How to take advantage of the marketing situation of Double 11 catering enterprises and plan catering

01Create a topic through the design of a poster.

Posters can embody creativity in the form of **, and it is also a kind of word play, which can be tried to innovate through various forms and practices. Sometimes, a little novelty can add a lot of color and fun. For example, "a long time ago" mutton skewers took advantage of the double 11 poster, and the copywriting and the double 11 big "discount" created a contrast, which is intriguing.

02Keep your products distinctive.

"Double 11" is essentially a ** war, and what supports the ** war is scale and capital. For small and medium-sized catering enterprises and brands, the brand itself may not have advantages, so it is very important to establish the characteristics of the product at this time. Maintain the characteristics of the product, so that consumers pay attention to you and choose you.

At the same time, consumers cannot be kidnapped in the name of holiday meals, but tailor-made products for them from the perspective of consumers, reasonably set up festivals, and achieve clear prices.

03Interactive marketing, rendering the atmosphere.

11.11 itself is a festival derived from the Internet, so it allows consumers to participate in interaction and two-way communication on this day, and can also help businesses render the atmosphere of the scene.

Instead of holding those boring activities, it is better to take this opportunity to interact with consumers and raise the temperature of the brand. Double 11, many people are actually pursuing a collective carnival, from individual shopping to collective competition, interaction between people, group sharing, and there will be a lot of topics between them.

Merchants can participate in consumers' shopping and do a good job of interaction and contact. You can also plan a small activity or game that needs to be interactive, so that consumers can enjoy it and enliven the festive atmosphere.

A friend wrote it, welcome to communicate together.

Weighing the pros and cons, these are generally set by merchants in order to increase sales, and if you don't receive them, you can take them at the original price, and we can find hidden volumes through some of the merchant's cooperative platforms, for example, you can open WeChat-***: Don't eat soil. The name is only 3 words right.

There is no absolute right or wrong, it depends on the development of things at that time, and maybe it is right.

Question: This year's Double 11 warm-up has begun, in the face of business opportunities, how should catering people plan their activities?

Double 11: A "festival" made for business

The original meaning of "Double Eleven" is a festival for "singles", rather than a "statutory holiday", but because of the huge number of "singles" and business opportunities, it has evolved into a "theme business festival" for "singles" and business on the basis of combining business elements.

Who is the target of "Double 11"? There are three categories!

First: unmarried men and women who "enjoy the state of single life".

Second, married men and women who are "dissatisfied with the status quo of life".

Third, older men and women who "need to change their single status".

Start with the end in mind", so the starting point of all marketing planning should be to meet the demands of the above three types of objects!

It is intended for unmarried men and women who are "enjoying a single life".

Planning ideas and steps:

1) Proposed theme:

2) Production form:

3) Form of service:

It is aimed at married men and women who are "dissatisfied with the current state of life".

Planning ideas and steps:

1) Proposed theme:

2) Production form:

3) Form of service:

Invitations (Member VIP).

It is intended for older men and women who "need to change their single status".

Planning ideas and steps:

1) Proposed theme:

2) Production form:

3) Form of service:

Co-organized (Dating Club).

Why do we have to take "commodity sales" as the main body of "Double 11"? The real smart business is to sell "human nature", the premise is to "link people's hearts", single is just a state of life, does not mean that you are "dissatisfied" with life, create a "scene", let the service object "release" the spiritual appeal, pull the material demand, that is half of the success of the plan!

You can take a look at the promotion, for example, the software of Reed Assistant is used to promote drainage and publicity, and the auxiliary publicity effect is okay.

Double 11 small and medium-sized sellers drainage to do explosive sales mainly has the following points: before Double 11, do a good job of warm-up, drainage and return to the focus: answer the traffic, first of all, we must do a good job in natural traffic, approve the category, improve the attributes, continue to optimize the baby title, followed by the use of through trains, drill exhibitions, Taoke, etc. for drainage, for small and medium-sized sellers, opening through trains is the first choice; On the day of Double 11, estimate in advance and increase delivery:

On the day of Double 11, it is necessary to increase the delivery in a timely manner, but the intensity of the delivery should be estimated according to the previous collection, shopping cart and other data; You can use Reed's assistant, it's not bad, you can try it.

I make an activity and increase popularity.