What are the advantages of advertorial promotion? What should small companies do?

The advantages of advertorial promotion are mainly reflected in: advertorial promotion is more acceptable to people, shortening the distance between brands and consumers; The user base is large and the reading volume is high, which can quickly increase the number of brands and brand awareness, and obtain potential customers; The advertorial is stably indexed by search engines, and can be repeatedly searched and read by intending customers, and the reports of third parties are authoritative, which greatly improves the credibility of the product; Show the screenshots of the best publicity reports to customers to increase the authority and brand of the enterprise; The investment in advertorial promotion is small and can exist for a long time; Advertorial promotion has so many advantages, small and medium-sized companies should increase the promotion of advertorials, what should small companies do, determine the goal at the beginning, formulate a plan, write an advertorial, famous product, advertorial**, one-click self-service to send to**, simple, convenient and efficient.

Advertorial promotion can reduce the cost to bring about big growth, no enterprise will underestimate the effect of advertorial promotion, such as everyone knows Jiang Xiaobai, Haidilao, etc., large companies have a special advertorial promotion department, he is the foundation of promotion and transformation, is from the user's emotional level to impress users, the boss with advertorial consciousness is clear about the laws of the market, small and medium-sized enterprises to do advertorial promotion, must insist, advertorial will not have immediate results, need to accumulate.

The establishment of the core value of the brand is based on the development of the corporate brand. The development of corporate brand directly affects the development of the entire enterprise. For an enterprise, the brand of the enterprise represents the image of the enterprise, and the advantages and disadvantages of the enterprise brand are very important for the survival and development of the enterprise in the commodity economy.

Therefore, the study of corporate brand value, especially the core value of corporate brand, is of practical and far-reaching significance for the promotion of corporate brand.

1) Enhance the value of brand equity: Brand promotion is conducive to creating overall value maximization.

2) Enhance brand awareness: improve your corporate image and the credibility of products and services.

3) Expand brand influence: the coverage of its own enterprises.

4) Increase product sales;

5) Enhance the competitiveness and vitality of enterprises.

Of course, brand promotion are looking for professional companies to cooperate, do it yourself I don't know where to start, before our company and media box cooperation, this company is quite large, the service attitude is also very good, the use of the scheme is also in line with the modern Internet environment, I hope to make our brand household name through the media box. Official website.

Advantages:

1. Reduce the cost of corporate advertising;

2. Assist SEO optimization and improve traffic;

3. Improve and build product and brand awareness;

4. It will exist for a long time and will never be deleted, so that it can be used for future reference;

5. Show authority, and explain the true and reliable news events to the public completely and clearly from the perspective of news and the form of news;

6. The audience is wide, and it is easier to attract the attention of users due to the authenticity and timeliness of the news;

Advertorial promotion is different from hard advertising in the traditional sense, it pays more attention to transmitting values to people, rather than simply promoting products, but in this way, enterprises can receive unexpected results. Compared with traditional hard advertising, the role and advantages of advertorial promotion are mainly as follows:

1.The cost is lower. The cost is generally not more than 5% of the cost of a hard ad.

2.More acceptable to consumers. Advertorials can explain real and reliable events to the public clearly, so they are more likely to be accepted and trusted by consumers.

3.The speed of propagation is fast. Most of the advertorials are inseparable from events, and many companies will contact the latest events and report them quickly when doing advertorial promotion. In this way, consumers will be more interested in paying attention and spreading it quickly.

4.Keep the word out. Advertorials can continuously report the development process of the event, which not only enables the audience to understand the content of the event completely and comprehensively, but also makes the event receive continuous attention and continuously inculcate a certain point of view in a stage.

For example, the smog in the city is very serious, ** reports the harm of smog to the human body every day, and after a long time of publicity, people feel panic from the bottom of their hearts and scramble to buy masks. That's where ongoing advocacy comes in.

5.Multi-point propagation. Good advertorials are easy to be disseminated twice or multiple times.

