What is Ele.me s market position?

According to the analysis report of China's online catering delivery market in the fourth quarter of 2017, in terms of China's food delivery market share, Ele.me has merged with food delivery to occupy the first position in the food delivery market. Tencent's Meituan ranks second with a market share. The capital of the takeaway market has become a Meituan takeaway showdown with Ali.

> judging from the transaction share of manufacturers in China's Internet catering delivery market in the fourth quarter of 2017, in mid-October, Ele.me obtained the takeaway entrance on the homepage of the Alipay app and connected to the online operation of Alipay and Koubei's takeaway services. Alipay's traffic boost to Ele.me has had a significant impact on the takeaway market pattern in this quarter, and the market share of Ele.me + takeaway in the fourth quarter accounted for a large proportion. At the same time, on October 19, Meituan Dianping announced the completion of a new round of financing of 4 billion US dollars, Meituan Dianping said that after this round of financing, it will increase investment in the research and development of cutting-edge technologies such as artificial intelligence and unmanned delivery to further promote the upgrading of the modern service industry.

In the fourth quarter, Meituan Takeaway stabilized the market with a share of transactions. On the basis of the previous quarter, the market share of both parties has increased, and at the same time, their respective business ecological layout and technological innovation are also in full swing, and the situation of "two heroes competing for hegemony" in the Internet catering takeaway market is basically finalized.

In April 2018, Alibaba and Ant Financial completed a wholly-owned acquisition of Ele.me, and Ele.me fully integrated into Alibaba's new retail strategy to expand the new retail upgrade of local life services. On August 8, 2018, Ele.me won the Golden Transport Award for Best Performance Operation of the Year.

On October 12, 2018, Alibaba Group announced the official establishment of a local life service company, with Ele.me and Koubei Huishi merging to form a leading local life service platform in China. Alibaba Group partner Wang Lei (also known as Kunyang) will serve as president of Alibaba Local Life Service and CEO of Ele.me.

In September 2020, the Beijing Municipal Bureau of Market Regulation convened the heads of six Internet companies, including Meituan, Ele.me, JD.com, Weidian, Douyin, and Kuaishou, to hold an administrative meeting on e-commerce platforms to implement the "Yangtze River Ban on Fishing and Non-Broken Chains".

Convention of the UnionThe CEOs of the four major online ordering platforms delivered speeches and jointly signed the "Convention on the Self-Discipline and Co-construction of Online Ordering Platforms", making solemn commitments to the society from 14 aspects, including pre-entry commitments of online operators, platform access, and improving the file management and information publicity of online operators, including the establishment of a food safety management agency and the initiative to disclose to the public on the homepage of the platform; Strict platform access mechanism.

Ele.me's current main business is a catering delivery platform, but now it is also entering the field of intra-city distribution, and is also involved in the procurement of ingredients in the upstream of catering. Judging from the pace of Ele.me, his future is obviously not limited to food delivery, and he is likely to be a local life platform and instant delivery in the same city.

Ele.me's market positioning is that the public needs to solve people's meals in a fast and convenient way.

The mid-range market, office workers, and the like have recently begun to compete in the sinking market.

Then this market positioning is high-end, high-grade, high-grade positioning.

A reflex activity, of course, to go to the market to see if there is anything to eat? There are a lot of steamed buns here, so hurry up and buy them!

Ele.me is owned by Hangzhou Alibaba Venture Capital Management. Alibaba Group, Ant Financial and Ele.me jointly announced that Alibaba has signed an acquisition agreement to complete a wholly-owned acquisition of Ele.me with Ant Financial for US$9.5 billion. Daniel Zhang, CEO of Alibaba Group, announced that Zhang Xuhao, founder and CEO of Ele.me, will become chairman of the board and serve as Daniel Zhang's special assistant for new retail strategy, responsible for strategic decision support. Wang Lei, vice president of Alibaba Group, will become the CEO of Ele.me.

Ele.me features:1.Quickly search for nearby takeaways, and make a direct reservation without making a **.

2.We will use it to notify you of the status of the delivery as soon as possible.

3.See everyone's reviews of your favorite takeaway food **.

4.Bookmark your favorite restaurants and cuisines for easy ordering.

5.A variety of free drink discount activities, discounts are continuous.

Generally speaking, these four types of operations are roughly the sameProfit model

Rake, which is part of the profit.

2. Advanced functions of membership (such as receiving and delivering meals, living radius, and rice is steel): Advanced functions of members: We always encounter various problems in the process of ordering and delivering meals: tableware charges, meal delivery charges, and slow food delivery speed, which directly leads to our user experience.

