What is The Circle s offline Internet integrated community?

The circle means circle.

It's not very clear what the Circle offline Internet comprehensive community is.

The name of the circle is nothing more than perfection or related to the circle.

The circle is the meaning of the rounder.

It's not very clear what the Circle offline Internet comprehensive community is.

The name of the circle is nothing more than the consummation or the difference of the wheel is related to the circle.

<> Zhengchao studied magic and illusion in the United States in his early years, and after returning to China, he studied film and television production management in the Film and Television Department of ** Drama Academy. With the knowledge of stage technology and film special effects, he began to research the real-life application of magic and illusion and the application of film special effects in the real world. Later, he became a director of Fumao Group during his university years, focusing on theme park and performance design, and applying illusion special effects to the packaging of stage stories, adding more entertainment, immersion and interactive fun to the stage.

After that, Tianmeng Culture Investment was created and managed. Having accumulated important industry resources in the cultural industry, the company mainly integrates various cultural pan-entertainment industry projects, gradually creates pan-entertainment IP with Chinese cultural heritage content, and re-expresses and positions the lifestyle and habits of Chinese.

With the rapid development of the Internet, Zheng Chao, after years of industrial practice and in-depth thinking and analysis of the cultural industry, with the vision of "in the era of black technology and artificial intelligence, the emotional bond between people and people is closer and infinitely inherited", Zheng Chao put forward a completely subversive "OINO" model, created an epoch-making cultural tourism product "The Circle" offline Internet resort community, and in 2017, he created New Noah Cultural Development Group and began to build "the". circle”。

It is reported that the first phase of "The Circle" has been laid out in five cities across the country, with a total investment of 50 billion yuan, and is expected to be completed and opened at the same time in 2020.

Zheng Chao is the president of New Noah Cultural Development Group, a large-scale group company established in 2017, and the group is currently laying out "The Circle" offline Internet integrated resort community projects with a total investment of 50 billion yuan in five cities across the country. This "the circle" is quite interesting, you can learn about it.

From going to the United States to study magic as a child, to returning to China to study film and television special effects.

In 2005, Zao Qi Zheng Chao returned to China and was admitted to the Film and Television Department of ** Drama Academy to study film and television production management-level film and television special effects.

In 2008, he participated in the establishment of Tianmeng Culture Investment Weiyan Finger Capital and began to try the first entrepreneurial assignment.

In May 2017, he founded New Noah Cultural Development Group.

The combination of e-commerce and traditional retail promotes the integrated development of online and offline, a typical O2O marketing method; To put it simply, it is to market flowers on the Internet at the same time, focusing on the consumption places of the community.

The community relies on the UCG, but that doesn't mean everything is disordered. In the early stage of community establishment, the operation staff should first fill in some content, and guide users to create content that meets the requirements of the community and is valuable to the community, so as to slowly shape the community culture; After the community is established, the content created by users should be screened and reviewed, and the excellent or illegal content should be dealt with; He is good at using hot spots to aggregate community content, make special topics or plan online activities to enhance the interaction of netizens.

2.User Communication.

Users are the foundation of the community, and the operator is the bridge of communication between the community team and users, and the medium of information transmission; Whether in the product development stage or the operation stage after the official launch, the operation personnel must communicate with users for a long time, collect user feedback, and help improve the product; Objectively speaking, the operation is the microphone of the product team, so that a large number of user feedback is filtered and the most valuable part is provided to the product development team, avoiding working behind closed doors.

3.Event planning.

The term "Event" here includes both online and offline Events. It is a trend for the community to "land" as an Internet platform, and almost all community forums have carried out activities to organize netizens to interact offline.

The planning, organization and implementation of "offline activities" should be led by the operation staff, with the participation of other members of the team. The "online activities" mentioned here are similar to the content operation in the first point, that is, it is necessary to grasp the hot spots that users in the community are most concerned about, and plan special or interactive content to improve the activity and stickiness of the community.

4.Plan promotions.

Promotion generally belongs to the scope of responsibility of the operation staff, even if they are not personally involved in everything, they are also responsible for the entire promotion process: writing the promotion plan, leading the promotion team (or individual) to implement, tracking the promotion effect, modifying and improving the promotion plan, and finally reaching the target and writing the promotion summary.

"Product design" means that the operation staff should extract the valuable part from the user's feedback and turn it into product suggestions for the product manager. In other words, operations and products are closely connected, and operations have the responsibility of assisting product managers in planning products, such as providing suggestions for new features or adjusting existing features according to needs, such as participating in product testing. All product-related work of the operations staff is categorized here.

What exactly is the operation of Internet products?

1."Internet+" is a new form and new form of Internet development under innovation, and it is the evolution of the Internet form driven by the innovation of the knowledge society and the new form of economic and social development in the place where it is born. "Internet +" is a further practical result of Internet thinking, which represents an advanced productive force and promotes the continuous evolution of economic forms.

So as to drive the vitality of social and economic entities, and provide a broad network platform for reform, innovation and development. [1]

2.Generally speaking, "Internet +" is "Internet + various data transmission industries", but this is not simply the addition of the two, but the use of information and communication technology and Internet platforms to deeply integrate the Internet with traditional industries and create a new development ecology.

It represents a new social form, that is, to give full play to the optimization and integration role of the Internet in the allocation of social resources, deeply integrate the innovative achievements of the Internet into various economic and social fields, enhance the innovation and productivity of the whole society, and form a new form of economic development with the Internet as the infrastructure and realization tool.

3.Over the past few decades, "Mutual Zen Network +" has transformed and affected many industries, and the current well-known e-commerce, Internet finance (ITFIN), tourism, film and television, real estate and other industries are all masterpieces of "Internet +".