6.Wide audience. Advertorials are very close to daily life, and at the same time can mobilize people's emotions, so people are more willing to pay attention, the audience is more extensive, in addition to ordinary consumers, investors, people, and people from all walks of life will be attracted by advertorials.

Summary: The best written advertorials are like martial arts masters, and they need to reach the realm of treading snow without a trace. Advertorials can't sell products to people forcefully, so it's no different from hard advertising, and consumers can smell the smell of advertising very clearly, and it's easy to be disgusted.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

1. Improvement of brand awareness and reputation;

2. Improve the weight and ranking of enterprises;

3. Promote sales, directly hit the inner needs of consumers, stimulate their shopping desires, and promote sales.

Many companies want to do advertorial promotion on the Internet, but don't know where to start, this article will take you to understand the enterprise advertorial promotion, brand advertorial marketing should be done.

What is advertorial promotion?

What is advertorial promotion, I believe that most Internet users are still very unfamiliar, it can be said that 80% of the information you see on the Internet contains some promotional information, simply put, it is a promotional corporate promotion article.

What are the advantages of advertorial promotion?

Advertorial promotion has always been favored by enterprises, and the advantages can be summarized in the following three points:

2. Long time: Another advantage of advertorial promotion is that the information retention time is long, and a good advertorial can be retained on the Internet for many years and endure. Once bidding and information flow stop, there will be no traffic, while the traffic of advertorial promotion is continuous.

3. Wide audience: the search engine has a high degree of trust in Internet users, when you encounter something that you don't understand, or want to understand a certain enterprise, the first reaction is to search on the search engine, when the company has enough positive information on the Internet, there will be an invisible brand promotion for the audience user psychology, which is not possible with other advertisements.

The above three points are the reasons why it is recommended that enterprises must do advertorial promotion, and they have tens of thousands of high-quality resources, first-hand channels, complete resources, low prices, and good collection. To create a professional marketing service platform in the form of ** resources + communication strategy + technical services, so that corporate brand communication is simpler and more efficient!

The purpose of the advertorial determines the way to write the title: during the marketing period of some advertorials, you can discover the miracle of the content of the advertorial, especially the way the title is written is completely different, never underestimate the psychology of Internet users, what is the purpose of communication? For advertorials for different purposes, the way of writing their titles is also completely different.

The first paragraph of the advertorial should be written: the final advertorial needs to always find the answer, the advertorial is just to let the user continue to browse the paragraph, what is the accurate user? Do advertorial promotion to find brocade and push, because it is the desire to consume, the advertorial is read from beginning to end, there is a feeling of upside down, but it seems to see the content you want to see.

The advertorial should be concise, concise, and concise! Let netizens see what they care about and want at a glance. In this information-leading society, conciseness and clarity can attract netizens.

The advertorial should be written in an attractive way, which can deeply move or move your audience, and let them know that the advertorial is helping them, not doing marketing.

Advertorial,In fact, it is very simple to understand,That is, after reading an article, I can't feel that there is an advertising component,Of course, this kind of soft is not a general soft,It requires good writing skills,Ordinary people can't write it,But no one is perfect,A lot of things are not difficult,Just say whether you can insist on writing,Insist on learning,It's as simple as that,Advertorial promotion is looking for brocade with push,I used to know nothing about writing advertorials,It's not that I know how to write.,It's basically a mess of writing.,Not to mention the promotion of advertorials.,Now it's a lot better., And I also know how to find channels for advertorial promotion, which also needs to have something to do with the guidance of others and my own persistence.

You can find a professional ** organization to distribute it, for example, you can also find Xueyu Media.

As far as enterprises are concerned, both large companies and small manufacturers have begun to use network marketing to achieve brand dissemination, and marketing is a new direction for the development of enterprise brands in the Internet era, and news marketing, as an important part of it, has also been recognized for its unique advantages.