In the bad case, the takeaway service provider will withdraw from the membership function, and the relative amount paid in a month will enjoy: free tableware, free delivery, priority delivery and other privileges.

3. Traffic with advertising: Traffic with advertising: Eleme.

In addition to the ordering merchant page, there is also an interface for exchanging points obtained after ordering for relative gifts, and when purchasing and redeeming, they will jump to another interface or web page, and the interface mostly shows the provider of the product and the address of the purchase, including the homepage carousel and column ads are acceptable for advertising, and the APP traffic will be a lot every day to charge the advertising fee of the advertiser through the click on these traffic.

4. The cost of cooperation between the delivery team and the store: The cost of cooperation between the delivery team and the store: Most of the merchants do not have too much manpower to deliver takeaway orders.

"Eleme" ** is officially launched.

Launched an integrated solution for restaurant operations.

The average daily order exceeded 1,000.

**The version is online, and the performance has been improved in all aspects.

Launched an overtime compensation system to establish a new industry standard.

The company expanded and moved to a new location.

The mobile web ordering platform was launched.

The annual transaction volume exceeded 20 million.

Beijing branch and Hangzhou branch were established.

The average daily transaction volume exceeded 10,000 orders, making it the largest food order in China**.

Guangzhou branch and Tianjin branch were established, with a team size of more than 100 people.

The iOS version of the app is online.

version of the app was launched.

The trading volume of the day exceeded 3 million, and the team size reached 200 people.

Suzhou Branch, Harbin Branch and Fuzhou Branch were established.

Shenzhen Branch, Nanjing Branch, Changchun Branch, Xiamen Branch were established.

Completed a $25 million Series C financing led by Sequoia Capital, followed by Series A investors GSR Ventures and Series B investors Matrix Partners.

Ele.me received an investment of $80 million from Dianping and became its in-depth strategic partner.

The company has more than 2,000 employees, and its food ordering service has covered nearly 200 cities across the country, with 10 million users, nearly 180,000 franchised restaurants, and an average daily order of more than 1 million.

Ele.me has completed the E round of financing, and has received a joint investment of 100 million US dollars from CITIC Industry**, Tengdan, JD.com, Volkswagen Dianping, and Sequoia Capital.

At present, the daily transaction volume reached 4 million yuan, covering 8 cities across the country, and is expected to cover large and medium-sized cities with active China by the end of 2015, and at the end of November, open up the Ele.me takeaway platform merchants.

Ele.me received a $90 million capital increase from Hualian shares.

Ele.me received 100 million US dollars in financing, setting a record for the global food delivery industry.

Ele.me's self-operated delivery team has more than 6,000 people, with a standard human efficiency of 35 orders per person per day, and more than 500,000 hummingbird teams and crowdsourcing delivery workers, covering more than 300 cities across the country.

In the future, the two parties will work together to build a "2+4" intra-city distribution network of two-wheeled electric vehicles and four-wheeled vehicles.

On December 17, 2015, Ele.me and Alibaba signed an investment framework agreement, Alibaba invested in Ele.me US$100 million, and after the investment, Ele.me was valued at more than US$4.5 billion and continued to operate independently.

After this round of investment, Ali took a stake in Ele.me and became the largest shareholder.

On April 13, 2016, Ele.me officially reached a strategic cooperation agreement with Alibaba and Ant Financial, and received an investment of 100 million US dollars.

Among them, Alibaba invested 900 million US dollars, and Ant Financial invested 100 million US dollars.

HungryMarket capitalization $9.5 billion.

After several years of painstaking development, Jiaotong University's main ordering platform has been covered by Ele.me. So Zhang Xuhao.

and others also made a lot of money. Later, the takeaway market gradually developed, and more and more people found the takeaway market to be a blue ocean market.

In April 2018, Zhang Xuhao unexpectedly sold Ele.me. And Jack Ma, the founder of Chinese e-commerce.

but bought the company for $9.5 billion (66.8 billion). Who knows what the reason behind this is? With the continuous development of food delivery platforms, the market competition is becoming more and more fierce.

Since receiving GSR Venture Capital in 2011, the company has been raising funds.

Ali alone invested $100 million. The pace of financing has not kept up with the speed of burning money, and it is still in the burning period. Ele.me has now accepted eight rounds of ease, each more than one time, with the current market value of $10 billion, any financial investor will think twice, which means that there are not many people who can really invest money at present.