What is the function of public relations promotion?

Advocacy & Public Relations.

All of them are communication activities with a certain purpose. Communication organizations or social institutions use various media to disseminate certain views and opinions to the audience, and try to change the attitude towards the audience through communication to achieve their goals.

1. The nature of the work is different: the purpose of propaganda is mainly to change and strengthen people's psychological and spiritual state, and to obtain people's support for a certain proposition or belief. As a special management function, the purpose of public relations is to shape the image of the organization, establish a good relationship with the public, in addition to propaganda and agitation, the main content of its work is information exchange, coordination and communication, decision-making consultation, crisis management, etc.

2. Different ways of working: propaganda work is a one-way communication process (organizing a public), with indoctrination and compulsion, and the focus of the work is often to control the public's psychology with the organization's established goals. Public relations work is a two-stool communication process between an organization and the public.

3. Different communication effects: From the definition of propaganda, it can be seen that the purpose of propaganda is to have a certain impact on the recipients and change their attitudes. And the essence of public relations is relationship.

What is important for a business is not a change in the opinion of the audience, but a certain behavior that continues to maintain the legitimacy of the company's existence. So the results of public relations need to be beneficial not only to the business, but also to its stakeholders.

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The main purpose of public relations advertising is to convey the non-economic information of the business.

Public relations advertising is a means for advertisers to achieve indirect profits by conveying the reputation of commodity producers or service providers in a planned way, or establishing their image.

Public relations advertising was first developed in the United States in the 30s of this century. It is characterized by mentioning only the name of the company or business and not the name of the product. Public relations advertisements include:

1) Traditional public relations advertisements that mainly convey non-economic information about enterprises;

2) Image advertising based on establishing a good image of the enterprise;

3) Argument advertisements that focus on clarifying the company's views on some controversial social issues.

Public relations is a social organization's use of communication media to establish two-way information communication with the public in good faith, establish a good image of the organization, and obtain the understanding and support of the public, so as to promote the realization of the organization's goals and activities.

Propaganda is only part of the PR job!

The differences between these two types of propaganda state mills are as follows:1. Different purposes: publicity refers to the dissemination of the information to be expressed through promotion and publicity in the first place, activities and scenes, etc., and prominently present it in a certain period of time to promote information transmission; Public relations is an ongoing, strategic communication and management process aimed at shaping the corporate image and maintaining good public relations.

3. The work content is different: publicity is usually aimed at a single event or product, while public relations is oriented to the overall situation and considers the role of the enterprise to the society as a whole.

Public relations and marketing promotion are both important means of marketing communication for businesses, but they have different goals and priorities:

1.Different objectives: The main goal of the public relationship is to establish and maintain a good relationship between the company and the public, including various stakeholders such as customers, employees, partners, organizations, etc.

The main goal of marketing promotion is to promote the sales growth of products or services and enhance brand awareness and reputation.

2.The focus is different: public relations focuses on corporate image building and reputation management, emphasizes long-term public relations maintenance, and needs to use **, social networks and other channels to convey brand image and information.

Marketing promotion pays more attention to short-term sales and publicity effects, and usually adopts clear marketing strategies and means in product releases, activities, advertising, etc.

3.Different methods: Public relations usually use some non-commercial information dissemination methods, such as press releases, interviews, social interactions, etc., to improve the public's recognition and favorability of the debate industry through natural communication.

To sum up, although public relations and marketing promotion are both important means for enterprises to carry out market communication, their goals, priorities and methods are different. In practice, enterprises need to flexibly use these two means according to their own needs and characteristics to achieve maximum market effect and enterprise value.

Public relations and marketing promotion are both communication and exchanges between businesses and the public, but they differ in purpose and methods. Public relations is a kind of management activity that allows the establishment and maintenance of a good relationship between the enterprise and the public, and the improvement of the corporate image and credibility. The purpose of public relations is to establish a good image and credibility of the enterprise through communication and exchange with the public, and enhance the public's sense of identity and trust in the enterprise, so as to improve the competitiveness and market share of the enterprise.

The methods of public relations include ** relationship, social responsibility, crisis management, public participation, etc. Marketing promotion is an activity that conveys product or service information to potential customers and promotes sales through means such as advertising, public relations, etc. The purpose of marketing promotion is to convey product or service information to potential customers through various means, improve the visibility and sales volume of products or services, so as to achieve the marketing goals of the company.

Methods of marketing promotion include advertising, **, public relations, direct marketing, etc. Therefore, although public relations and marketing promotion are both communication and exchanges between enterprises and the public, their purposes and methods are different. Public relations focuses on establishing and maintaining corporate image and credibility, while marketing promotion focuses on delivering product or service information to potential customers to promote sales.

Thank you.

The responsibility of public relations communication and promotion is first and foremost: to inform the public.

The three essential elements of public relations are as follows:

1. The main body of public relations is the organization.

In the process of survival and development of any organization, various relationships with the social environment occur, and the organization uses the means of communication to deal with these relationships is called public relations. So public relations does not refer to interpersonal relationships with individuals as the fulcrum. Confusing public relations with interpersonal relations is a deviation in the positioning of the subject.

2. The object or object of public relations is the public.

The public is always associated with an organization, and their opinions, attitudes, and behaviors determine the success or failure of the organization, and the organization must establish effective communication with them to gain their knowledge, understanding, trust, cooperation and support.

3. The means of public relations is to disseminate and communicate wisdom.

Public relations must use a variety of modern communication technologies, information carriers and communication methods to achieve effective communication between the organization and the public.

In the era of knowledge economy, in the information environment, under the conditions of global economic integration, the communication business between the organization and the public is becoming more and more frequent, and it is very important to master various communication means and strengthen the communication ability of the organization.

What is the publicity path of public relations advertising, public relations is mainly promoted through the news**, the Internet, newspapers and magazines. I hope I can help you with my dusting hands. If my answer is helpful to you, please also give a dismiss like (comment in the lower left corner), look forward to your like, your efforts are very important to me, and your support is also the driving force for my progress.

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