ** is the offline high-grade publicity, and the second is the penetration of online connotation.

Third, the advantages of the **.

As a portal to Ele.me, there is no doubt that it is of higher quality than other similar portals. With its promotion activities, it has promoted the image of Ele.me.

Fourth, the customer relationship maintenance.

The development of network marketing work and its specific implementation strategy provide a real case for us to study network marketing and provide a good way for us to understand network marketing.

There should be a lot of them to be found

Catering network marketing will become a new battlefield for marketing in the catering industry.

Catering network marketing is a new type of marketing model based on the Internet that uses information and network to assist marketing objectives. To put it simply, it is the only way to sell through the network, and this kind of sales pays more attention to marketing in the same city and other directions.

This kind of promotion can bring effective customers to your catering business. In the era of catering marching to the Internet, many leaders in the catering industry choose this promotion method to promote enterprises and so on. Generally, it is recommended to do the initial promotion or Google promotion.

Marketing interaction: If a catering company wants to make a name for itself, then of course, it is indispensable for its own business, and it must also be promoted. A catering business must have unique content in order for customers to remember and accept their business.

If everything goes well, then it's time to think about development. Customers come to the door through the first promotion, but it is not necessarily the purchase behavior, at the beginning of the construction of the first consideration of the planning of the first marketing line can be convenient and barrier-free, so that consumers can try to reach a deal after entering.

China's Internet industry continues to receive attention, its development speed is getting faster and faster, and the ring and technology of mutual collision and networking are also very advanced. Therefore, as a business, you must make good use of these resources to add more strength to your own business.

1. Grandma has caught up with the fashion recently, and she has to ask her grandson to teach her to chat with QQ. On this day, the grandmother pointed to her grandson's QQ friend avatar and asked, "What do these colored ones mean?"

Sun Tzu explained: "These are in ......Line of friends. Grandma asked again

What about the one who jumps and jumps? The grandson smiled: "That's someone talking to me."

How do you know? Unexpectedly, the grandmother showed a disdainful expression and said, "The black and white ** are all hung out, and they must be gone."

2. The rising sun shows a smiling face on the eastern mountain, and a plane flies towards the sun. When the old lady saw it, she stomped her feet in fright, pointed to the plane and shouted: "Fly high, fly high!"

With the development of the Internet, Quanjude is also trying to introduce external capital, online takeaway, mergers and acquisitions, etc., to achieve the purpose of transformation, but they are not satisfactory, so as to know that the attractiveness of old brands to consumers is gradually decreasing.

The restaurant industry is growing year after year, but the time-honored brands are gradually losing the market, what are they doing wrong?

1. Most of the reasons why catering companies fall behind are because they can't keep up with consumer demand.

With the growing growth of young consumers, they have become the main force of a new generation of consumers, and a new round of brand ......Rejuvenation is the biggest problem faced by old brands.

Previously, the "Top 10 Global Consumer Trends in 2019" released by a global market consulting company showed that today's consumers will be more "self-centered" when purchasing, they will trust their own choices and judgments more, and are eager to obtain more personalized products and services.

It can be seen that conforming to the times, respecting consumers and respecting the market are the business choices of catering people. For old ......For brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find resonance among young consumers and form a wider radiation effect.

Therefore, whether it is in terms of image, product, or atmosphere, the time-honored restaurant ......It is necessary to put down the fixed thinking of waiting for customers to come to the door, expand the diversified consumer group, and cultivate potential fans in the future.

2. The products are concentrated and similar ......As a result, consumers have the impression of "breakfast shop" and "New Year's street", which limits the development of the brand.

If the restaurant wants consumers to be willing to promote the brand for free, it must create a "hot product" that makes the mouth linger and has an endless aftertaste, because "hot product" is a weapon to create brand reputation.

After creating a "popular product", it is necessary to attach information values to the product, such as beauty, taste, story, or symbol implantation, etc., to add as much information value as possible to the product beyond function.

Method 1: Method 2:

**Promotion: Marketing interaction: If a catering company wants to make a name for itself, then of course, it is indispensable for its own business, and it must be done well in promotion. Bucket stalls.