It's to promote products, I do this professionally, you can ask me if you don't understand.

1) First of all, advertorial promotion is the same as hard advertising, community operation, roadshow press conference, etc., as one of the marketing tactics of many companies to promote projects. Compared with the community-based operation, that is, the fan economy and other requirements are not so high, it does not need to accumulate for a long time, and it does not require a lot of expenses and media resources like the roadshow press conference, which is a low-cost and controllable promotion method. It is worth using for small preparation companies.

2) Secondly, the promotion of advertorials must first make the content of the advertorials extremely high-quality, because there are too many advertorials now, there are no eye-catching advertorials, there is no reading volume at all, and the bounce rate is also very high.

3) With a quality advertorial, you have to start.

1. What are the advantages and advantages of advertorial promotion with low cost and high cost performance? Compared with hard broad, this may be the biggest advantage of covering burning soft text. The effect of hard advertising has decreased in recent years, but the cost is in the first place, the advertising cost of CCTV is often tens of thousands of yuan per second, and the advertising cost of flat and outdoor advertising has also made many small and medium-sized enterprises out of reach.

In addition to the mainstream graphic ** and network**, there are many free platforms. If the research, creativity, planning, and writing are all in place, it is likely that there will be a free way to achieve the effect that hard and wide payment cannot achieve. 2. Strong trust, easy for customers to pick up and dismantle, easy to disseminate, and the audience has reached a consensus on soft text moisturizing things silently.

As long as your advertorial is well written and valuable, even if it is a sentence or a point of view, it can inspire and help the audience, and the audience is willing to accept it and is very likely to help you spread it. 3. The sustainability of the advertorial is strongOnce the online advertorial is published and indexed by the search engine, as long as the server is not closed, as long as the Internet does not disappear, it will always exist, and everyone can search for it on the Internet at any time. 4. Advertorial marketing is the soul of network marketing, and the reasonable embedding of relevant keywords in online advertorials can increase the chance of being searched by others.

The insertion of links in online advertorials can increase traffic for marketing and bring accurate potential customers, and the conversion rate of traffic brought by advertorials is very high, which can indirectly increase the sales volume of **products. Finally, if you want to know more dry goods, you can pay attention to the investment media network!

Advantages:First, low cost and high return.

We all know that there are a lot of advertisements now, and millions or even tens of millions of large amounts of money are invested at every turn, and the biggest cost-effective marketing of advertorials is that she has a very low investment for those outdoor ** or traditional**. For the traditional advertising investment may not be affordable for the general type of small enterprises, but in today's era of fierce competition, if there is no advertising, you will directly block the dead end for yourself, so in today's rapid development of the Internet, there can be a form of advertorial promotion, which can be regarded as saving the future of many small businesses. Advertorial promotion relies on the characteristics of low investment cost and high rate of return, which brings a steady stream of attention and traffic.

Advantages:Second, the degree of transmission and acceptance is very high.

Advertorials can usually resonate with readers, in addition to being able to output valuable information, they can also be trusted by users, which is equivalent to directly transmitting the content unconsciously, and can also be shared and disseminated. Perhaps the reason why advertorials can spread is because of its acceptability, and compared with traditional hard ads, advertorials will be much more comfortable.

Advantages:Third, it can be stored permanently and will not be outdated.

Sell inspection soft text is different from the timeliness of the news paper, he can follow the hot spots at any time, and can take advantage of the opportunity to publish, the album brings a lot of traffic and popularity, and when the popularity of the company is improved, it can also be permanently preserved, which also means that no matter when the user conducts a relevant keyword search, you can get a lot of rich information.

Advantages:Fourth, the non-state distribution is often accurately targeted at the audience group for publicity.

Because it is self-generated and bound to include some keywords and related content, the audience will be more specific. Once the user searches, it means that he has a demand for relevant content, which will be much more accurate than the traditional advertising wide net, and the conversion rate will be much higher.